What is your Brand Archetype?
Discover Your Brand Archetype
Unlock the true identity of your brand with our engaging quiz designed to help you discover your brand archetype. Answer a series of thoughtful questions that will guide you towards understanding what your brand represents and how it connects with your audience.
- Identify key traits of your brand
- Engage with meaningful questions
- Reveal insights about your consumer connection
1. What does your brand do?
You provide structure to the world
You are idealistic in your ambition
You leave a mark on the world
You connect with others
2. Who are most likely to have an association with the brand?
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3. What need of the consumer does your brand target?
To be perfectly balanced
To travel
To be knowledgeable
To achieve greatness
To be rebellious
To have magic in their lives
To be a part of the community
To feel loved
To enjoy life
To be helped
To be expressive
To be the best
4. What does the brand want their consumers to think of them as?
Someone who is on the go and adventurous.
Someone who aims for a problem free and safe life.
Someone who is your hero and aids you in being your own hero.
Someone who provides knowledge and is well-informed.
Somebody who has the ability to transform everyday life into something fascinating.
Someone who rebels against the mainstream.
Someone who makes you feel special and loveable.
Someone who is just like you
Someone who is always there to nurture you
Somebody with whom you can enjoy and laugh a lot.
Someone that encourages your self-expression through creativity.
Someone who will aid you in rising up above the rest.
5. What is the brand afraid of?
Feeling trapped and not able to grow
Disappointing people
Becoming weak and defenceless
Being misinformed and giving out wrong information
Following the instructions
Being doubtful of every step
Being rejected and unloved
Not being accessible to everyone
Becoming selfish
Becoming boring and serious
Not being the best
Curbing creativity and becoming redundant
6. How would the brand address a hurdle in its path?
Wouldn’t run away from problems, will take prompt action and solve it
Create innovative solutions
Ask your mom she always knows what to do!
Look at the bright side of the problem
Address the hurdle from a self-reflective approach
Collaboratively find a solution
Use a spell to change the problem
By not playing by the rules
Face the problem head-on without fear
Analyse the problem and understand it
Discover a different path around it
Search for a solution that would not harm anyone
7. If the brand were to recruit employees, who would they look for?
Someone who thinks outside the box
Someone who is the best at what they do
Someone who is not too serious and values enjoyment at work
Someone who is dedicated to serving people
Someone who can get along with everyone
Someone who believes in self-improvement and strives to do so
Someone who doesn’t care about what everyone thinks
Someone who believes in the impossible
Someone who is well- versed with their profession
Someone who can come to the aid in times of danger
Someone who is always on board to do the right thing
Someone who is not afraid to take risks
8. What emotion does the consumer feel when they interact with the brand?
Fascination and wonder
Brave and revolutionary
Energized, Thirst for achievement
Enlightenment
Cared for
Happiness
Special
Acceptance
Royal
Productive
Safe, Warm and Wholesome
Adventurous
9. What is the price range of your brand?
LowHigh
10. Pick a colour that resonates the most with the brand?
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11. Which movie character do you think the brand represents?
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12. Pick word(s) that best suit the brand
Liberation
Power
Mastery
Intimacy
Enjoyment
Belonging
Service
Control
Innovation
Safety
Understanding
Freedom
13. If your brand was an animal, who would it be?
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15. What do you think the brand’s role is to the world?
To break the rules
To make life simple
To magically turn dreams to reality
To provide knowledge to the world
To lead to victory
To explore the world, navigate through risks
To introduce the world to beauty and luxury
To provide service and protection
To bring fun and joy into life
To succeed and reach the top no matter what
To appeal and relate to all
To create what you imagine
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