Advertising Processes Pop Quiz
Advertising Processes Pop Quiz
Test your knowledge of advertising processes with our engaging pop quiz! This quiz includes 20 multiple choice questions covering essential topics in advertising, media planning, and marketing strategies.
Challenge yourself and learn more about:
- Direct response advertising
- Media planning strategies
- Online advertising categories
- Consumer insights
1. This includes advertisements that contain 'call-to-response' mechanisms such as telephone numbers, website addresses, email and postal addresses:
A) Direct response advertising.
B) Sales promotions
C) Mass media advertising
D) Public relation
Which of these is NOT a function of agency account services?
A) Develops the messages to be delivered
B) Develops a complete promotion plan
C) Identifies the benefits a brand offers
D) Identifies the target audience
Which of the following is NOT a section of the media plan?
A) Situation analysis
B) Objectives and strategies
C) Executive summary
D) Positioning statement
Which of these is NOT an online ad category?
A) Rectangles and pop-ups
B) Banners and buttons
C) Full bleed pages
D) Skyscrapers
Which of these steps is necessary before beginning the media plan?
A) Determine the target audience
B) Determine objectives
C) Determine budget
D) All of the above
Which of these is NOT a feature of online activity?
A) Psychographics
B) Connectivity
C) Touch Points
D) CPC (Cost Per Click)
Which of these is not a purpose of the media plan?
A) Show the client how his/her advertising dollars are being spent
B) Provides a guide for the media buyer
C) Show the marketing situation within the advertiser's firm at the time
D) All of the above are media plan purposes
When to use more than one Advertising medium?
A) To increase reach
B) To reduce message fatigues
C) To achieve strategic impression objectives
D) In all of these cases
The benefits of outdoor as an advertising medium include all of the following EXCEPT _____________.
A) Ability to deliver a complex message
B) Flexibility
C) High repeat exposure
D)Low message competition
Which of the following is a reason to use newspapers for a media advertising campaign?
A) Long time life of advertisement
B) Able to conduct ad stories.
C) It's inexpensive.
D)It's nationally targeted
Media planners refer to the duration of an advertising message or campaign over a given period of time as frequency.
True
False
____________ represents the client within the agency and works with all departments on behalf of the client.
A) Account Planning
B) Account Management
C) Creative and Production Services
D) Media Planning and Buying Services
The means of accomplishing objectives (the methods used to reach goals.)
A) Objectives
B) Media Strategy
C) Strategies
D) Sales Promotion
What the advertiser hopes to accomplish as a result of advertising.
A) Strategies
B) Media Strategy
C) Marketing Plan
D) Objectives
The first key to effective advertising is to get the consumer's _____.
A) attention
B) trust
C) spending
D) interest
Focus groups typically generate _____ data because consumers are asked open-ended questions.
A) quantitative
B) bogus
C) qualitative
D) marketing
Which of the following is not an advantage of advertising?
A) A large audience is attracted.
B) Messages can be lengthy and contain a lot of detail.
C) A large number of alternative media are available.
D) The retailer has control over message content, graphics, timing, and size.
How might you categorise the market for office photocopiers?
A) B2C
B) B2B
C) C2C
D) C2B
Advertising and marketing are the same thing.
True
False
Media strategy is making media decisions based on
A) The client’s wishes
B) Understanding customers’ wants and needs
C) Whims of the market
D) Brand awareness
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