Sport Marketing 1

Which of the following marketing activities involves responsibility for a sport organizations licensing activities:

A baseball game broadcast on the radio is an example of

Most sport/event products are classified as

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.

The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports

Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?

One of the primary reasons that people are motivated to attend arena football games is the

75% of a sport organization's season ticket holders live or work within one hours of the team's stadium. In this situation, what factor motivates the season ticket holders' decision to buy?

Mark enjoys taking his family to professional basketball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?

Josh loves football and plays on his school team. He's very goal-oriented, focused, and is out to win every game. In this situation, Josh participates in sports because he

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value.