SMA Quiz
SMA Centrality Quiz
Test your knowledge on network analysis and centrality measures with our engaging SMA Quiz! This quiz is designed to assess your understanding of key concepts in social media analytics, along with the impact of various platforms.
Whether you're a student of digital media or a marketing professional looking to brush up on your skills, this quiz covers important topics such as:
- Eigenvector centrality
- Degree centrality
- Social media strategies
- Popular platforms
Eigenvector centrality is an_____________
1. Centrality of the given central nodes
2. An Important nodes has usually important friends
3. All of the above
4. None of the above
Vertices that have a high probability of occurring on a randomly chosen shortest path between two nodes are said to have high_______
1. Betweeness centrality
2. Eigenvector centrality
3. Centrality
4. None
Degree centrality is defined as______________
1. Central nodes of all the given nodes in networks
2. The ratio of number of neighbors of the vertex with total number of possible neighbors
3. Total number of nodes in the given network
None
The number of actors outside the group that are connected to the member of that group is_________
1. Betweeness centrality
2. Eigenvector centrality
3. Degree centrality of the group
4. None
What are the different measures of centrality?
1. Closeness centrality
2. Eigen vector centrality
3. Degree centrality
4. All of the above
What is one of the big differences between traditional media and social media?
1. Social media reaches only a few people at a time.
2. Traditional media offers no way for audiences to communicate with media producers
3. Participatory production.
4. The management structure of the companies
____________is a very fragile and unstable way of gathering data, because when anything changes on the web site, the source code is changed.
1. Web crawling/scraping
2. Data mining
3. All of above
4. None of above
_________defines how important a node is within a network.
1. Degree
2. prominence
3. Centrality
4. None
We use ____ to display our latest content, our working hours, and also our location on a map so that our audience can get to know us better.
A. Twitter
B. Instagram
C. Facebook
D. Snapchat
Which of the following is/are the advantage(s) of using Twitter?
A. Increasing customer satisfaction is one of its benefits.
B. By sending short messages known as "tweets," we can continuously update our followers.
C. Our relationship with customers is strengthened as a result.
D. All of the above
In 2021, Instagram was ranked globally at ____ position on the Internet in Most Used Social Media Platforms Worldwide.
A. 1st
B. 2nd
C. 4th
D. 5th
A pin is an idea users ____ on Pinterest.
A. Create
B. Find
C. Save
D. All of the above
A notable feature of ____ is the disappearance of messages and content.
A. Facebook
B. YouTube
C. Snapchat
D. None
Through their Facebook page, ____ introduced a strategy that allows consumers to suggest new variants of their existing products, so customers are not only able to enjoy click-ins and photographs from marketers, but can also interact with Facebook users in real-time.
A. Starbucks
B. Tiktok
C. Instagram
D. Snapchat
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