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Chapter 1
 
Ï‚· What is marketing?
 
Ï‚· What is exchange?
 
Ï‚· What are the four things needed for marketing to
 
Occur?
 
Ï‚· What is a market? What is a target market?
 
Ï‚· List and describe the four elements of the
 
Marketing mix (the four Ps).
 
Ï‚· What is meant by customer value?
 
Ï‚· What are market segments?
 
Ï‚· What is the societal marketing concept?
 
Chapter 2
 
Ï‚· List and describe the three types of organizations.
 
Ï‚· What is a strategy?
 
Ï‚· What is an organization’s mission statement and
 
Why is it important?
 
Ï‚· What is meant by an organization’s business?
 
Ï‚· How are goals and objectives related to an
 
Organization’s mission and business?
 
Ï‚· What is meant by market share?
 
Ï‚· What is a marketing plan?
 
Ï‚· What is diversification analysis? What are the four
 
Market-product strategies for expanding sales
 
Revenues?
 
Ï‚· What is the strategic marketing process?
 
Ï‚· What is a SWOT analysis? How is it used?
 
Ï‚· What are points of difference and why are they
 
Important?
 
Chapter 3
 
Ï‚· What is meant by environmental scanning?
 
Ï‚· List and describe the five environmental forces
 
That affect the organization, its customers, and
 
Suppliers.
 
Ï‚· What are demographics? Describe some
 
Demographic trends in population and age.
 
Ï‚· What is culture?
 
Ï‚· What is disposable income? Discretionary
 
Income?
 
Ï‚· What is meant by consumerism?
 
Ï‚· Define ethics.
 
Ï‚· Describe the factors that influence ethical
 
Marketing behavior
 
Ï‚· What is a code of ethics?
 
Chapter 3, cont.
 
Ï‚· Identify and describe the two types of personal
 
Moral philosophy.
 
Ï‚· Describe the three concepts of social
 
Responsibility. What is cause marketing?
 
Chapter 4
 
Ï‚· Identify and explain the five stages in the
 
Consumer purchase decision process.
 
Ï‚· What is a consideration set?
 
Ï‚· What is meant by cognitive dissonance?
 
Ï‚· What is involvement and how does it affect
 
Consumer problem-solving? (Three variations of
 
The consumer decision process)
 
Ï‚· What is motivation? What are the five levels in
 
The hierarchy of needs (Maslow)?
 
Ï‚· What is personality? What is self-concept?
 
Ï‚· What is perception? What is selective perception?
 
Ï‚· What does lifestyle mean and why is it important
 
To marketers?
 
Ï‚· What are reference groups?
 
Chapter 5
 
Ï‚· What is business-to-business marketing?
 
Ï‚· Describe the three types of organizational
 
Markets and provide examples of each.
 
Ï‚· What is the North American Industrial
 
Classification System (NAICS).
 
Ï‚· What is a buying center? Describe the roles within
 
The buying center.
 
Ï‚· List and describe the three types of organizational
 
Buying situations, or buy classes.
 
Chapter 6
 
Ï‚· What is the balance of trade?
 
Ï‚· What is meant by protectionism?
 
Ï‚· What are tariffs? Quotas?
 
Ï‚· What is a global brand?
 
Ï‚· What are customs?
 
Ï‚· What is meant by back translation?
 
Ï‚· What is a currency exchange rate?
 
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