Lesson 2(Adwords Fundamental) Part II
Master Adwords Fundamentals: Quiz
Test your knowledge of Adwords fundamentals with this engaging quiz designed for aspiring marketers and business owners. Dive into key concepts such as ad placements, quality scores, and effective targeting strategies to enhance your online advertising prowess.
- 11 thoughtfully crafted questions
- Multiple choice and checkbox formats
- Immediate feedback on your performance
#20 You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit promoting your products with a mobile apps campaign on the Display Network?
It lets people who see your ad get directions to your store on Google Maps
It lets people who see your ad get directions to your store on Google Maps
It encourages people using mobile devices to install your app
It directs people to your online store to purchase your products
#21 Google Analytics can help you learn more about the behavior of your client’s customer’s, because it shows you how:
Likely they are to become a regular customer
Likely they are to click her ads
They interact with her website
They perceive her products
#22 Which is a benefit of advertising online?
Reach people who are likely interested in what you’re advertising
Increase your position in organic search results
Automatically collect information about potential customers
Make money by showing ads on your website
#23 If you’d like your ads to show on certain cites across the Internet, you can add these websites as:
Keywords
Placements
Topics
Audiences
#24 Which of the following items is not a component of Quality Score?
Ad relevance
Maximum CPC bid
Expected CTR
Landing page experience
#25 Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
Create a campaign with ads and keywords written in French
Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Create a campaign targeting French and regions other than Paris
Create a campaign targeting Paris and languages other than French
#26 Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:
The expected impact of extensions and other ad formats
The search ranking of your website
The daily budget you’ve set
Your historical conversion rate
#27 Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
Display Network only – All features”
Search Network only – All features”
Search Network only – Standard”
Shopping”
#28 You would choose to advertise on the Google Display Network if you wanted to:
Show ads on Google Shopping
Show ads to people on non-Google search sites
Show ads on Google Maps
Show ads on websites related to your business
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