Lesson 2(Adwords Fundamental) Part II

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Master Adwords Fundamentals: Quiz

Test your knowledge of Adwords fundamentals with this engaging quiz designed for aspiring marketers and business owners. Dive into key concepts such as ad placements, quality scores, and effective targeting strategies to enhance your online advertising prowess.

11 thoughtfully crafted questions
Multiple choice and checkbox formats
Immediate feedback on your performance

11 Questions3 MinutesCreated by AnalyzingAdobe231

#20 You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit promoting your products with a mobile apps campaign on the Display Network?

It lets people who see your ad get directions to your store on Google Maps

It encourages people using mobile devices to install your app

It directs people to your online store to purchase your products

#21 Google Analytics can help you learn more about the behavior of your client’s customer’s, because it shows you how:

Likely they are to become a regular customer

Likely they are to click her ads

They interact with her website

They perceive her products

#22 Which is a benefit of advertising online?

Reach people who are likely interested in what you’re advertising

Increase your position in organic search results

Automatically collect information about potential customers

Make money by showing ads on your website

#23 If you’d like your ads to show on certain cites across the Internet, you can add these websites as:

Keywords

Placements

Topics

Audiences

#24 Which of the following items is not a component of Quality Score?

Ad relevance

Maximum CPC bid

Expected CTR

Landing page experience

#25 Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Create a campaign with ads and keywords written in French

Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

Create a campaign targeting French and regions other than Paris

Create a campaign targeting Paris and languages other than French

#26 Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

The expected impact of extensions and other ad formats

The search ranking of your website

The daily budget you’ve set

Your historical conversion rate

#27 Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

�Display Network only – All features”

�Search Network only – All features”

�Search Network only – Standard”

�Shopping”

#28 You would choose to advertise on the Google Display Network if you wanted to:

Show ads on Google Shopping

Show ads to people on non-Google search sites

Show ads on Google Maps

Show ads on websites related to your business

#29 Each campaign in your AdWords account should have a single:

Ad group

Maximum CPC bid

Business goal

Landing page

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Lesson 2(Adwords Fundamental) Part II

Master Adwords Fundamentals: Quiz

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