Basic Google PPC Questions - take the quiz
Master Google PPC: Take the Quiz!
Test your knowledge of Google PPC advertising with our engaging quiz! Whether you are a beginner or an expert, this quiz will challenge your understanding of key concepts, terms, and strategies in Google Ads.
Highlights of the quiz:
- Multiple choice questions
- Learn while you play
- Track your results
What is the maximum number of characters allowed in an RSA headline?
25
30
6 - the number of Friends characters
40
What type of campaign should you use to reach people who have already visited your website?
Guerrilla
Remarketing
Search
Shopping
What is the minimum amount you can bid on a keyword in Google Ads?
$0.01
Your left kidney
$0.05
$1.00
What is the best way to track conversions from your Google Ads campaigns?
Binoculars
Use conversion tracking
Use UTM parameters
Use manual tracking
Use third-party software
How often does Google update its Quality Score algorithm?
Every month
Every week
Whenever Google feels like it
Every day
What is the most important factor when it comes to determining ad rank?
Quality Score
Ad relevance
Bid amount
Landing page experience
Your attitude when building ads
What is the difference between an impression and a click?
An impression is when an ad is shown, while a click is when someone clicks on the ad
An impression is when someone clicks on the ad, while a click is when an ad is shown
An impression is when an ad is clicked, while a click is when an ad is shown
An impression is how people see Google, while a click is a threatening gang action from the 1950s
What is the purpose of negative keywords in Google Ads?
To prevent ads from showing for irrelevant searches
To increase ad visibility
To reduce cost per click
To improve Quality Score
To make Google feel bad about itself
What is the maximum length of a Google Ads description line?
90 characters
80 characters
70 characters
No limit
What are the Nisbets KPIs in our PPC targets
Revenue, Cost and ROAS
Margin, Cost and ROI
LTV, CPA and ROAS
Vibes
True/False: We manually adjust Nisbets keywords and Shopping campaigns
True
False
True/False: We optimise our Google campaigns through Google's smart bidding
True
False
True/False: We optimise our Bing campaigns through Bing's smart bidding
True
False
True/False: We optimise our Kenshoo campaigns through Kenshoo's smart bidding
True
False
True/False: Kinase offer paid social services as well as paid search services
True
False
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