Digital Marketer Quiz
Module 1. THE ROLE OF EMAIL MARKETING. Q1. The role of email marketing is to
A) Help generate prospects and convert them from leads to buyers.
B) Provide a value in advance to people who just know about your brand.
C) Speed up the movement of the customer journey.
D) Assist in moving a customer from one stage of customer journey to another.
E) All of the above
M1.Q2. Customer journey is the core of marketing and sales. Which of the following have the correct order of steps of the customer journey?
A) Become aware, subscribe, generate, engage, convert
B) Become aware, subscribe, engage, convert, excite
C) Become aware, engage, convert, excite, ascend
D) Become aware, subscribe, engage, convert, advocate
E) Become aware, promote, subscribe, engage, convert
M1.Q3. Customers make an initial purchase after they receive a value in advance. Which of these situations came first?
A) They see and ad or receive an email about your brand.
B) They learn to consume the product or service.
C) They become a promoter of your brand on social media and proactively saying nice things about it.
D) They acknowledge and report they have received from using your product.
E) None of the above.
M1.Q4. In making a purchase, consumption is a requirement.
True
False
M1.Q5. Identify the common mistakes being committed by email marketers.
A) Sent exact email to same people and failed to follow up new subscribers.
B) Sent all promotions to your entire database.
C) Get the subscribers to do something.
D) Find ways to maximize emails.
E)None of the above.
Module 2. CREATING YOUR PROMO CALENDAR. Q1. The promotional calendar serves to
A) Promote products and services
B) Elicit actions
C) Organize goals and planned promotions
D) Leverage emails to achieve goals
E) Figure out when you are going to sell
M2.Q2. Which of the following is a non-revenue goal?
A) New location
B) Launch blogs
C) Podcast
D) Book
E) All of the above
M2.Q3. It is best to run an activation campaign 1 week or 2 weeks before monetization. If someone becomes a buyer especially if they have never purchased from you before, and they have a good initial transaction, there’s about a 5 times likely that they will buy again.
True
False
M2.Q4. Which is right?
A) Before you start plotting your calendar, think of non-revenue goals.
B) Know your goals, choose a target, and participate in at least 5 holiday promotions yearly.
C) Subtract “expected” from “target” and fill the “remaining” revenue needed.
D) Brainstorm additional promotions and list in “Potential Promotions”.
E) All of the above.
M2.Q5. Which of the following are the assets for creating a winning marketing calendar?
A) Identify goals and know your target
B) Your products and service catalog. Your goals and your planned promotion.
C) Create a 1-year plan in a revenue aspect.
D) Post a schedule of holiday promotions and participate in at least 5.
E) Schedule a holiday promotion for the months of May and April for your swimsuit business.
Module 3. EMAIL CAMPAIGN CREATION. Q1. Which of the following campaign aims to turn subscribers into converts?
A) Indoctrination
B) Ascension
C) Segmentation
D) Re-engagement
E) Engagement
M3.Q2. A subscriber becomes unengaged because of email frequency. Which of the following is not considered a reason why a subscriber become unengaged?
A) Too many other emails
B) Only wanted a freebie
C) Abandoned email address
D) Boring or repetitive content
E) Satisfied with the initial purchase
M3.Q3.In a nurture campaign, what is considered a conversion?
A) Several appointments that lead into a conversion
B) Subscribers turning into converts
C) Positive actions overcoming known objectives
D) Keeping the promise to the subscribers
E) Building a good relationship with subscribers
M3.Q4.If the person is not yet part of the email list, it is important to send him to the indoctrination campaign. You’ll be engendering the new subscriber to your brand.
True
False
M3.Q5. Which of the following are methods of segmentation?
A) Use of events, content, and special offers
B) Launch blogs, books, podcast
C) First email, second, and third email
D) Building a relationship and asking to whitelist
E) None of the above
Module 4. EMAIL COPYWRITING AND DESIGNING. Q1. Which of the following is the reason why people buy?
A) Personal gain
B) Logic and research
C) Social proof or 3 party influence
D) Fear of loss or missing out
E) All of the above
M4.Q2. Give your subscribers reasons and ideas on where they are today and why they are stuck. Identify the point of belief.
A) Define the desired end
B) Acknowledge where they are
C) Paint points
D) List the points of belief
E) None of the above
M4.Q3. Identify the 4 types of subject lines.
A) Link 1, Link 2, Link 3, and Link 4
B) Blind/curiosity, direct or benefit, urgency or scarcity, proof or results
C) Blind/curiosity, direct or benefit, urgency or scarcity, indoctrination
D) Blind/curiosity, urgency or scarcity, engagement, indoctrination
E) All of the above
M4.Q4. Why was he paid $524, 838.71 by Google? Identify what type of subject line.
A) Blind/Curiosity
B) Benefit
C) Scarcity
D) Proof
E) None of the above
M4.Q5. Final Notice [Just hours left]. Identify what type of subject line.
A) Scarcity
B) Results
C) Proof
D) Blind/curiosity
E) Benefit
Module 5. OPTIMIZING OPEN AND CLICKS. Q1. How to avoid "inbox purge"?
A) Send your emails between 8:30 – 10:00 in the morning
B) Send your emails between 2:30 – 3:30 in the afternoon
C) Send your emails by 8:00 in the evening
D) Send your emails between 8:00 till midnight
E) All of the above
M5.Q2. You have 3-4 seconds to grab your reader’s attention and interest them enough to open and read your email.
True
False, it's a minute or 2 to gain their attention and interest them
M5.Q3. When using personalization in the subject line, what is the expected increase in the open rates?
A) 50 - 60 %
B) 40 – 50 %
C) 30 – 40 %
D) 20 – 30 %
E) 23 %
M5.Q4. When adding symbols in the subject line, what is the expected increase in the open rates?
A) 10 – 15%
B) 20 – 25 %
C) 10%
D) 20 %
E) 30%
M5.Q5. Keeping email short increases open rates. How many words or characters are allowed?
A) 6-10 words or 25 characters
B) 20 characters
C) 5 – 10 words
D) 50 words
E) 30 characters
Module 6. TRACKING AND MEASURING RESULTS. Q1. Which of the following is considered a step to benchmark email performance?
A) Lookback every email broadcast for the past 3, 6, 2 months
B) Establish average for opens, clicks, unsubscribe, complaints
C) Identify irregularities
D) Look for patterns
E) All of the above
M6.Q2. You can only set realistic goals when your benchmark your current results and every broadcast email for the past 3, 6, and 12 months.
True
False
M6.Q3. When looking for early indicators or trends, which of the following do you need to consider?
A) Opens
B) Clicks
C) Unsubscribes
D) Complaints
E) All of the above
M6.Q4. An email marketer does the following;
A) Determine the highest open rate and the lowest
B) Determine the highest subscription rate and the lowest
C) Identify the trending topic and monitor the optimal time
D) Duplicate good results
E) All of the above
M6.Q5. Which of the following is not considered the reason why good results should be duplicated?
A) To avoid wasting time
B) To avoid negative results
C) To avoid guessing
D) To set goals
E) To identify trending topics
Module 7. EMAIL DELIVERABILITY. Q1. A spammer is someone who
A) Has a clean and clear ISP
B) Has a blacklist status
C) Has a verified IP address
D) Send consistent amount # of emails
E) Has a sender ID
M7.Q2. Which of these were ways to prove you’re not a spammer?
A) Mailer reputation, sender infrastructure, subscriber engagement
B) Email open rate, lateral scroll rate, hard and soft bounce rate
C) Unsubscribe and complaint rate, hard bounce rate, lateral scroll rate
D) SPF sender policy, sender rate, DKIM
E) None of the above
M7.Q3.Sender Policy Framework authorizes the IP and Domain addresses that send your email. What validates the origin of email messages?
A) Verifying the IP address
B) Authorizing the domain address
C) Verifying the email address
D) Verifying the email list
E) Monitoring the deliverability of emails
M7.Q4. Which of these is not an indicator of engagement rates?
A) Email open rates
B) Lateral scroll rates
C) Hard and soft bounce rate
D) Unsubscribe and complete rate
E) Inconsistent email delivery rate
M7.Q5. The unsubscribe and complete rate can be decreased by
A) Not talking to people who are not engaged
B) Verifying email list
C) Importing good email addresses
D) All of the above
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