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Summative Assessment

What should already know before calling upon the client?

Location

Industry

Local Competitors

All of the Above.

You want to do a little research about your clients' business to help build rapport and be able to ask the right discovery questions tailored to their industry.

True

False

You have to know your purpose for the call and communicate that to the client before you can move forward with the call.

True

False

How can you convince the client they need your recommendation?

I should familiarize myself with local areas near client location.

True

False

What types of questions should I ask the client?

Open ended questions

Non-specific questions

Anything I can think of to keep them on the phone.

An example of an open ended question would be;

Who is your ideal customer?

Are you wanting to make any changes?

Do you have time to talk?

What is search engine marketing?

Why would SEM benefit the client?

Geo-targeting

Lead Tracking

Promotes business on Mobile and Desktop search

All of the Above

What group of clients does SEM target for?

Current Clients

Future Clients

Actively Looking Consumers

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