Targeting consumers who prefer more subtle contacts that seemingly understand who they are and what they are about.
Targeting those customers who have the greatest probability of using your products, services, and brand.
Targeting the Top
Targeting the eFluentials
Targeting through Cross-selling
Targeting through Co-marketing
Competence, courtesy, credibility, willingness, responsiveness, reliability, and communication skills.
The right price is a competitive price.
To focus on the core process of product invention and market exploitation and to be kind of company that encourages experimentation and out-of-the-box thinking.
Delivering what specific customers want by gaining intimate knowledge of them.
Price Differentiation
Service Actions
Product Leadership
Customer Intimacy
Give at least two (2) different tactics in the positioning process.
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