Understanding Needs and Branding Quiz
Understanding Needs and Branding Quiz
Test your knowledge about human needs and branding concepts with this engaging quiz. It challenges your understanding of various theories and strategies that can enhance your marketing expertise.
- Learn about Maslow's Hierarchy of Needs
- Explore branding strategies used by companies
- Gain insights into customer behavior and product differentiation
People do not have the same level of needs.
TRUE
FALSE
The term brand refers to the name of the product only.
TRUE
FALSE
In branding, it is important to make the product separate and distinct from similar products of the competitors.
TRUE
FALSE
Self - esteem is the highest level in Maslow's Hierarchy of Needs. It is the terminal point of all needs because upon reaching it, there are no other needs to be met.
TRUE
FALSE
The wants refers to the things that a person must have in order to survive.
TRUE
FALSE
The needs refers to the things that a person must have in order to be happy, comfortable, and satisfied.
TRUE
FALSE
Line extension approach is a branding strategy in which the existing product has been modified or altered resulting in a new product or more products without eliminating the original product.
TRUE
FALSE
In the house brand approach of branding names, all products of the business carry the same brand name.
TRUE
FALSE
When all the products of the entrepreneurial venture carry one brand name, the approach adopted is umbrella brand approach.
TRUE
FALSE
Human needs are limited to a total of five needs.
TRUE
FALSE
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