Redefining the role of the CMO

Top reason why the role of the CMO has fallen out of favor:
Lack of clear accountability/results
Unclear CEO expectations
Limited focus on revenue growth
Limited resources to execute plans
Best description of the CMO replacement role:
Marketing & Sales leader
Integrated Commercial Operations
Integrated Commercial & Public Affairs
Brand Equity Steward
Top CMO replacement titles:
Chief Revenue Officer
EVP Marketing & Sales
Chief Commercial Officer
Brand President
Likelihood of success with newly formed position:
75% or Higher
50%
25%
Less than 25%
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