Is your tracker in the best shape it can be?

Take our 5-minute adaptive tracking quiz to find out how future-fit your tracker is.

How long, on average, is your questionnaire?

Less than 15 minutes

15 – 30 minutes

30 – 60 minutes

More than 60 minutes

Is your questionnaire device-agnostic? By device-agnostic, we mean it can be displayed on any device including tablets and mobile phones.

Yes

Don't know

What type of equity metric, if any, do you include?

Kantar TNS equity metric (e.g. ConversionModel - power in the mind)

Other Kantar equity metric (e.g. MDF)

Non-Kantar equity metric

Don’t know

None - we do not have an equity metric

Do you include standard Kantar growth tool modules (e.g. Connect, NeedScope, communications tracking, qualitative, social)?

Yes

Don't know

What type of social analysis do you do? (Mark all that apply)

Social listening (counting mentions and tracking the brand’s performance e.g. DBA)

Social layering (comparing and contrasting to insights from other sources e.g. Social ConversionModel)

Social transformation (building value through combining and modelling various data e.g. Predictive equity)

Other

When last did you review the objectives of your tracker with your client?

Within the last year

More than a year ago

Never

Don't know

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