Adwords Fundamental Lesson 3

A visually engaging image depicting digital marketing concepts with a focus on Google AdWords, including elements like search ads, keywords, and analytics graphs.

AdWords Fundamentals Quiz

Test your knowledge and understanding of AdWords fundamentals with this comprehensive quiz. Perfect for marketing professionals, students, and anyone interested in digital advertising.

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30 Questions8 MinutesCreated by MasteringAds101

1. An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords(關靵字) from a search campaign(Google 杜尋和杜尋夥伴網站) if the keywords:

A) generate many clicks and conversions

B) generate many impressions and very few conversions

C) contain more than two words in the phrase

D) contain words that are duplicated in a display campaign

2. On the Display Network, all keywords are considered broad match only. This means that you do not need to:

A) Include location targeting to narrow the reach of your ads

B) Include plurals, misspellings, and other variants of your keywords

C) Include negative keywords to refine your placement

D) manage your keyword performance at the ad group level

3. When setting up an AdWords account, choose your currency and permanent time zone carefully because:w to measure return on investment (ROI) (投資報酬率) for this campaign?

A) time zone and currency will impact ad position

B) these cannot be changed once you have set up your account

C) ads are only served in countries using the same currency as your account

D) by default, ads are only served in the same time zones as indicated in your account

4. One of your clients wants to know why a campaign went over the specified daily budget (毝日頝算)several days in a row. What would you explain to your client about how the AdWords system works?

A) AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results

B) Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies

C) To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4

D) Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4

5. When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use:

A) Negative match keywords

B) Broad match keywords

C) Exact match keywords

D) Phrase match keywords

6. Tony travels frequently. He needs to be able to make changes to his AdWords account while he's offline, so he downloads AdWords Editor. Using AdWords Editor(AdWords 編輯器), Tony can do all of the following except:

A) Undo and redo multiple changes while editing his campaigns

B) Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign

C) Mange, edit, and view multiple accounts at the same time

D) Copy or move items between ad groups and campaigns

7. Which line of ad text would be disapproved based on Googles advertising policies?

A) Want fast results?

B) Free shipping

C) Best deals- click here

D) Fast, easy, effective

8. Blake is focused on branding and is more interested in his ads being viewed(收視) than in generating clicks(點擊). Which of these features would not be a good fit for him?

A) Reach and frequency data

B) Cost-per-thousand-impressions (CPM) bidding

C) Call extensions

D) Placement targeting

9. Your client wants to show ads to people who've visited her website before. Which Adwords feature would you recommend she use?

A) Dynamic Search Ads(動態杜尋廣告)

B) Ecommerce tracking(銷售轉杛)

C) Remarketing(冝行銷)

D) Conversion tracking(轉杛追蹤)

10. Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

A) Cost-per-view (CPV) (單次收視出價)

B) Cost-per-thousand-impressions (CPM)(坃次曝光出價)

C) Cost-per-click (CPC)(單次點擊出價)

D) Cost-per-acquisition (CPA)(單次客戶開發出價)

11. Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

A) Use a location bid adjustment to increase bids for customers in Tokyo

B) Create a separate ad group to target ads and bids for Tokyo

C) Use the user location view to understand if people who click your ads are located in Tokyo

D) Refine where your ads show by adding the keyword "Tokyo"

12. Why should you link your client's AdWords account to Search Console?

A) See how your ads performed when triggered by actual searches

B) See how often your ads rank higher in search results than those of other advertisers

C) See if people reach your client's website via ads or organic search results

D) See which campaigns have the biggest changes in clicks, costs, and conversions

13. Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

A) App promotion ads

B) Shopping Ads

C) Image ads

D) Sitelink extensions

14. What is the benefit of having multiple ads in an ad group?

A) AdWords will automatically match each ad to the keywords it's most relevant to

B) Ads are only eligible to show ad extensions if there are more than one ad in that group

C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group

D) AdWords will automatically rotate your ads and show the best performing ones more often

15. Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

A) Make sure the landing page is closely related to the ad

B) Increase the average daily budget for the campaign

C) Broaden the list of keywords to reach more potential customers

D) Increase the cost-per-click (CPC) bid for low-performing keywords

16. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand

A) Increase the daily budget and add text ads with clear call-to-actions like "Buy now"

B) Use a balanced combination of broad-, exact-, and phrase-matched keywords

C) Add display ads and affinity audiences targeting people interested in green living and beauty

D) Target large metropolitan areas where people are more likely to encounter her product

17. Which statistic indicates how often a click has led to a conversion?

A) Cost-per-conversion

B) Clickthrough rate (CTR)

C) Conversion rate

D) Converted clicks

18. Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query "Hawaii vacations." What does this mean?

A) Karen's ads often show below her organic results for the search query

B) People who see Karen's site in relevant organic search results often click through to her site

C) Karen's ads don?t often show for the search query

D) Karen's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers'

19. Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

A) A page with information on instrument rentals and a contact form

B) His homepage, with links to instrument sales, rentals, and music lessons

C) A page with information on music lessons and a contact form

D) A page with a wide selection of instruments for sale

20.Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking

B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly

C) None of these options are correct

D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should

21. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

A) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

B) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely

C) cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

D) cost-per-click (CPC) goals to raise your bid when a conversion is more likely

22. Which ad extension would you use for an advertiser who has a chain of local restaurants?

A) Seller ratings

B) Location extensions

C) Sitelink extensions

D) Previous visits extensions

23. Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

A) measures trends relating to the search terms people have used before seeing your ad

B) focuses on getting customers to complete an online purchase

C) shows you which ads lead to customer actions that have value for your business

D) automatically gives you personal details about the people who convert

24. If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

A) 1.01

B) 0.5

C) 0.51

D) 1

25. You can use audience targeting to show your ads to:

A) specific websites, based on specific interests

B) groups of websites, based on specific interests

C) specific groups of people, based on their interests

D) specific groups of people, based on their location

26. What best describes Enhanced Cost-Per-Click (ECPC)

A) ECPC is a separate bid set for ad groups using the Conversion Optimizer

B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion

C) ECPC is a Quality Score boost for advertisers using ad extensions

D) ECPC is the discount applied to your Max CPC to determine actual CPC

27. Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

A) Number of clicks on her ads and costs to produce her purses

B) How many times her ads have been viewed and clicked on

C) Number of clicks on her ads and revenue they generated

D) Costs to produce her purses and revenue generated from her ads

28. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

A) Accelerated

B) Optimized

C) Scheduled

D) Standard

29. Which is a factor that Google uses to target ads to users based on physical location?

A) Language preferences

B) Internet Protocol (IP) address

C) Operating system

D) Telephone number

30. Which AdWords settings are specified at the account level?

A) A daily budget and a set of keywords and placements

B) Network distribution preferences and a set of keywords

C) A unique email address, a password, and billing information

D) Location targeting, cost-per-click (CPC) bids, and match types

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Adwords Fundamental Lesson 3

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