Grade the Tokyo Olympics

Airbnb, score 1-10 (10 being best)
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Presumed ROI
Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Alibaba, score 1-10 (10 being best)
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Athlete centeredness
Allianz, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Atos, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Bridgestone, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Coca-Cola, score 1-10 (10 being best)
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COVID sensitivity
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Athlete centeredness
Dow, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
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Athlete centeredness
GE, score 1-10 (10 being best)
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Activation effectiveness
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Athlete centeredness
Intel, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Omega, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Panasonic, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Procter & Gamble, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
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Athlete centeredness
Samsung, score 1-10 (10 being best)
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COVID sensitivity
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Athlete centeredness
Toyota, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
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Athlete centeredness
Visa, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Simone Biles, score 1-10 (10 being best)
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Activation effectiveness
COVID sensitivity
Social justice authenticity
Athlete centeredness
Kevin Durant, score 1-10 (10 being best)
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Athlete centeredness
Nike, score 1-10 (10 being best)
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Activation effectiveness
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Athlete centeredness
USOPC, score 1-10 (10 being best)
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Athlete centeredness
IOC, score 1-10 (10 being best)
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Athlete centeredness
USA Swimming, score 1-10 (10 being best)
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Activation effectiveness
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Social justice authenticity
Athlete centeredness
NBC, score 1-10 (10 being best)
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Presumed ROI
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Social justice authenticity
Athlete centeredness
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