Quarterly Quiz Q1 2018 - APAC_Japan | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

ALL THE BEST! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

ALL THE BEST! :)

Select the right definition of GTIN and MPN! (Multiple correct answers)

GTIN is a globally unique product identifier

MPN is a number that uniquely identifies the product to its manufacturer

GTIN is Google’s unique product identifier

MPN is a universal product identifier in the global marketplace

Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)

The brand data will be leveraged as new variable in the optimization

The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding

The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again

It is not required or recommended that we receive brand data from an advertiser

Why is it important that we receive Google categories from an advertiser? (Multiple correct answers)

It will potentially enable the engine to stop retargeting a user for a product once bought, if the likelihood to buy it again is very low

It allows us to match seen products across advertisers and hence the user experience will be improved as the user will see more relevant ads

The Google categories will enable the engine to learn user behavior regarding product brands for better user behavior understanding

The Google categories are a market standard that help us understand what the client is selling and leverage this information for better performance and user experience

Why do we need Criteo Product Feed? (Multiple correct answers)

To improve Engine recommendations

For more accurate After Sale Recommendation

Criteo Product Feed is needed for the implementation of Criteo Audience Match

Criteo Product Feed is needed for the implementation of Criteo Customer Acquisition

Your client has shared their existing Google Feed with Criteo. Which of the following situations might require an action from you? (Multiple correct answers)

The products in the Google Feed are not the same as in the client’s display campaign

The product IDs are not the same as in the client’s display campaign

The categories are different with category-based CPC bidding

The client’s feed includes additional information about the price

In your Client's existing Google Feed, they used different Product IDs from the ones that they have already provided to Criteo in the Product Feed. What should you do? (Multiple correct answers)

Nothing, Criteo can use an existing feed with different product IDs

Request that the client provides a new Google Feed using the same product IDs

Start using their existing Google Feed, but the campaign will need to be paused to update trackers and build new recommendations

The product IDs will match as it is a unique identifier that doesn’t change

Which of the following statements are TRUE about Universal Catalog? (Multiple correct answers)

It enables us to fill missing product category information of clients through machine learning

It replaces the Google feed rollout as too many clients are struggling with providing the new feed

It enables us to have a more complete view of the users’ purchase intent across advertisers

Unless we have a strong Google feed rollout, Universal Catalog is required to launch CCA in new markets

My client doesn't have GTIN/MPN. Should they still implement New Criteo Feed? (Multiple correct answers)

Yes, they should still enable Google Feed template and have Product_Category and Brand filled.

Yes, because this will enrich our Universal Catalog, a value for Criteo

Yes, because this will help to improve engine recommendation, which is a value for Client

No, because we GTIN/MPN data is key to implement New Criteo Feed.

Why do we need to deploy Safari Browser Support?

Some browsers are defaulted to block all cookies which hinders Criteo’s ability to tag users

We need to deploy SBS to be fully compliant with GDPR

SBS allows privacy decisions to be in the hand of consumers not intermediaries

SBS is required to increase our reach in app

What are the client benefits of enabling SBS? (Multiple correct answers)

Advertisers can increase their overall campaign reach.

No impact on the user experience of the client’s website other than an in-browser message

Advertisers can change the look and feel of the notification to better engage their Safari users

Clients will see 60% greater efficiency in identifying and tracking Safari users with the latest upgrade

How do clients enable Safari Browser Support? (Multiple correct answers)

The client must enable SBS in Management Center

The client must install Criteo OneTag

The client must re-sign contractual documents to enable SBS.

TS must activate SBS via TOP

Which of the following are characteristics of our SBS notifications? (Multiple correct answers)

The notifications appear as headers only

The notifications can appear as headers or footers on the website

The default language is English if the language of the browser is not available

The notifications are the same for every Safari browser version

How many notifications do we display to a new Safari user?

One notification to give the user the option to opt-out

One notification to inform the user of our cookie placement

Two notifications: one to inform the clients of our cookie placement and one to thank them for enabling our cross-site tracking & reminding them they can opt-out.

Three headers: one notification to inform the clients of our cookie placement, one to thank them for enabling our cookies, and one to give them an opt-out option

Who sees an SBS notification on Safari? (Multiple correct answers)

Users who haven’t seen the headers in safari versions 11.0 and beyond

Users who saw the headers in previous versions of safari 11.0, but have since reset their first-party cookies

Users who visit a new website on Safari for the first time

Users who visit a website on Safari, regardless if they’ve seen the notification before

How do users give their consent for use of Criteo’s cross-site tracking technology in Safari?

Users must change their device settings

Users must click on a link in the in-browser message to adjust their settings to give consent.

Users must click or tap on any link on the client’s web page to give consent.

Users do not have to give their consent as consent is assumed when they are shown the in-browser notification.

How is our new IDFS solution for iOS 11.2 different than the previous solution?

The new solution leverages HSTS protocol to assign and read user IDs.

The new solution leverages a new patent-pending technology to retarget users.

The new solution displays an in-browser message and requests consent for use of Criteo’s cross-site tracking technology.

The new solution displays an in-browser message to thank the user for enabling Criteo services.

Which clients are eligible to deploy SBS?

All clients are eligible to use the new solution.

Clients who have not previously enabled Safari Browser Support.

Clients who use Safari Browser Support to drop cookies on their own domain (formerly known as Traktor)

Clients who use Safari Browser Support to drop Criteo.com cookies (formerly known as EBS).

How does the new IDFS solution comply with privacy regulations? (Multiple correct answers)

Criteo collects valid “non-ambiguous” consent as defined by the GDPR.

Criteo’s solution is privacy by design

Criteo’s opt-out mechanism ensures that tracking users is technically impossible until a user continues with their browsing experience

Users cannot opt-out of our cross-site tracking technology in IOS11.2.

Can publishers opt out from the transparency reports? (Multiple correct answers)

Yes, only French publishers can opt out

Yes, any publisher can opt out and it will be valid for both inventory bought directly and through RTB

Yes, publishers outside of France can opt out but it will be ignored for French advertisers

Yes, publishers outside of France can opt out but if they sell through RTB they might still appear in the reports

Some traffic can be labeled as “null” instead of the publisher domain in the transparency report. Which of the following is TRUE about “null” traffic? (Multiple correct answers)

This is blind traffic where Criteo doesn’t receive the exact publishers domain URL

This happens in case of publisher opt outs when Criteo can’t share the publisher information

Traffic labeled as “null” would only be coming from major RTB partners with strong safety mechanisms

This is traffic coming from the 2% smallest publishers. Criteo only shares information on the top 98% of the displays

What does the cost field of the transparency report represent? (Multiple correct answers)

For the client this corresponds to the impression cost

For Criteo this corresponds to the Criteo cost for the impression plus our margin

This corresponds to the Criteo cost for the impression without our margin

This is the same as “marketplace revenue” (Displays x (CPM + Margin))

In the field “device”, what does it mean when “other” appears in the report? (Multiple correct answers)

The device model is unknown

The client does not have cross-device enabled

The user has updated their privacy settings so their device data is not trackable

The user was on desktop

Data from which campaign categories are included in the transparency report?

Data from all campaigns will be included in one report

Only data from CDR campaigns will be included

Only data from CDR & CAM campaigns will be included

The client must request separate reports for each campaign type

What guidance should be given to clients about using the report’s data? (Multiple correct answers)

Criteo provides only the raw data to clients

Criteo provides raw data and aggregated data by publisher URL or campaign category

Criteo will add new data fields to the report upon client request

The client is responsible for how they use the data and Criteo will not provide any guidelines in how the data can be used

When reports are made available, some clients might get back to you with blacklisting requests. Which of the following is TRUE regarding Criteo’s blacklisting policy?

Criteo focuses on performance rather than on where ads are displayed. Blacklisting will impact the performance and is not a recommended option

Only blind traffic can be blacklisted after evaluation of RexT impact and with management approval

Blacklisting is a good option if the client has brand safety concerns

No management approval is required for blacklisting

Can the client choose what transparency data they would like to access?

Yes, if the client is participating in the Transparency beta.

Yes, if the client is accessing the data via API only.

No, they cannot. Flexibility is currently not offered on the data to be shared.

Yes, if the client meets minimum spend thresholds for customized transparency data.

Unlock and Upgrade

Remove all limits from your Quizzes

Quarterly Quiz Q1 2018 - APAC_Japan

More Quizzes