Quarterly Quiz Q1 2018 - APAC_Japan
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
ALL THE BEST! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
ALL THE BEST! :)
Please select your Team:
Please select when you started at Criteo:
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail clients
Retail and travel clients
Fashion retail and classified clients
Select the right definition of GTIN and MPN! (Multiple correct answers)
GTIN is a globally unique product identifier
MPN is a number that uniquely identifies the product to its manufacturer
GTIN is Google’s unique product identifier
MPN is a universal product identifier in the global marketplace
What information does the advertiser need to pass us to consider Criteo Product Feed to be fully deployed?
Brand and GG Category
Brand, GTIN and MPN
Brand and GTIN
Brand, GG Category, GTIN or MPN
Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)
The brand data will be leveraged as new variable in the optimization
The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again
It is not required or recommended that we receive brand data from an advertiser
Why is it important that we receive Google categories from an advertiser? (Multiple correct answers)
It will potentially enable the engine to stop retargeting a user for a product once bought, if the likelihood to buy it again is very low
It allows us to match seen products across advertisers and hence the user experience will be improved as the user will see more relevant ads
The Google categories will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The Google categories are a market standard that help us understand what the client is selling and leverage this information for better performance and user experience
Why do we need Criteo Product Feed? (Multiple correct answers)
To improve Engine recommendations
For more accurate After Sale Recommendation
Criteo Product Feed is needed for the implementation of Criteo Audience Match
Criteo Product Feed is needed for the implementation of Criteo Customer Acquisition
Your client has shared their existing Google Feed with Criteo. Which of the following situations might require an action from you? (Multiple correct answers)
The products in the Google Feed are not the same as in the client’s display campaign
The product IDs are not the same as in the client’s display campaign
The categories are different with category-based CPC bidding
The client’s feed includes additional information about the price
In your Client's existing Google Feed, they used different Product IDs from the ones that they have already provided to Criteo in the Product Feed. What should you do? (Multiple correct answers)
Nothing, Criteo can use an existing feed with different product IDs
Request that the client provides a new Google Feed using the same product IDs
Start using their existing Google Feed, but the campaign will need to be paused to update trackers and build new recommendations
The product IDs will match as it is a unique identifier that doesn’t change
Which of the following statements are TRUE about Universal Catalog? (Multiple correct answers)
It enables us to fill missing product category information of clients through machine learning
It replaces the Google feed rollout as too many clients are struggling with providing the new feed
It enables us to have a more complete view of the users’ purchase intent across advertisers
Unless we have a strong Google feed rollout, Universal Catalog is required to launch CCA in new markets
My client doesn't have GTIN/MPN. Should they still implement New Criteo Feed? (Multiple correct answers)
Yes, they should still enable Google Feed template and have Product_Category and Brand filled.
Yes, because this will enrich our Universal Catalog, a value for Criteo
Yes, because this will help to improve engine recommendation, which is a value for Client
No, because we GTIN/MPN data is key to implement New Criteo Feed.
Why do we need to deploy Safari Browser Support?
Some browsers are defaulted to block all cookies which hinders Criteo’s ability to tag users
We need to deploy SBS to be fully compliant with GDPR
SBS allows privacy decisions to be in the hand of consumers not intermediaries
SBS is required to increase our reach in app
What are the client benefits of enabling SBS? (Multiple correct answers)
Advertisers can increase their overall campaign reach.
No impact on the user experience of the client’s website other than an in-browser message
Advertisers can change the look and feel of the notification to better engage their Safari users
Clients will see 60% greater efficiency in identifying and tracking Safari users with the latest upgrade
How do clients enable Safari Browser Support? (Multiple correct answers)
The client must enable SBS in Management Center
The client must install Criteo OneTag
The client must re-sign contractual documents to enable SBS.
TS must activate SBS via TOP
Which of the following are characteristics of our SBS notifications? (Multiple correct answers)
The notifications appear as headers only
The notifications can appear as headers or footers on the website
The default language is English if the language of the browser is not available
The notifications are the same for every Safari browser version
How many notifications do we display to a new Safari user?
One notification to give the user the option to opt-out
One notification to inform the user of our cookie placement
Two notifications: one to inform the clients of our cookie placement and one to thank them for enabling our cross-site tracking & reminding them they can opt-out.
Three headers: one notification to inform the clients of our cookie placement, one to thank them for enabling our cookies, and one to give them an opt-out option
Who sees an SBS notification on Safari? (Multiple correct answers)
Users who haven’t seen the headers in safari versions 11.0 and beyond
Users who saw the headers in previous versions of safari 11.0, but have since reset their first-party cookies
Users who visit a new website on Safari for the first time
Users who visit a website on Safari, regardless if they’ve seen the notification before
How do users give their consent for use of Criteo’s cross-site tracking technology in Safari?
Users must change their device settings
Users must click on a link in the in-browser message to adjust their settings to give consent.
Users must click or tap on any link on the client’s web page to give consent.
Users do not have to give their consent as consent is assumed when they are shown the in-browser notification.
How is our new IDFS solution for iOS 11.2 different than the previous solution?
The new solution leverages HSTS protocol to assign and read user IDs.
The new solution leverages a new patent-pending technology to retarget users.
The new solution displays an in-browser message and requests consent for use of Criteo’s cross-site tracking technology.
The new solution displays an in-browser message to thank the user for enabling Criteo services.
Which clients are eligible to deploy SBS?
All clients are eligible to use the new solution.
Clients who have not previously enabled Safari Browser Support.
Clients who use Safari Browser Support to drop cookies on their own domain (formerly known as Traktor)
Clients who use Safari Browser Support to drop Criteo.com cookies (formerly known as EBS).
How does the new IDFS solution comply with privacy regulations? (Multiple correct answers)
Criteo collects valid “non-ambiguous” consent as defined by the GDPR.
Criteo’s solution is privacy by design
Criteo’s opt-out mechanism ensures that tracking users is technically impossible until a user continues with their browsing experience
Users cannot opt-out of our cross-site tracking technology in IOS11.2.
How can clients access the transparency reports? (Multiple correct answers)
Through an API call to a secure server
Through a download directly from Management Center
Directly through the Swagger UI
Through a visualization platform
As part of our transparency reports which of the following information is NOT shared with our clients?
Criteo margin
Publisher domain
Media cost from the client’s perspective
Device type
Can publishers opt out from the transparency reports? (Multiple correct answers)
Yes, only French publishers can opt out
Yes, any publisher can opt out and it will be valid for both inventory bought directly and through RTB
Yes, publishers outside of France can opt out but it will be ignored for French advertisers
Yes, publishers outside of France can opt out but if they sell through RTB they might still appear in the reports
Some traffic can be labeled as “null” instead of the publisher domain in the transparency report. Which of the following is TRUE about “null” traffic? (Multiple correct answers)
This is blind traffic where Criteo doesn’t receive the exact publishers domain URL
This happens in case of publisher opt outs when Criteo can’t share the publisher information
Traffic labeled as “null” would only be coming from major RTB partners with strong safety mechanisms
This is traffic coming from the 2% smallest publishers. Criteo only shares information on the top 98% of the displays
What does the cost field of the transparency report represent? (Multiple correct answers)
For the client this corresponds to the impression cost
For Criteo this corresponds to the Criteo cost for the impression plus our margin
This corresponds to the Criteo cost for the impression without our margin
This is the same as “marketplace revenue” (Displays x (CPM + Margin))
In the field “device”, what does it mean when “other” appears in the report? (Multiple correct answers)
The device model is unknown
The client does not have cross-device enabled
The user has updated their privacy settings so their device data is not trackable
The user was on desktop
Data from which campaign categories are included in the transparency report?
Data from all campaigns will be included in one report
Only data from CDR campaigns will be included
Only data from CDR & CAM campaigns will be included
The client must request separate reports for each campaign type
What guidance should be given to clients about using the report’s data? (Multiple correct answers)
Criteo provides only the raw data to clients
Criteo provides raw data and aggregated data by publisher URL or campaign category
Criteo will add new data fields to the report upon client request
The client is responsible for how they use the data and Criteo will not provide any guidelines in how the data can be used
When reports are made available, some clients might get back to you with blacklisting requests. Which of the following is TRUE regarding Criteo’s blacklisting policy?
Criteo focuses on performance rather than on where ads are displayed. Blacklisting will impact the performance and is not a recommended option
Only blind traffic can be blacklisted after evaluation of RexT impact and with management approval
Blacklisting is a good option if the client has brand safety concerns
No management approval is required for blacklisting
Can the client choose what transparency data they would like to access?
Yes, if the client is participating in the Transparency beta.
Yes, if the client is accessing the data via API only.
No, they cannot. Flexibility is currently not offered on the data to be shared.
Yes, if the client meets minimum spend thresholds for customized transparency data.
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