Reading Check #8 (Chapter 13)
Television Programming Mastery Quiz
Test your knowledge on the fascinating world of television programming with our comprehensive quiz! This quiz covers everything from network affiliates to audience measurement. Whether you're a media enthusiast or just curious, you'll find this quiz both engaging and informative.
Get ready to challenge yourself with questions such as:
- What defines independent broadcast stations?
- During which era did powerful dramas like Marty emerge?
- What influences channel creators in their programming decisions?
Stations that must find all of their programming on their own are called
O&Os
Broadcast outlets
Network affiliates
Ndependent broadcast stations
Channel creators use all of the following when determining a new channel except
The competition
The available pool of viewers
The interests of audiences
The costs of relevant programming
A program added to a schedule that isn’t meant to compete directly with programming on another channel is called
A hammock
A lead-in
Counterprogamming
Sampling
Which stations make their money by selling time on the airwaves toadvertisers?
Commercial
Noncommercial
Subscription network
Network affiliates
The 1950s, which historians have nicknamed the _______ of television,included powerful, original dramas such as Marty.
Pilot
Golden age
Primetime
Early years
According to Table 13.3 which of the following was NOT one of the top five syndicated shows for that specific time period?
Judge Judy
Family Guy
Wheel of Fortune
Jeopardy
The day part (hours) in which the Big Four broadcast networks charge advertisers the most money for commercial time is known as?
Late news
Daytime
Early morning
Prime time
The Nielsen people meter is a small box that gives a snapshot of what America is watching, it is installed in approximately how many homes?
More than 100,000
27,000
37,000
57,000
Network television programmers attempt to
Maximize audience flow across programs in day parts
Avoid overly strong lead-outs
Discourage viewers from sampling
All of these
Early television shows were recorded live before a studio audience and then broadcast over the air.
True
False
The most expensive programming and the highest advertising costs tend to occur during the prime-time programming slot.
True
False
One of the big differences between network radio and network television is that network TV executives decided to plan their own programs rather than letting advertising agencies plan them.
True
False
The term “MSO” is the acronym for Mutual Satellite Organizations, a lobbying group for satellite services.
True
False
In the television industry, the term “sweeps” is used to describe the primetime programming scheduled by the Big Four.
True
False
A household share represents the percentage of households in which the channel was turned on compared to the number of TV-owning households in the area where the channel can be viewed.
True
False
Although the Nielsen company can supply audience data about programming, it cannot provide clients with data about the viewing of commercials within the programming.
True
False
The viewers of programs on DVRs up to three days after the original airing on a network or cable program are added to the program’s Nielsen rating.
True
False
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