How Magnetic Is Your Membership Program?

DISCOVERY: In a typical month, how many non-members do you add to your contact database?
My contacts grow substantially every month
Less than I'd like
Don't know. I really only track members
CONTEMPLATION: On average, how long would you say it takes to convert a non-member to a paid membership?
Non-members convert quickly
Longer than I'd like
Don't know. I've never really tracked.
ACTIVATION: How do non-members join?
Several ways - online, offline, instantly at events, etc.
An application
They have to talk to me (or Mary, or Bill, or Sue... It kinda depends on who the membership person is right now)
ON-BOARDING: What do members receive immediately after they join?
Multiple things - Welcome email, Membership Kit, Videos featuring key benefits, etc.
Welcome email or letter
Not really sending anything right now
QUICK WINS: What happens for members in their first 30 days?
An awesome onboarding program - it gets people engaged FAST
An invitation to upcoming meetings
We don't have an onboarding program
SOCIAL PROOF: Are you collecting testimonials from your members?
Extensive portfolio of positive feedback that can be shared
Occasionally get a testimonial from a member
Haven't collected anything yet
RENEWAL: Overall, how confident are you that your members will renew?
Almost all of them renew without hesitation
Losing more members than I'd like
Dropout rate is threatening to kill the program
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