How Magnetic Is Your Membership Program?

DISCOVERY: In a typical month, how many non-members do you add to your contact database?

My contacts grow substantially every month

Less than I'd like

Don't know. I really only track members

CONTEMPLATION: On average, how long would you say it takes to convert a non-member to a paid membership?

Non-members convert quickly

Longer than I'd like

Don't know. I've never really tracked.

ACTIVATION: How do non-members join?

Several ways - online, offline, instantly at events, etc.

An application

They have to talk to me (or Mary, or Bill, or Sue... It kinda depends on who the membership person is right now)

ON-BOARDING: What do members receive immediately after they join?

Multiple things - Welcome email, Membership Kit, Videos featuring key benefits, etc.

Welcome email or letter

Not really sending anything right now

QUICK WINS: What happens for members in their first 30 days?

An awesome onboarding program - it gets people engaged FAST

An invitation to upcoming meetings

We don't have an onboarding program

SOCIAL PROOF: Are you collecting testimonials from your members?

Extensive portfolio of positive feedback that can be shared

Occasionally get a testimonial from a member

Haven't collected anything yet

RENEWAL: Overall, how confident are you that your members will renew?

Almost all of them renew without hesitation

Losing more members than I'd like

Dropout rate is threatening to kill the program

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