Are You a Master Marketer?

Are you ready to market successfully in the coming decade?
Let's find out!

First thing's first, how confident are you in your marketing abilities?

2000-ready

2010-ready

2020-ready

Your team is creating a social media strategy, but one team-member is stuck in the 2000s (and probably still uses MySpace). Which one?

Melissa: “Let's show off our industry knowledge with links to blogs and new research"

Jennifer: “This is a sales opportunity, let's post our products and pricing"

Mark: “We should invest in quality video content"

Dana: "I'll post a daily story to keep followers invested in our brand"

EMMA'S PRO TIP: Keep social media social! Listen and engage with customers. If you just try to sell, you'll get an...

EMMA'S PRO TIP: Keep social media social! Listen and engage with customers. If you just try to sell, you'll get an...

Now you've been asked to beef up your website's SEO. You've chosen relevant keywords, but how do you apply them without revealing that you had frosted tips well into 2002?

Add the keywords as many times as possible to my website’s content

List all my keywords back-to-back in my website’s meta description

Place keywords throughout my site in content, titles, header tags, and URLs

Type keywords using only Microsoft Office fonts

EMMA'S PRO TIP: Search engines no longer use meta descriptions to index website pages, so use this space to speak to actual prospects. Let them know exactly what they’ll find on your site!

EMMA'S PRO TIP: Search engines no longer use meta descriptions to index website pages, so use this space to speak to actual prospects. Let them know exactly what they’ll find on your site!

Last question: you're executing an email campaign for a networking event. Which subject line DOESN’T scream, "I listen to Nirvana on my walkman while wearing ripped jeans"?

JOIN OUR EXCLUSIVE EVENT FOR #BOUGIE MILLENNIAL

Connect with pros just like you

Invite: you have been selected. Please confirm your interest.

We have planned a special event and would like to extend an invitation to you, if you are interested please read this email for more information, if you have time.

EMMA'S PRO TIP: An all-caps subject line hurts response rates by 30% (Boomerang), and the least effective words to use in an email subject line are “assistance”, “speaker”, “press”, “social”, “invite”, “join”, and “confirm” (Mashable).

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9 Outdated Best Practices in B2B Marketing
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Are You a Master Marketer?

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