Quarterly Quiz Q1 2018 - Russia T1
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Please select your team:
Please select when you started at Criteo:
What are the eligibility criteria for CAM campaigns? (Multiple correct answers)
All advertisers using OneTag are eligble
Advertisers must be able to upload CRM files with email addresses via the onboarding platform
Audiences must contain at least 100 emails to uphold privacy standards.
Emails need to be hashed as the platform cannot support plain emails
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Context 0
Location
CPC
Days since last visit
What type of data can be directly used by Criteo Audience Match campaigns?
Data bought from 3rd parties
Demographic data
Cookie data from sources not collected by Criteo
1st party emails and user identifiers (IDFA, AAID, Criteo Cookie ID)
Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)
Hashed email coverage: our ability to retrieve hashed emails on advertiser events
Network effect: our ability to retrieve emails from different advertisers
Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser’s normal retargeting audience
Does the client need to sign a new IO to launch a CAM campaign?
Yes, a new IO is needed because the finance guideline is 1 IO per budget
No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign
No, a new IO is not needed because we already collect hashed emails via one tag
No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns
What are recommendations for smoothing with CAM campaigns? (Multiple correct answers)
Only monthly smoothing
No specific smoothing
Campaign period should be at least one week
Campaign period should be at least one month
Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)
Using the same budget for CAM and CDR is recommended as it would not impact performance
Using the same budget for CAM and CDR is recommended as they are a part of the same campaign
Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers
CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting
Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)
Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool
Including more mid funnel users is a recommended set up as it helps driving more post-click sales
Segmenting lower funnel with CAM is optimal in terms of overall performance
Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)
Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)
Use custom segmentation for mid and upper funnel campaigns
Always start with a low CPC and progressively increase it to reach ROI
Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed
Always exclude context 0 users
In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)
Always pushback CRM audience from CCA campaign to improve its new customer rate
If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)
Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo
Foster overlap to monitor audience and segment performance more easily
Why do we need to deploy Safari Browser Support?
Some browsers are defaulted to block all cookies which hinders Criteo’s ability to tag users
We need to deploy SBS to be fully compliant with GDPR
SBS allows privacy decisions to be in the hand of consumers not intermediaries
SBS is required to increase our reach in app
What are the client benefits of enabling SBS? (Multiple correct answers)
Advertisers can increase their overall campaign reach
No impact on the user experience of the client’s website other than an in-browser message
Advertisers can change the look and feel of the notification to better engage their Safari users
Clients will see 60% greater efficiency in identifying and tracking Safari users with the latest upgrade
How do clients enable Safari Browser Support? (Multiple correct answers)
The client must enable SBS in Management Center
The client must install Criteo OneTag
The client must re-sign contractual documents to enable SBS.
TS must activate SBS via TOP
Which of the following are characteristics of our SBS notifications? (Multiple correct answers)
The notifications appear as headers only
The notifications can appear as headers or footers on the website
The default language is English if the language of the browser is not available
The notifications are the same for every Safari browser version
How many notifications do we display to a new Safari user?
One notification to give the user the option to opt-out
One notification to inform the user of our cookie placement
Two notifications: one to inform the clients of our cookie placement and one to thank them for enabling our cross-site tracking & reminding them they can opt-out.
Three headers: one notification to inform the clients of our cookie placement, one to thank them for enabling our cookies, and one to give them an opt-out option
Who sees an SBS notification on Safari? (Multiple correct answers)
Users who haven’t seen the headers in safari versions 11.0 and beyond
Users who saw the headers in previous versions of safari 11.0, but have since reset their first-party cookies
Users who visit a new website on Safari for the first time
Users who visit a website on Safari, regardless if they’ve seen the notification before.
How do users give their consent for use of Criteo’s cross-site tracking technology in Safari?
Users must change their device settings
Users must click on a link in the in-browser message to adjust their settings to give consent.
Users must click or tap on any link on the client’s web page to give consent.
Users do not have to give their consent as consent is assumed when they are shown the in-browser notification.
How is our new IDFS solution for iOS 11.2 different than the previous solution?
The new solution leverages HSTS protocol to assign and read user IDs.
The new solution leverages a new patent-pending technology to retarget users.
The new solution displays an in-browser message and requests consent for use of Criteo’s cross-site tracking technology.
The new solution displays an in-browser message to thank the user for enabling Criteo services.
Which clients are eligible to deploy SBS?
All clients are eligible to use the new solution.
Clients who have not previously enabled Safari Browser Support.
Clients who use Safari Browser Support to drop cookies on their own domain (formerly known as Traktor)
Clients who use Safari Browser Support to drop Criteo.com cookies (formerly known as EBS).
How does the new IDFS solution comply with privacy regulations? (Multiple correct answers)
Criteo collects valid “non-ambiguous” consent as defined by the GDPR.
Criteo’s solution is privacy by design
Criteo’s opt-out mechanism ensures that tracking users is technically impossible until a user continues with their browsing experience
Users cannot opt-out of our cross-site tracking technology in IOS11.2.
Where do we serve banners for app campaigns?
App inventory
Mobile web inventory
App and mobile web inventory
Desktop inventory
Which metric do we look at to qualify clients for App Advertising?
Daily Active Users (DAU). And we expect the app to have at least 10,000 a day per Operating System to be significant.
Monthly Active Users (MAU). And we expect the app to have at least 300,000 a month per Operating System to be significant
Monthly Visitors. And we expect the app to have at least 600,000 a month to be significant
Downloads. And we expect at least 100,000 donwloads per Operating System
Which of the following are the best fit for Criteo app retargeting campaigns? (Multiple correct answers)
Companies that sell a service, such as Uber
Ecommerce companies that have apps selling products
OTA’s that have apps, like Booking.com or Kayak
All of them would be a good fit
Which of the following is the preferred integration method for App Advertising and why?
App Events SDK. It is the most accurate events tracking method as it tracks the most data.
App Events API. It allows for more flexibility internally as updates can be done without the client’s intervention
Mobile Measurement Partners. It allows us to collect more information across all partners to fuel the Criteo engine.
No preferred integration method. It only depends on the client’s technical set-up.
What is the key metric to track performance in app retargeting campaigns?
COS or CPO, whatever the client’s web KPI metric is
Cost per app install
New app customer rate
Landing Rate
In general, how does the CR of app campaigns compare to web? (Multiple correct answers)
Conversion rate of app campaigns is higher
Conversion rate of app campaigns is lower
Conversion rate of app campaigns and web are equal
App conversion rates are similar to desktop conversion rates
Should my app retargeting campaign spend more or less than my web retargeting campaign?
Depends on the advertiser – some clients have apps that receive more traffic than their websites, in which case the app should see higher spend
Web campaigns will always see higher spend
Depends on the vertical – higher spend in app for travel, lower for retail
App install campaigns should see higher spend than web retargeting, but that is not the case for app retargeting campaigns
Which parameter are recommended when launching App Advertising? (Multiple correct answers)
Hashed email collection for Cross Device
App deeplinking event for Facebook DPA
Universal Links for redirection on iOS
No specific parameter is recommended
What are Universal Links, and what are they needed for?
Universal Links is a Criteo feature that the client needs to implement in the app. It allows Criteo to track sales properly.
Universal Links is a feature available in both Android and IOS. It helps with the redirect into the app.
Universal Link is an iOS feature. It allows to seamlessly redirect clicks from different environments to the client’s app.
Universal Link is a mandatory event that needs to be implemented in the app in order for Criteo to track the redirection properly.
Upon clicking on an App Advertising banner, a user who no longer has the app will be ….
�. Redirected to the app store to install the advertiser’s app
� redirected to the advertiser’s mobile site
� redirected to a blank page in the mobile web browser
� redirected to an error page in the app they are currently browsing
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