Finance and Investment Cell- SRCC & THE HINDU

Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed, she went to a consumer activist group to seek help. The group decided to help Radha and taken measures to impose restrictions on the sale of the firm’s products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. Lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager. As a rational Public relations head, what would the immediate response of you be?

Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed, she went to a consumer activist group to seek help. The group decided to help Radha and taken measures to impose restrictions on the sale of the firm’s products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. Lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager. Suggest the ways to deal with the situation.

Based on the case do you feel that making or coming up with such ideas where profit supersedes quality, is a way better that gaining public image?