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A colorful and inviting image depicting various baby toys in a playful setting, with parents and grandparents interacting with children in a vibrant, cheerful environment.

Big Budget Baby Toy Campaign Quiz

Test your knowledge and skills in planning a successful marketing campaign for baby toys targeting parents and grandparents. This quiz will challenge you with real-life scenarios and decision-making questions based on a fictitious campaign.

Key Elements:

Understand client needs
Make strategic decisions
Differentiate between opportunities

12 Questions3 MinutesCreated by PlanningToy243

Hi, Our agency represents a company that creates baby toys and we're about to launch a massive campaign in Canada. We have a pretty good budget of $100,000 with the possibility of scaling. We are targeting 25-45 parents as well as 55+ Grand-Parents.

What would be the first step?

Propose to schedule a call to discuss further details

Send him a detail breakdown with a quote

Propose an in person meeting to present our solutions

What is the main purpose of this call?

To establish a more personal connection with the client

To have a better understanding of their needs

To provide an overview of our services and workflow

All answers are correct

What should be done after the call?

Build a proposal based on the informations you gathered

Schedule a brainstorm with the production team to generate content ideas

Search up linked in to verify if it's not a fraud

After the brainstorm, the production team came to the conclusion that the fit wasn't there for sponsored content.

What is the best option?

B) Politely explain that we won't be able to work with them on this campaign and wish them best of success

C) Politely explain that we won't be able to work with them on this campaign and refer the client to other publishers where the fit would be best as obligated by the Fair Competition Commission of Canadian Publishers

Politely explain that we won't be able to work with them on this campaign and offer to buy standard display (banner ads) for brand awareness

The client insist on receiving a proposal for sponsored content and offers to bring the total value to $150,000

What should be done?

Accept and work on a proposal, $150,000 is an important budget

Keep your position, you have to put the audience's interest first

Ignore, persistence is the number one nuisance in media

The client gives it another round and even propose to double that budget to $300,000

What is the best option here?

Re-open the discussion with the production and management team to explore other possibilities

Refuse right away with a firm answer, the production and management teams are busy with better campaigns

Call the client to schedule a lunch

After sitting with the teams, we came to the conclusion that although money was interesting, the fit wasn't there at all. The client appreciates our honesty and said he would think of us for other campaigns. What should be done?

What would be the best way to close this thread?

Thank him and let him know that we're eager to hear about other opportunities

Schedule a lunch

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Big Budget Baby Toy Campaign Quiz

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