Excellence Initiative Quiz

A client commissions Research Now to run an ad-hoc study. Shortly after we are out of field, the client advises that the study will be turning into a tracker and they are going to be working on changes. What advice should we give the client at this point in time? Select all that apply

The client should use track changes and comment boxes to advise us on what changes are required

Any changes, additions or deletions should be clearly highlighted

If you are deleting questions, you can re-use those question numbers for new questions

The client should make changes to our most recent version of the questionnaire

None of the above

Which of the following formats describe how data labeling for grid questions are presented in SPSS files we send to our clients?

You’re running a tracking study in its 7th wave. The job uses brand masking based on awareness throughout the survey in text lists and multi logo set-ups. The client sends you an email saying: “It seems the brand “Brand” was purchased by a competitor and has been re-branded to “Brønd“. What do you do to mark this change up for the new wave?

I tell the scripter to change the brand name wherever necessary

I identify the the QIDs affected by this change and include them in the Action Log

I google the “Brønd“ logo and suggest to the client that we change both, the brand name and re-branded logo throughout the survey. If that‘s okay I outline those QIDs in the Action Log that use the logo and check the masked brand text and logo during the test link checks

You’re running a tracking study with an unorganised client who keeps sending you an outdated questionnaire each month. You’re on top of what’s happening but this has lead to confusion in the past (especially when there have been management changes on that clients side). What do you do to improve the situation?

Nothing, I maintain my own master version of the questionnaire and make sure that it is always up-to-date

Nothing, it’s not my responsibility to ensure the Q’re the client maintains is correct

Depending on my bond with the client, I suggest that they use my version instead of their version to make sure we’re singing off the same song sheet. If the client accepts the process improves and margin of error reduces

Tell the client that we can't proceed any further until they start making amendments from the correct questionnaire version

We have a monthly tracker that has been running for 3 months and there are some variables in the data file that have been setup in DP. The client asks the PM if we can add these variables into the survey so that they can see them in the report link. Can this be done easily?

Yes

A new survey comes in and the client asks us to match the data with a data map that they have provided. The PM reviews the questionnaire and notices that the questionnaire does not match the data map. What should we do?

Ensure DP are instructed to match the maps when we come out of field

Update the questionnaire for SP so that it matches the map

Discuss the differences with the client to determine next steps

Do nothing, there is no problem here

A new survey comes in and the client asks us to match the data with a data map that they will provide. The client is not able to provide the data map for another week however the questionnaire is currently ready for scripting. What should we do? Select all appropriate alternatives

Tell the client that we can’t begin scripting until we have the data map

Script the survey without the map, and ask DP to ensure any discrepancies are fixed after we come out of field and have the map we need to match to

Begin scripting now, and format the data post field, but advise the client that extra hours of DP may be required (which could be charged for)

Hold off on scripting until the map is ready, update the questionnaire, and script/launch later than planned at the cost of no extra hours being spent on formatting the data

A survey has been scripted and is ready to launch. There is one question with a list of 50 brands and the respondent is asked to select which brands they are aware of. The respondent is then allocated a maximum of 5 out of these 50 brands and then asked 20 questions about these brands. The client would like the data for each of these 20 questions by brand. Which of the following are correct?

This can be done without DP involvement if placeholders have been set-up

This must involve DP

This request is not possible

This request can be completed by SP (without DP involvement) and does not require any data punching or dummy variables

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