PLACE
Master the Art of Distribution
Test your knowledge on the key concepts of distribution and logistics in this comprehensive quiz! This quiz is designed to help you understand the importance of place in marketing, including various intermediaries and their roles in the supply chain.
Included topics:
- Definitions of key terms
- Upstream and downstream activities
- Roles of intermediaries
- Overcoming discrepancies in distribution
Definition of place
�Place” or distribution decisions will focus on how products are made available to the target customers through marketing channels and marketing logistics.
�Place” or distribution decisions will focus on how products are made available to the target customers through investing channels and marketing logistics.
�Place” or distribution decisions will focus on how products are made available to the target supplier..
�Place” or distribution decisions will focus on how products are made available to the target investor through marketing channels and marketing logistics.
Upstream activities is the process of the supply of resources for the production of products.
True
False
Downstream activities is the process from the distribution of finished goods to the manufacturers’ resellers to the delivery of products to the end users.
True
False
Direct Marketing Channel is is a marketing channel containing one or more intermediary levels.
True
False
Wholesalers
Distribute products to end users
Distribute products to other intermediaries
Bring buyers and sellers together for a transaction
Represent either buyers or sellers on a permanent basis
Retailers
Represent either buyers or sellers on a permanent basis
Distribute products to end users
Distribute products to other intermediaries
Bring buyers and sellers together for a transaction
Brockers
Distribute products to end users
Bring buyers and sellers together for a transaction
Distribute products to other intermediaries
Represent either buyers or sellers on a permanent basis
Agents
Distribute products to other intermediaries
Distribute products to end users
Bring buyers and sellers together for a transaction
Represent either buyers or sellers on a permanent basi
Roles of intermediaries comprise of:
Contact efficiency and overcoming discrepancy
Contact efficiency,providing specialization and overcoming discrepancy
Providing specialization
In providing specialization, information is
Intermediaries communicate product benefits to customers through marketing communication materials.
Intermediaries move and store goods physically.
Intermediaries gather and distribute details about the market and the environment.
Intermediaries take up the risks of transactions from damages, stolen goods, or unsold product.
In providing specialization, promotion is
Intermediaries discuss on price and other terms in distribution channel transaction.
Intermediaries gather and distribute details about the market and the environment.
Intermediaries fund the transactions by giving credits or allowing credit card purchase.
Intermediaries communicate product benefits to customers through marketing communication materials.
In providing specialization, negotiation is
Intermediaries discuss on price and other terms in distribution channel transaction.
Intermediaries fund the transactions by giving credits or allowing credit card purchas
Intermediaries move and store goods physically.
Intermediaries gather and distribute details about the market and the environment.
In providing specialization, physical distribution is
Intermediaries fund the transactions by giving credits or allowing credit card purchase.
Intermediaries move and store goods physically.
Intermediaries take up the risks of transactions from damages, stolen goods, or unsold product
Intermediaries fund the transactions by giving credits or allowing credit card purchase.
In providing specialization, risk taking is
Intermediaries fund the transactions by giving credits or allowing credit card purchase.
Intermediaries move and store goods physically
Intermediaries take up the risks of transactions from damages, stolen goods, or unsold product.
Intermediaries communicate product benefits to customers through marketing communication materials
In providing specialization, financing distribution is
Ntermediaries take up the risks of transactions from damages, stolen goods, or unsold product.
Intermediaries fund the transactions by giving credits or allowing credit card purchase.
Intermediaries move and store goods physically
Intermediaries communicate product benefits to customers through marketing communication materials
In overcoming discrepancies, quantity discrepancies is
refers to the differences between the economical amount of production by manufacturers and the amount end users want to buy
Means a lack of items needed to receive full satisfaction from a product
is created when a product is produced and a consumer is not ready to purchase it at the time of production
Markets of a product may be scattered across the globe. As a result, the spatial discrepancy exists from the difference between the location of the producer and the location of widely scattered markets
In overcoming discrepancies, assortment discepancies is
Markets of a product may be scattered
A lack of items needed to receive full satisfaction from a product
created when a product is produced and a consumer is not ready to purchase it at the time of production
The differences between the economical amount of production by manufacturers and the amount end users want to buy
In overcoming discrepancies, spatial discepancies is
the difference between the location of the producer and the location of widely scattered markets
Created when a product is produced and a consumer is not ready to purchase it at the time of production
A lack of items needed to receive full satisfaction from a product
Differences between the economical amount of production by manufacturers and the amount end users want to buy
In overcoming discrepancies, temporal discepancies is
Markets of a product may be scattered across the globe. As a result, the spatial discrepancy exists from the difference between the location of the producer and the location of widely scattered markets
Created when a product is produced and a consumer is not ready to purchase it at the time of production
Means a lack of items needed to receive full satisfaction from a product
Differences between the economical amount of production by manufacturers and the amount end users want to buy
Contact efficiency refer to marketing channels reduce the number of transactions needed to pass products from manufacturers to consumers
True
False
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