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Crisis Management

What is a current crisis that Coca-Cola is facing with?

False Advertising

Obesity

Employees on strike

Businesses being shut down by the government

Crises are...

Mandatory

Optional

Inevitable

Positive

Creativity in crisis communication can be beneficial by creating new ways to get rid of a future crisis.

True

False

Coca-Cola’s mission statement is “To gain customers by sharing the best, refreshing drinks all around the world."

True

False

A major crisis in America during the 2008 recession, totaled about how much in household wealth lost?

$16.2 trillion

$19.6 trillion

$19.2 trilliom

$19 trillion

Select the following option(s), which are benefits of having a successful crisis management team

The image of the company is less likely to be tarnished

The business is capable of having a prompt response

Customers will not come back if you are able to quickly and efficiently resolve a crisis

Customers want to know how the crisis will affect them

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