AudienceLens

The FIRST task completed in preparing to create your brand story was the creation of your audience personas.

Persona creation included ALL of the following (check all that apply):

An SEO keyword analysis was performed and included ALL of the following:

Personal, emotion-invoking words, words designed to trigger a connection to the audience WHYs, were deliberately used throughout the brand messaging.

Your core brand story does NOT include the brand-centric words “we”, “our”, “us”.

Your core brand story consistently makes use of ALL 3 pillars of visual storytelling: infographics, video, and pictures.

Your core brand story includes clear calls-to-action throughout the messaging across digital and print assets.

Producing fresh customer stories and testimonials is a priority in the maturation of your brand story because they are produced at least quarterly.

There is consistency in the look, feel, and story that your audience experiences across brand assets from website to decks and beyond...even assets used by your team members not in sales and marketing.

If surveyed independently and asked to answer what the company does, most of your team of employees would have the same answer.