AudienceLens

The FIRST task completed in preparing to create your brand story was the creation of your audience personas.

Yes

Persona creation included ALL of the following (check all that apply):

Identification of a realistic sample of customer buyers including multiple roles within a customer organization

Live interviews (in person or by phone) with all of your identified persona types

Interview questions designed to draw out answers centered... First, on their priorities; Second, on BOTH their professional and PERSONAL motivation behind those priorities (WHYs); Third, on how they PERSONALLY buy things within the context of their job (not just the official procurement process, but how they go about directing and/or influencing a purchase decision as part of that); Fourth, on why they chose your team to help them; Fifth, on why they value your help now and in the future

None apply

An SEO keyword analysis was performed and included ALL of the following:

Performed by an independent best practice SEO specialist

Keywords were analyzed, prioritized and integrated into the audience personas

Prioritized keywords are included the core messaging.

None apply

Personal, emotion-invoking words, words designed to trigger a connection to the audience WHYs, were deliberately used throughout the brand messaging.

Yes

Your core brand story does NOT include the brand-centric words “we”, “our”, “us”.

It does NOT

It does

Your core brand story consistently makes use of ALL 3 pillars of visual storytelling: infographics, video, and pictures.

Yes

Your core brand story includes clear calls-to-action throughout the messaging across digital and print assets.

Yes

Producing fresh customer stories and testimonials is a priority in the maturation of your brand story because they are produced at least quarterly.

Yes

There is consistency in the look, feel, and story that your audience experiences across brand assets from website to decks and beyond...even assets used by your team members not in sales and marketing.

Yes

If surveyed independently and asked to answer what the company does, most of your team of employees would have the same answer.

Yes

AudienceLens

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