Quarterly Quiz Q2 2018 - T1 Eastern Europe
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Please select when you started at Criteo
Where do we serve banners for app campaigns?
App inventory
Mobile web inventory
App and mobile web inventory
Desktop inventory
Which metric do we look at to qualify clients for App Retargeting?
Daily Active Users (DAU). And we expect the app to have at least 10,000 a day per Operating System to be significant.
Monthly Active Users (MAU). And we expect the app to have at least 300,000 a month per Operating System to be significant
Monthly Visitors. And we expect the app to have at least 600,000 a month to be significant
Downloads. And we expect at least 100,000 downloads per Operating System
Which of the following are the best/most natural fit for Criteo App Retargeting campaigns? (Multiple correct answers)
Companies that sell a service, such as Uber
Ecommerce companies that have apps selling products
OTA’s that have apps, like Booking.com or Kayak
All of them would be a natural fit
Which of the following is NOT the preferred integration method for app retargeting?
App Events SDK
App Events API
Mobile Measurement Partners
There is no preferred integration method
What is the key metric to track performance in App Retargeting campaigns?
COS or CPO, whatever the client’s web KPI metric is
Cost per app install
New app customer rate
Landing Rate
Which of the following is correct about how performance of app campaigns compare to web? (Multiple correct answers)
Conversion rate of app campaigns is higher
Conversion rate of app campaigns is lower
User reach of app campaigns is higher
User reach of app campaigns is lower
Should my App Retargeting campaign spend more or less than my web retargeting campaign?
Depends on the advertiser – some clients have apps that receive more traffic than their websites, in which case the app should see higher spend
Web campaigns will always see higher spend
Depends on the vertical – higher spend in app for travel, lower for retail
App install campaigns should see higher spend than web retargeting, but that is not the case for app retargeting campaigns
Which parameters are recommended when launching App Retargeting? (Multiple correct answers)
Hashed email collection for Cross Device
App deeplinking event for Facebook DPA
Universal Links for redirection on iOS
No specific parameter is recommended
Upon clicking on an app retargeting banner, a user who no longer has the app will be ….
�. Redirected to the app store to install the advertiser’s app
� redirected to the advertiser’s mobile site
� redirected to a blank page in the mobile web browser
� redirected to an error page in the app they are currently browsing
Your client uses an MMP, but they don’t want to launch Criteo App Retargeting because the integration is too complex and time-intensive. What should you do?
Check with TS to see if their set-up is compatible with the App Lite Integration
Tell the client to integrate App Retargeting via the Criteo SDK instead
Launch App Retargeting with a static campaign instead of dynamic
Tell the client to focus on mobile web users
Which of the following is NOT true about the App Lite integration?
During the integration process, TS can check the if the client’s event structure in the MMP is compatible with the Lite Integration
The client passes us a reduced number of events and does not need to release an update to their app in order to launch App Retargeting with the Lite Integration
It is not possible to run dynamic banners on clients with the Lite Integration
It is not possible to launch an App Install campaign on clients with the Lite Integration
Which of the below can be used for CAM campaigns to target users incremental to retargeting campaigns? (Multiple correct answers)
Context 0
Location
CPC
Days since last visit
Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)
Using the same budget for CAM and CDR is recommended as it would not impact performance
Using the same budget for CAM and CDR is recommended as they are a part of the same campaign
Using the same budget will hurt all campaigns sharing that same budget
CAM has its own marketing objectives, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting
What are the current eligibility criteria for CAM campaigns? (Multiple correct answers)
All advertisers using OneTag are eligible
Advertisers must be able to upload CRM files with hashed or plain email addresses or Device IDs via the onboarding platform
Audiences must contain at least 100 emails to uphold privacy standards
Emails need to be hashed as the platform cannot support plain emails
What is important to do as a first step when you pitch CAM to your client?
Understand what budget your client currently dedicates to re-engagement
Provide use cases that outline how CAM works and what we can achieve for your client
Understand your client’s business priorities and re-engagement strategy
Present the different use cases that we have identified for CAM to discuss the best fit for your client
Your client wants to target premium loyalty program members with exclusive offers based on their last purchase date. What audience segmentations make the most sense?
Loyalty program members
Customer value (i.e. Top buyers)
Premium in-store shoppers
Loyal customers who never purchased online
As a general guideline, what kind of KPI should be followed for short-term CAM campaigns (e.g. Seasonal campaigns that are on for less than a month)?
Budget or traffic KPIs are the most appropriate
Performance-based KPIs are the most appropriate
Ideally a CPO target but it needs to be higher than for the retargeting campaign
Ideally a CPO target but it needs to be lower than for the retargeting campaign
Your client’s marketing objective is to engage with one-time buyers and get them to purchase again. The campaign will run for 2 months. What KPI would you suggest to follow in this case?
Clicks
CR
Sales
CPO / COS
Your client, a sports fashion retailer, wants to re-engage lapsed customers and drive additional sales by targeting customers who have not bought in the past 6 months. You have uncapped budget and a CPO target x4 vs LF (set up of the LF campaign as below). What setup makes most sense for the CAM campaign?
|
Campaign / attribution scenario |
Context |
Days since last visit (advancedCapp.) | Pushback audience |
| Lower funnel last click | HP/V/B | p=60 d/lv (<60 days) | No |
Use the exact same set up as for the LF campaign
Use the same set up as for the LF campaign but only target Prospects
Switch to upper funnel & first click and target Prospects/HP/V/B. P=60d+
Switch to upper funnel & first click and target Prospects/HP/V/B. P=60d+ and pushback the audience on lower funnel
Is a full funnel set-up for CAM campaigns recommended?
No, as the engine would focus displays on upper funnel users which is not aligned with the objective of CAM campaigns
No, as the engine would focus displays on lower funnel users which can lead to cannibalization on LF campaigns and budgets
No, as the engine would mostly target lower funnel users and new prospects but miss out mid funnel users
Yes, a full funnel set up is recommended for CAM because it allows you to target as many users as possible and generate good performance on the campaign
What are the setup recommendations for CAM re-engagement campaigns? (Multiple correct answers)
Position CAM campaigns in the mid and upper funnel to maximize volume for both Criteo and the client
Segment lower funnel to improve global campaign performance
Push back the CRM audience to the lower funnel because the overlap is a concern
Define an advanced capping value consistent with the campaign objective (days since last visit)
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