Quarterly Quiz Q1 2018 - Turkey T1
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Please select your Team:
Please select when you started at Criteo:
Which groups should the ideal CCA campaign target? (Multiple correct answers)
Users who have never been to the client's website
Lapsed visitors who have not been to the client's website in 60+ days and who have never purchased
Lapsed buyers who have not purchased in the last 30 days
Lapsed visitors who have not been to the client's website in 100 days
Your client is concerned that Criteo captures and shares individual user data such as personal identifiable information. How could you respond? (multiple correct answers)
Criteo does not capture or share any personal, sensitive information
Criteo captures anonymously aggregated data from advertisers & publishers.
Criteo only collects information regarding which product categories a website visitor views
Criteo only shares personal, sensitive data with the client’s permission
What criteria does Criteo use to compute similarity scores to determine a client’s best prospects? (multiple correct answers)
User engagement at vertical granularity
User demographic data at regional granularity
User product interest at product category granularity
User publisher browsing at URL granularity
What type of creatives are recommended for CCA campaigns? (Multiple correct answers)
Static branding banners
Dynamic banners
Coupons can be used for CCA campaigns
Coupons cannot be used for CCA campaigns
Can a client have more than one CCA campaign running in parallel (at the same time)?
No, CCA campaigns are limited to one campaign per account
Yes, there is no limitation for CCA campaigns per client
Yes, clients can have up to 2 CCA campaigns in parallel
Yes, clients can have up to 5 CCA campaigns in parallel
How granularly can a CCA campaign target within a product category?
CCA campaigns can target an audience based on a specific product ID e.g. Like a specific type of Nike running shoes
CCA campaigns can target an audience based on specific product IDs but only in retail product categories
CCA campaigns can target an audience based on specific product IDs but only in fashion product categories
CCA campaigns can only target audiences based on the google taxonomy category ID, e.g. sunglasses
Which of the following is TRUE about attribution and CCA campaigns? (Multiple correct answers)
For acquisition last click is not the best because most of the users brought by acquisition campaigns click in another channel before buying
Clients looking at last click attribution values might see lower performance
If in one day a user first clicks on a CCA ad and then on a display retargeting ad and makes a purchase in that session, this sale will be attributed to the CCA campaign in Management Center
Clients looking at first click attribution values might see lower performance
What data period does the scoring engine leverage to score users for the context 0 audience?
5 days
1 month
3 months
1 year
How does the Criteo Engine score shoppers for Criteo Customer Acquisition? (Multiple correct answers)
It looks at shoppers’ historic patterns, product preferences and events
It computes unique scores for each shopper against our client’s model customer
It computes unique scores for each shopper against 3rd party data segments
It matches each shopper’s color preferences with our client’s model customer
Which of the following ad formats are available to CCA campaigns? (Multiple correct answers)
Mobile Web & App
Video
Facebook & Instagram
Desktop
Why do we need to deploy Safari Browser Support?
Some browsers are defaulted to block all cookies which hinders Criteo’s ability to tag users
We need to deploy SBS to be fully compliant with GDPR
SBS allows privacy decisions to be in the hand of consumers not intermediaries
SBS is required to increase our reach in app
What are the client benefits of enabling SBS? (Multiple correct answers)
Advertisers can increase their overall campaign reach
No impact on the user experience of the client’s website other than an in-browser message
Advertisers can change the look and feel of the notification to better engage their Safari users
Clients will see 60% greater efficiency in identifying and tracking Safari users with the latest upgrade
How do clients enable Safari Browser Support? (Multiple correct answers)
The client must enable SBS in Management Center
The client must install Criteo OneTag
The client must re-sign contractual documents to enable SBS.
TS must activate SBS via TOP
Which of the following are characteristics of our SBS notifications? (Multiple correct answers)
The notifications appear as headers only
The notifications can appear as headers or footers on the website
The default language is English if the language of the browser is not available
The notifications are the same for every Safari browser version
How many notifications do we display to a new Safari user?
One notification to give the user the option to opt-out
One notification to inform the user of our cookie placement
Two notifications: one to inform the clients of our cookie placement and one to thank them for enabling our cross-site tracking & reminding them they can opt-out.
Three headers: one notification to inform the clients of our cookie placement, one to thank them for enabling our cookies, and one to give them an opt-out option
Who sees an SBS notification on Safari? (Multiple correct answers)
Users who haven’t seen the headers in safari versions 11.0 and beyond
Users who saw the headers in previous versions of safari 11.0, but have since reset their first-party cookies
Users who visit a new website on Safari for the first time
Users who visit a website on Safari, regardless if they’ve seen the notification before.
How do users give their consent for use of Criteo’s cross-site tracking technology in Safari?
Users must change their device settings
Users must click on a link in the in-browser message to adjust their settings to give consent.
Users must click or tap on any link on the client’s web page to give consent.
Users do not have to give their consent as consent is assumed when they are shown the in-browser notification.
How is our new IDFS solution for iOS 11.2 different than the previous solution?
The new solution leverages HSTS protocol to assign and read user IDs.
The new solution leverages a new patent-pending technology to retarget users.
The new solution displays an in-browser message and requests consent for use of Criteo’s cross-site tracking technology.
The new solution displays an in-browser message to thank the user for enabling Criteo services.
Which clients are eligible to deploy SBS?
All clients are eligible to use the new solution.
Clients who have not previously enabled Safari Browser Support.
Clients who use Safari Browser Support to drop cookies on their own domain (formerly known as Traktor)
Clients who use Safari Browser Support to drop Criteo.com cookies (formerly known as EBS).
How does the new IDFS solution comply with privacy regulations? (Multiple correct answers)
Criteo collects valid “non-ambiguous” consent as defined by the GDPR.
Criteo’s solution is privacy by design
Criteo’s opt-out mechanism ensures that tracking users is technically impossible until a user continues with their browsing experience
Users cannot opt-out of our cross-site tracking technology in IOS11.2.
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