CRM QUIZ
CRM Knowledge Check
Test your understanding of our CRM strategies and segmentation concepts with this engaging quiz. Dive deep into client categories, spending behaviors, and effective transition methods from interest to purchase.
- 6 Questions
- Multiple Choice Format
- Immediate Feedback
What is the new client book "Selected Active Aspirers"?
Spend of between €500 - €1000(in 18 months) and high frequency of spend
Spend of between €500 - €1000(in 12 months) and high frequency of spend
Spend of between €1000 - €2000(in 12 months) and high frequency of spend
Spend of between €1000 - €2000(in 18 months) and high frequency of spend
What is the new client book "Selected Inactive Client"?
Spend of between €1000 or above and/or made 2 or more transactions (within 12-24 months)
Spend of between €2000 or above and/or made 4 or more transactions (within 12-24 months)
Spend of between €3000 or above and/or made 4 or more transactions (within 12-24 months)
Spend of between €4000 or above and/or made 3 or more transactions (within 12-24 months)
What do "Repeat spend with the brand" include?
The full YTD spend from the second transaction of new clients
The full YTD spend of existing clients
The full YTD spend from the first transaction of new clients
The full YTD spend of reactivated clients
How is our segmentation changing?
We are moving from 1 yr rolling spend to 2yrs rolling spend
We are moving from 2 yrs rolling spend to 3 yrs rolling spend
We are moving from 3 yrs rolling spend to 2 yrs rolling spend
We are moving from 2 yrs rolling spend to 1 yr rolling spend
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