Something you cannot control, you either have it or you do not.
It is something that others do for you.
Doesn't have to do with how we act
A social process with many aspects
The three laws of personal branding are:
Transparency, visibility, authenticity
Compettiveness, visibility, strength
Competence, authenticity, opportunity
There are no laws of personal branding
When creating your brand
you must never check what other people are doing
you should do exactly what other people are doing
you should build a vision plan
you should just go with the flow
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