SFMC Practice Test 3
SFMC Email Marketing Quiz
Test your knowledge of Salesforce Marketing Cloud (SFMC) and see how well you understand email marketing concepts. This quiz consists of 25 questions tailored to assess your expertise in various aspects of SFMC including automation, tracking, and personalization.
Key Features:
- Multiple-choice and checkbox questions
- Focus on practical applications
- Designed for marketers at all levels
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?
Append
Add and Update
Overwrite
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
A call to action can be text or an image based button
Text buttons receive more clicks than graphics
A call to action below the fold performs best
A call to action should be direct and action-oriented
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed. What is the first action that should be taken to make the edits?
Cancel send using email.
Withdraw email approval.
Unshare the email.
A marketer sent an email to a group of subscribers with an invalid link. What step could the marketer take to correct the link after the email has been sent?
Change the link in Job Links under Tracking
Resend the email with the correct link
Update the link using AMPscript
Change the URL Expiration in Email Administration
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends. Which content block should the team use to capture this information directly from the inbox for some subscribers?
Interactive Email Form block
Smart capture block
Einstein content block
Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)
Stored Content Boxes
Physical Mailing Address
Track Email Opens
Link Tooltip
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence. Which standard tool best does this?
Einstein Email Recommendations
Einstein Copy Insights
Einstein Messaging Insights
What information and data about the performance of an individual send can be exported from the tracking details?
Performance data on the Overview Tab
Images showing how the email rendered on different devices
Number of clicks from mobile devices
Subscribers who click on a specific link
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
An automation that contains several recurring emails and decisioning points
An automation that Imports subscriber data regularly and updates key data extensions
An automation that deletes old data extensions, emails, and reports
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
File Drop Starting Source > SQL Query Activity > File Transfer Activity
Schedule Starting Source > SQL Query Activity > File Transfer Activity
File Drop Starting Source > Data Extract Activity > File Transfer Activity
Schedule Starting Source > Data Extract Activity > File Transfer Activity
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?
Preferences, Value, Operator, Lists
Customers, Value, Operator, Content
Attribute, Value, Operator, Content
Lists, Value, Operator, Images
A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?
Content detective
Email Validation
Link detective
Send Preview
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used for import to a data extension?
Specify character encoding in import file
Configure Field-Level Encryption in import file
Manage Files in File Transfer
The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends. Which tool should supply insights into the tone of subject lines?
Einstein Messaging Insights
Einstein Recommendations
Einstein Copy Insights
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
Link Tooltip
Link Help Text
Link Tracking Alias
Link Conversion Tracking
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?
Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
Set Data Retention in the Properties of the data extension to delete records older than 30 days
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list. Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?
Domain Exclusion List
Suppression List
Exclusion Script
Exclusion List
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
Drag and Drop Segmentation
Data Extract Activity
Audience Builder
Profile Attributes
What does the validate tool check for? (Check all that apply)
Correct syntax for attributes
Invalid email address
That each content area specified in the dynamic content rule exists
A physical mailing address
The presence of an unsubscribe link
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?
Use the Update Contact
Utilize exit criteria for the journey
Ensure the Contact entry mode is No re-entry
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable. Why would the marketer be unable to configure a holdback audience?
Holdback audiences are only available for A/B Tests
Holdback audience cannot be used for subject lines tests
The Journey is a one-time scheduled send
The journey is scheduled to repeat
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative. Which functionalities accomplish the requested configuration?
Delivery Profile and AMPscript Lookup
Send Classification and Subscriber Attributes
Sender Profile and AMPscript Lookup
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses. At a minimum, which activities should be configured in Automation Studio to meet their requirements?
SQL Query, Data Extract, File Transfer
SQL Query, Filter, Data Extract
Filter, Data Extract, File Transfer
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. Which first step should the customer take to ensure the new fields are available to segment on?
Create a new data extension with the new fields.
Edit the fields in the synchronized data source.
Create a data filter that includes the new fields.
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results. How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
Use nested tags to create hierarchies.
Make the Customer Key more descriptive
Leverage Einstein for content tagging.
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