SFMC Exam Practice 1

Create an engaging and colorful illustration representing Salesforce Marketing Cloud, featuring elements like email icons, cloud symbols, and data analytics visuals.

SFMC Exam Practice Quiz

Prepare for your Salesforce Marketing Cloud (SFMC) certification with this comprehensive quiz designed to test your knowledge and skills. Gain insights into email marketing, data management, and compliance with the CAN-SPAM Act.

With 11 carefully crafted questions, this quiz will help you:

Assess your understanding of SFMC functionalities
Prepare for certification exams
Enhance your marketing automation skills

11 Questions3 MinutesCreated by TestingTiger57

Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

Send Classification

Send Definition

Delivery Profile

Sender Profile

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails.Which process could the bank use? Choose 2 answers

Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

Use Query Activities

Use Drag and Drop Segmentation to create data filters

Use Drag and Drop Segmentation to create data filters, and the use Filter activities

A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:OrderNumber: a unique alphanumeric order numbercustomerID: a numeric customer identification numberOrderDate: the system date and time for the orderInstructions: an optional alphanumeric string that contains customer delivery notesWhich statement accurately reflects the configuration of the Orders Data Extension?

The OrderNumber field will be a Number data type field

All fields in the data extension are nullable

CustomerID will be used as the Primary Key

OrderNumber will be used as the Primary Key

How is Primary Key used?

Primary Key is used when defining a Send Relationship

Primary Key is the unique value to identify a subscriber

Primary Key identifies a row or a field in a data extension as unique

Key prevents data from being overwritten in a data extension

What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? Choose 2 answers

The subscriber is deleted completely from the sending account

The subscriber is unsubscribed from the List used for the send

The subscriber is added to the enterprise global unsubscribe list

The subscriber is unsubscribed from the publication list applied to the send

If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status

Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition

Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions

Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

A marketer sends an email to a sendable data extension. The data extension has a send relationship that matches Customer_ID on the data extension to subscriber Key in All Subscribers. What is a true statement regarding the email send behavior?

The email will be sent to the Subscriber Key in All Subscribers

The email will be sent to the email address stored on the Data Extension

The email will be sent to the field marked as the Primary Key

The email will be sent to the email address stored in All Subscribers

SFMC Exam Practice 1

SFMC Exam Practice Quiz

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