SFMC Exam Practice 1
SFMC Exam Practice Quiz
Prepare for your Salesforce Marketing Cloud (SFMC) certification with this comprehensive quiz designed to test your knowledge and skills. Gain insights into email marketing, data management, and compliance with the CAN-SPAM Act.
With 11 carefully crafted questions, this quiz will help you:
- Assess your understanding of SFMC fun
ctionalities - Prepare for certification exams
- Enhance your marketing automation skills
Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
Send Classification
Send Definition
Delivery Profile
Sender Profile
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails.Which process could the bank use? Choose 2 answers
Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
Use Query Activities
Use Drag and Drop Segmentation to create data filters
Use Drag and Drop Segmentation to create data filters, and the use Filter activities
A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:OrderNumber: a unique alphanumeric order numbercustomerID: a numeric customer identification numberOrderDate: the system date and time for the orderInstructions: an optional alphanumeric string that contains customer delivery notesWhich statement accurately reflects the configuration of the Orders Data Extension?
The OrderNumber field will be a Number data type field
All fields in the data extension are nullable
CustomerID will be used as the Primary Key
OrderNumber will be used as the Primary Key
How is Primary Key used?
Primary Key is used when defining a Send Relationship
Primary Key is the unique value to identify a subscriber
Primary Key identifies a row or a field in a data extension as unique
Key prevents data from being overwritten in a data extension
What can be used to join two data extensions to segment via Drag and Drop Segmentation?
Subscriber Key
Subscriber ID
Data Relationship
Send Relationship
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? Choose 2 answers
The subscriber is deleted completely from the sending account
The subscriber is unsubscribed from the List used for the send
The subscriber is added to the enterprise global unsubscribe list
The subscriber is unsubscribed from the publication list applied to the send
If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
A marketer sends an email to a sendable data extension. The data extension has a send relationship that matches Customer_ID on the data extension to subscriber Key in All Subscribers. What is a true statement regarding the email send behavior?
The email will be sent to the Subscriber Key in All Subscribers
The email will be sent to the email address stored on the Data Extension
The email will be sent to the field marked as the Primary Key
The email will be sent to the email address stored in All Subscribers
What is required on an email message by the United States CAN-SPAM Act? Choose 2 answers
Physical Mailing Address
A way to Unsubscribe
A link to the sender's website
Any Mailing Address
What must be configured in a Marketing Cloud account to automate imports?
Encrypted FTP
Data Loader
Enhanced FTP
File Transfer
Which data model should be used to create a Group?
Data Filters
Data Extensions
Lists
Active Audiences
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