Fundamentals Of Fashion Marketing
Fundamentals of Fashion Marketing Quiz
Test your knowledge on the essential concepts of fashion marketing with our comprehensive quiz! Whether you're a student or a professional in the field, this quiz will challenge your understanding of key marketing strategies, analysis tools, and consumer behavior.
- 20 insightful questions
- Multiple choice, text, and checkbox formats
- Score and track your progress
What are the Environmental Dimensions In Marketing?
Pestel & Swot
Macro & Micro
Competition & Market
New Product & Price
What is being analyzed through the PESTEL Analysis?
Strengths of the company
Investment portfolio of the organization
Macro Factors that affects the business
The product life cycle
Choose the psychographic Segmentation elements
Age & Gender
Occupation & Marital Status
Income & Education
Attitudes & Behavior
What are the 3 Dimensions of TARGETING
Profitability, Size & Accessibility
Accessibility, Value & Behavior
Market Range, Performance & Profitability
Market, Innovation & Product Development
How can an Organization POSITION their products?
Through behavior & Attitudes of the Customer
Through Functional & Monumental Factors
Through Engaging & Interacting with the market
Through Symbolic & Functional Positioning
What is this type of mapping?
Competition Chart Mapping
Brand Perceptual Mappinng
Brand equity mapping
Porters 5 force mapping
What is this map?
Market Cycle
Product Life Cycle
Research & Development Cycle
Pricing Cycle
What are the Distribution Methods?
Focused & Broad Distribution
Direct & Indirect Distribution
Local & Global Distribution
New Segment & Penetration Distribution
Why do Companies use Promotions?
To increase stakeholder power
To increase investment portfolio
To increase product lifetime
To increase brand awareness
All of the above
What is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception.
Personal Selling
Personal Branding
Public Relations
Sales Promotions
All of the above
What are the benefits of Digital Media Marketing?
Increase Global presence
Strong engagement with the Audience
Cost Effective in comparison to Traditional Media
Effective & easy methods to evaluate progress
All of the above
What is the method of using unconventional methods in order to boost sales or attract interest in a brand or business.
Sponsorship
Franchise
Guerilla Marketing
Direct Marketing
What can be analyzed through porters five forces?
The new market Share
Level of Competitive strength
Supplier value
Threat of New product innovation
For a new Apparel company in Sri Lanka what is the true statement
Threat of new entrants are high
Threat of substitutes are low
Bargaining power of the customer is low
Industry Rivalry is High
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