A reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong
Claim
A clear and specific argument that defines your goals, direction, and scope, and is supported by evidence, quotations, argumentation, expert opinion, statistics, and telling details
Evidence
Data which supports the claim
Warrants
Common sense rules that people accept as generally true, laws, scientific principles, studies, or thoughtfully argued definitions.
Backing
Support for the warrants, can be thought as additional logic or reasoning that may be necessary to support the warrant
Counter Claim
A claim made to rebut a previous claim.
Rebuttal
A refutation or contradiction
Appeal
Earnest or urgent request
Association
A formal organization of people or groups of people
Bandwagon
A popular trend that attracts growing support
Ethos
The ethical appeal, means to convince an audience of the author’s credibility or character.
Pathos
The emotional appeal, means to persuade an audience by appealing to their emotions.
Logos
The appeal to logic, means to convince an audience by use of logic or reason.
Propaganda
Information that is spread to promote some cause
Testimonial
Praise of a person or thing as worthy or desirable
Bias
A partiality preventing objective consideration of an issue
