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Quizzes > Business & Finance > Marketing & Management

Can You Identify These Iconic Brand Logos?

Think you can guess the bank logo or match logos and answers in quiz? Dive in now!

Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art illustration for brand knowledge quiz with logos on a golden yellow background

This logos quiz helps you match iconic brands with their logos, from tech and food to bank symbols. Play at your own pace, sharpen your visual recall, and spot tiny design tweaks you may miss in ads. If you want a quick warm‑up, start with this logo round.

Which brand is represented by a bitten apple as its logo?
Dropbox
Apple
Android
Sony
The bitten apple logo was designed by Rob Janoff in 1977 for Apple Inc. The bite was added so the apple wouldn't be mistaken for a cherry or another round fruit. It symbolizes knowledge and innovation, becoming one of the most recognizable corporate symbols worldwide.
Which brand uses a swoosh in its logo?
Reebok
Adidas
Puma
Nike
The Nike 'Swoosh' was created in 1971 by graphic design student Carolyn Davidson. It represents the wing of the Greek goddess Nike, symbolizing speed and movement. It has become one of the most famous logos in sportswear history.
Which fast food chain is represented by golden arches?
Burger King
Wendy's
McDonald's
KFC
McDonald's introduced the golden arches in 1961 as part of its restaurant design and branding. The stylized 'M' has become synonymous with fast food worldwide. It was formally adopted as the company's logo in the late 1960s.
Which coffee brand features a twin-tailed siren in its logo?
Starbucks
Costa Coffee
Dunkin'
Tim Hortons
Starbucks' logo features a twin-tailed siren inspired by a 16th-century Norse woodcut. It was first used in 1971 and has evolved from a detailed mermaid to a simplified green emblem. The siren reflects the brand's roots in Seattle's maritime history.
Which soft drink logo features a circle with red, white, and blue waves?
7Up
Dr Pepper
Pepsi
Coca-Cola
Pepsi's circle logo, known as the 'Pepsi Globe,' has evolved over the decades and features red, white, and blue waves. The current design dates from 2008 and emphasizes a dynamic, modern look. It is one of the most recognized beverage logos worldwide.
Which tech company's logo is made of four colored squares?
IBM
Microsoft
Intel
Google
Microsoft introduced the four-colored square logo in 2012 to represent its Windows operating system and diverse product lines. Each colored square stands for one pillar: Windows, Office, Xbox, and Bing. The simple, modern design replaced the previous monochrome logos.
Which social media platform uses a bird silhouette as its logo?
Facebook
Twitter
Instagram
Snapchat
Twitter's bird logo, known as 'Larry the Bird,' was introduced in 2012 and symbolizes freedom, hope, and limitless possibility. The simple, upward-facing silhouette has become a universal icon for tweeting. It replaced earlier, more detailed bird designs.
Which retail brand's logo is a red target symbol?
Rolex
Target
Peace
Lego
Target's bullseye logo was adopted in 1962 and features a red circle within a red ring. It reflects the brand name and conveys precision in retail. The minimalist design has remained consistent, making it instantly recognizable.
Which car brand features a three-pointed star within a circle?
Mercedes-Benz
Lexus
Audi
BMW
The Mercedes-Benz three-pointed star was first used in 1926, representing the brand's dominance on land, sea, and air. It was derived from a company founder's postcard of a star marking his home. The emblem has become synonymous with luxury and engineering excellence.
Which streaming service uses a single red 'N' on a black background as its logo?
Disney+
Netflix
Amazon Prime
Hulu
Netflix introduced the stylized 'N' logo in 2014 to represent one ribbon of film folded into the letter. The red-on-black design conveys modernity and simplicity, aligning with the platform's original content strategy. It has become a cultural icon for streaming.
Which luxury fashion brand uses two interlocking 'G's in its logo?
Chanel
Versace
Louis Vuitton
Gucci
Gucci's interlocking double 'G' logo was inspired by founder Guccio Gucci's initials and was introduced in the 1960s. The mirrored design conveys luxury, tradition, and high fashion. It has become a timeless emblem in the luxury goods market.
Which tobacco brand features a dromedary camel in its logo?
Winston
Marlboro
Camel
Pall Mall
Camel cigarettes, introduced in 1913 by R.J. Reynolds, adopted the camel image to evoke exotic adventure. The logo features a dromedary camel on desert dunes, becoming one of the most identifiable tobacco brand symbols. It ties into the product's name and marketing theme.
Which bank's logo features a stylized orange lion?
HSBC
ING
UBS
Citibank
ING Group, a Dutch multinational bank founded in 1991, uses an orange lion in its logo to reflect strength and the Dutch royal House of Orange. The lion has been part of ING's identity since its early days and underscores Dutch heritage.
Which online retailer uses a smile-shaped arrow from 'A' to 'Z' in its logo?
Walmart
Amazon
eBay
Alibaba
Amazon's logo features a curved arrow pointing from 'A' to 'Z', symbolizing that the retailer sells everything from A to Z. The arrow also forms a smile to represent customer satisfaction. It was created in 2000 by Turner Duckworth.
Which automobile manufacturer's logo depicts a bowtie shape?
Chevrolet
Ford
Cadillac
GMC
Chevrolet introduced its 'Bowtie' emblem in 1913, though the exact inspiration remains debated. It has since become synonymous with the brand's identity in the US and globally. The simple, symmetrical design has endured for over a century.
Which cosmetics brand's logo is a stylized 'YSL' monogram?
Estée Lauder
Lancôme
Yves Saint Laurent
Clinique
Yves Saint Laurent's intertwined 'YSL' monogram was designed by Cassandre in 1961. It elegantly represents the initials of the French fashion house and has become an icon in luxury branding. The logo appears on everything from cosmetics to apparel.
Which audio equipment brand uses a red, stylized lowercase 'b' inside a circle as its logo?
Beats by Dre
Bose
Sony
Sennheiser
Beats by Dre was founded in 2006 and launched its iconic 'b' logo in 2008. The red circle with a lowercase 'b' resembles a stylized headphone earpiece. It quickly became synonymous with premium headphones and celebrity endorsements.
Which Japanese automaker's logo features three overlapping ovals?
Subaru
Mitsubishi
Honda
Toyota
Toyota's logo, introduced in 1989, consists of three overlapping ovals that symbolize the heart of the customer, the heart of the product, and the ever-expanding technological advancements. The design also forms a 'T' for Toyota. It emphasizes trust between the company and its buyers.
Which watchmaker's logo is a five-pointed crown?
Cartier
Rolex
Omega
Tag Heuer
Rolex adopted the five-pointed coronet logo in the 1920s to symbolize mastery, prestige, and success. The crown reflects the brand's reputation for luxury timepieces. It is one of the most recognized logos in horology.
Which car manufacturer's logo depicts four interlinked rings?
Audi
Volkswagen
Fiat
BMW
Audi's four rings logo dates back to 1932, symbolizing the merger of four German automobile manufacturers: Audi, DKW, Horch, and Wanderer. Each ring represents one of the original companies in the Auto Union. It underscores Audi's engineering heritage.
Which gaming console brand uses a green sphere with a white 'X' as its logo?
PlayStation
GameCube
Xbox
Wii
Microsoft introduced the Xbox logo in 2001 with a green sphere and a stylized white 'X' cutting through it. The design conveys the brand's technological innovation and gaming focus. The logo has evolved but maintained its core elements since launch.
Which web browser's logo features a fox encircling a globe?
Google Chrome
Opera
Microsoft Edge
Mozilla Firefox
Mozilla Firefox's logo, first introduced in 2002, shows a stylized red fox wrapped around a blue globe. The fox represents speed and agility, while the globe signifies the browser's global reach. The design has been refined but retains its iconic imagery.
Which alcoholic beverage brand uses a stag's head with a cross between its antlers?
Jack Daniel's
Jim Beam
Jägermeister
Johnnie Walker
Jägermeister's logo features the head of a stag with a glowing Christian cross between its antlers, referencing the legend of Saint Hubertus. Introduced in 1934, the emblem underscores tradition and heritage. It is instantly recognizable on its green bottle.
Which luxury fashion house features a Medusa head in its logo?
Fendi
Prada
Versace
Givenchy
Versace's Medusa head logo, designed by Gianni Versace in 1978, draws from Greek mythology and symbolizes allure and power. The emblem evokes the founder's classical inspirations and bold style. It remains a central icon of the brand's identity.
Which airline's logo features a stylized crane inside a red circle?
Lufthansa
Japan Airlines
British Airways
Air Canada
Japan Airlines' 'tsurumaru' logo depicts a stylized red-crowned crane within a circle and was first introduced in 1959. The crane, or 'tsuru,' is a symbol of long life and good fortune in Japan. The emblem reflects national identity and airline heritage.
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Study Outcomes

  1. Identify Iconic Brand Logos -

    Learn to recognize and name well-known global brand logos by matching each emblem to its corresponding company.

  2. Recall Subtle Visual Details -

    Sharpen memory by noticing variations in color, shape, and typography across similar logos, helping you distinguish one brand from another.

  3. Match Logos to Names Accurately -

    Develop the ability to pair logos and answers in quiz challenges with precision, ensuring you know which design belongs to which brand.

  4. Guess Bank Logos Confidently -

    Apply your visual recognition skills to identify bank logos, including lesser-known financial institutions, in our logos quiz+.

  5. Analyze Brand Symbolism -

    Break down key design elements to understand how brands use logos to convey identity and values.

  6. Enhance Visual Memory Retention -

    Improve your ability to quickly recall corporate emblems and retain them for future recognition and quizzes.

Cheat Sheet

  1. Gestalt Principles & Logo Recognition -

    Understanding Gestalt laws like proximity and closure helps you spot familiar logos faster by mentally filling in missing parts (Wertheimer, 1923). Mnemonic tip: "Good Gestalt Gathers Gestures" reminds you to group similar elements when identifying brand marks.

  2. Color Psychology & Brand Identity -

    Research from the University of Loyola shows up to 90% of snap judgments about brands are color-based, so linking hues to emotions (red for excitement, blue for trust) sharpens recall. Try the "ROY G. BIV to Brand" trick: map each logo color to the mnemonic spectrum to cue memory.

  3. Negative Space & Figure-Ground Perception -

    Studies in the Journal of Vision highlight how creative use of negative space (see FedEx's hidden arrow) makes logos more memorable by engaging figure-ground processing. Remember "Empty Shapes Speak" to prompt attention to cut-outs and hidden details.

  4. Shape Association & Memorability -

    Round logos (e.g., Starbucks) evoke community, while angular marks (e.g., Adidas) suggest dynamism (Journal of Consumer Research, 2018). Use the "Circle = Community, Square = Stability" rhyme to lock in shape-emotion links.

  5. Contextual Variation & Brand Consistency -

    Official brand guidelines (Interbrand 2020) insist on consistent resizing, color codes, and safe zones; practicing with different backgrounds boosts your logo-matching agility. Recall the "3×3 Rule": three sizes, three colors, three positions to test your recognition under varied contexts.

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