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Quizzes > Business & Finance

Slogan Quiz: Guess the Brand by Its Tagline

Quick, free tagline quiz to test your marketing recall. Instant results.

Editorial: Review CompletedCreated By: Rik RaesUpdated Aug 28, 2025
Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art illustration for slogan trivia quiz on sky blue background

This slogan quiz helps you match famous taglines to the right brand and sharpen your marketing memory. Play quick rounds, see where you slip, and learn the lines you miss. Want more? Try our advertising slogans quiz, explore the food slogans quiz, or switch it up with a brand logo quiz.

Which brand uses the slogan 'Just Do It'?
Puma
Reebok
Adidas
Nike
Nike introduced the slogan 'Just Do It' in 1988 to inspire athletes of all levels to push their limits and take action. The campaign, created by Wieden+Kennedy, became one of the most iconic and enduring in advertising history. It helped solidify Nike's position as a leading sportswear brand worldwide. .
Which fast-food chain is famous for the slogan 'I'm Lovin' It'?
McDonald's
Taco Bell
Burger King
Wendy's
McDonald's launched the 'I'm Lovin' It' campaign in 2003, targeting a younger audience with a catchy jingle and versatile global appeal. It became one of the company's longest-running and most recognizable slogans. The campaign helped rejuvenate customer perception and increase global sales. .
Which technology company coined the slogan 'Think Different'?
HP
IBM
Apple
Microsoft
Apple introduced 'Think Different' in 1997 as part of a campaign celebrating creative innovators and distinguishing the brand from competitors. The slogan marked a shift in Apple's marketing, positioning the company as a champion of creativity and innovation. It remains a landmark in advertising history and is closely associated with Apple's resurgence. .
Which sandwich chain uses the slogan 'Eat Fresh'?
KFC
Pizza Hut
Subway
Taco Bell
Subway adopted the 'Eat Fresh' slogan in the 1990s to emphasize its focus on fresh ingredients and healthier fast-food options. The campaign reinforced Subway's brand identity as a choice for health-conscious consumers. Over the years, the slogan has become synonymous with the sandwich chain's marketing efforts. .
Which brand is known for the slogan 'Finger Lickin' Good'?
KFC
Popeyes
Burger King
Pizza Hut
KFC introduced the slogan 'Finger Lickin' Good' in the 1950s to highlight the savory, crave-worthy nature of its fried chicken. The catchy phrase resonated with customers and became one of the most enduring slogans in fast-food history. It has been updated and retired at times but remains strongly associated with the brand. .
Which cosmetics brand uses the slogan 'Because You're Worth It'?
Maybelline
CoverGirl
Revlon
L'Oréal
L'Oréal launched the slogan 'Because You're Worth It' in 1973 to empower consumers and build emotional connections with its products. The phrase was groundbreaking for its time, emphasizing self-worth and confidence. It remains one of the most recognized taglines in beauty advertising. .
Which automaker is associated with the slogan 'The Ultimate Driving Machine'?
Lexus
Audi
BMW
Mercedes-Benz
BMW adopted 'The Ultimate Driving Machine' in 1974 to highlight its focus on performance, engineering, and driving dynamics. The slogan has defined the brand's identity for decades, reinforcing its commitment to delivering high-quality luxury vehicles. It is one of the most enduring taglines in automotive advertising. .
Which fast-food chain used the slogan 'Have It Your Way'?
Wendy's
McDonald's
Burger King
Taco Bell
Burger King introduced 'Have It Your Way' in 1974 to emphasize customization and customer choice, distinguishing itself from competitors. The slogan resonated with consumers and became a core part of the brand's marketing for over three decades. It highlighted Burger King's flexible menu and personalized service. .
Which payment network uses the slogan 'There are some things money can't buy. For everything else, there's Mastercard.'?
PayPal
Mastercard
American Express
Visa
Mastercard launched the slogan in 1997 to convey the idea that while some experiences are priceless, Mastercard makes all other purchases simple. The 'Priceless' campaign became a global phenomenon, extending into various cultural and emotional contexts. It remains one of the most celebrated marketing campaigns in financial services. .
Which telecommunications company used the slogan 'Can you hear me now? Good.'?
T-Mobile
Sprint
AT&T
Verizon
Verizon introduced 'Can you hear me now? Good.' in 2002 as part of a campaign to showcase its superior network coverage. The phrase, delivered by the 'Test Man' character, became synonymous with reliable cell service. It helped solidify Verizon's reputation in the U.S. market. .
Which automaker employed the slogan 'Das Auto'?
Mercedes-Benz
Volkswagen
Toyota
Audi
Volkswagen introduced 'Das Auto' (German for 'The Car') in 2007 to emphasize the brand's German engineering heritage and leadership in automotive innovation. The slogan was used globally and reinforced Volkswagen's position as a maker of quality vehicles. It was phased out in 2018 but remains iconic. .
Which energy drink brand uses the slogan 'Red Bull gives you wings'?
Red Bull
5-hour Energy
Monster
Rockstar
Red Bull coined 'Red Bull gives you wings' in the late 1980s, highlighting the drink's perceived energy-boosting effects. The slogan became central to the brand's marketing, appearing in commercials, sponsorships, and extreme sports events. It is one of the most recognizable taglines in beverage advertising. .
Which theme park is known as 'The Happiest Place on Earth'?
Universal Studios
Disneyland
Six Flags
Disney World
Disneyland adopted 'The Happiest Place on Earth' as its slogan upon opening in 1955, reflecting Walt Disney's vision of creating a joyful family destination. The phrase captured the park's magical atmosphere and has endured across generations. It remains synonymous with the Disneyland Resort in California. .
Which snack brand uses the slogan 'Betcha Can't Eat Just One'?
Lay's
Pringles
Cheez-It
Doritos
Lay's introduced 'Betcha Can't Eat Just One' in 1963 to emphasize the irresistible taste of its potato chips. The slogan highlighted the product's crunch and flavor, encouraging repeat consumption. It became a memorable tagline in the snack food industry. .
Which coffee chain uses the slogan 'America Runs on Dunkin'?'
Peet's Coffee
Tim Hortons
Starbucks
Dunkin'
Dunkin' (formerly Dunkin' Donuts) launched 'America Runs on Dunkin'' in 2006 to position itself as a daily necessity for American coffee drinkers. The campaign reinforced the brand's wide presence and fast service. It remains a key element of Dunkin's identity in the U.S. market. .
Which automaker uses the slogan 'Let's Go Places'?
Honda
Ford
Nissan
Toyota
Toyota introduced 'Let's Go Places' in 2012 to showcase the brand's spirit of adventure, innovation, and accessibility. The slogan aimed to resonate emotionally with consumers seeking reliable vehicles for diverse lifestyles. It replaced previous taglines and has been used globally. .
Which automaker's slogan translates to 'Advancement through Technology' in English as 'Vorsprung durch Technik'?
Volkswagen
BMW
Audi
Mercedes-Benz
Audi has used the German slogan 'Vorsprung durch Technik' since the 1970s to underscore its commitment to engineering excellence and innovation. The phrase literally means 'Advancement through Technology' and reflects the brand's push for technical superiority. It is one of the most recognized non-English taglines in automotive marketing. .
Which diamond company is known for the slogan 'A Diamond Is Forever'?
Zales
De Beers
Cartier
Tiffany & Co.
De Beers introduced 'A Diamond Is Forever' in 1947 to link diamonds with eternal love and commitment. The slogan helped drive diamond sales worldwide and became one of the most influential taglines in advertising history. It has shaped consumer perceptions about diamonds and romance ever since. .
Which electronics manufacturer used the slogan 'Imagine the Possibilities'?
Sony
LG
Panasonic
Samsung
Samsung adopted 'Imagine the Possibilities' in 2008 to highlight its innovative range of consumer electronics and foster a forward-looking brand image. The slogan aimed to connect emotionally with customers and emphasize Samsung's role in shaping modern technology. It was used globally across various product lines. .
Which online marketplace uses the slogan 'Buy it. Sell it. Love it.'?
eBay
Craigslist
Amazon
Etsy
eBay introduced 'Buy it. Sell it. Love it.' to encapsulate the full transactional experience on its platform. The slogan emphasizes the ease of finding items, listing goods, and enjoying successful transactions. It reflects eBay's role as a global online marketplace. .
Which beverage brand coined the slogan 'The Choice of a New Generation'?
Fanta
Pepsi
Coca-Cola
Dr Pepper
Pepsi launched 'The Choice of a New Generation' in 1984 to appeal to younger consumers and differentiate itself from Coca-Cola. The campaign featured pop culture icons and modern music, cementing Pepsi's youth-oriented brand identity. It became one of the most notable soda advertising slogans of the 1980s. .
Which camera company uses the slogan 'Delighting You Always'?
Fujifilm
Nikon
Sony
Canon
Canon introduced 'Delighting You Always' in 2011 to highlight its commitment to customer satisfaction and innovation in imaging technology. The slogan underscores Canon's focus on quality, reliability, and user experience across its product lines. It continues to feature in global marketing campaigns. .
Which vodka brand ran the campaign with the slogan 'In an Absolut World'?
Bacardi
Grey Goose
Absolut Vodka
Smirnoff
Absolut Vodka introduced 'In an Absolut World' in 2004 to creatively envision a better world through whimsical print and digital ads. The campaign extended the brand's famous bottle-shaped art and playful approach to marketing. It reinforced Absolut's image as an innovative and artistic vodka producer. .
Which delivery service is associated with the slogan 'When it absolutely, positively has to be there overnight'?
USPS
DHL
UPS
FedEx
FedEx coined the slogan 'When it absolutely, positively has to be there overnight' in the 1980s to showcase the reliability and speed of its express delivery service. The tagline underscored FedEx's commitment to timely parcel delivery, setting it apart from competitors. It remains one of the most recognizable logistics slogans. .
Which automaker uses the slogan 'The Best or Nothing'?
Mercedes-Benz
BMW
Audi
Lexus
Mercedes-Benz launched 'The Best or Nothing' in 2010 to emphasize its focus on luxury, innovation, and uncompromising quality. The slogan aligns with the brand's long-standing reputation for excellence and premium engineering. It is featured globally across advertising and vehicle branding. .
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Study Outcomes

  1. Recall Iconic Advertising Slogans -

    After completing the slogan trivia quiz, you'll be able to recall and name famous brand taglines with confidence.

  2. Differentiate Similar Company Slogans -

    You'll learn to distinguish among brands whose slogans share similar themes or wording, sharpening your company slogans trivia skills.

  3. Analyze Effective Tagline Strategies -

    Understand how catchy phrases in advertising slogans trivia capture attention and why certain wording resonates with audiences.

  4. Compare Slogans Across Industries -

    Compare ad slogans trivia from various sectors to identify patterns and elements that make taglines memorable.

  5. Apply Slogan-Guessing Techniques -

    Leverage insights from our guess the slogan challenge to sharpen your brand recognition and slogan quiz performance.

  6. Evaluate and Improve Your Brand Slogan Knowledge -

    Assess your performance with a scored slogan quiz, pinpointing strengths and areas for growth in advertising slogans trivia.

Cheat Sheet

  1. The Science of Recall in Slogans -

    Slogan trivia shows that taglines under eight words are 40% more memorable according to a University of Pennsylvania study. A simple mnemonic is "3 - 5 words, 8 syllables max" to boost recall during advertising slogans trivia sessions.

  2. Rhetorical Devices Powering Taglines -

    Company slogans trivia often highlights alliteration, rhyme, and parallelism as core elements. For example, "Melts in your mouth, not in your hands" uses parallel structure to stick. Remember PAR (Parallelism, Alliteration, Rhyme) when tackling your next ad slogans trivia challenge.

  3. Emotional Triggers: Pathos, Ethos, Logos -

    Research from the Journal of Advertising shows that slogans tapping into pathos boost brand affinity by 30%. Nike's "Just Do It" leverages ethos by aligning with aspirational values, while "Because You're Worth It" appeals to personal worth (pathos). Use this framework to decode questions in a slogan quiz quickly.

  4. Cultural and Linguistic Localization -

    According to the Journal of International Marketing, 60% of global brands adapt their ad slogans trivia to local cultures to avoid misinterpretation. KFC's "Finger Lickin' Good" became "So Good" in China to suit local preferences. Knowing these adaptations can give you an edge in a guess the slogan round.

  5. Strategies for Winning Slogan Quizzes -

    An effective approach in a slogan quiz is elimination: recall broad brand category, then match phrasing via first-word recall. Studies from Cornell University's marketing department suggest pairing visual logo cues with tagline fragments for quicker recall. Practice with company slogans trivia flashcards to sharpen this skill before playing.

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