Understanding Share of Voice in Marketing
Understanding Share of Voice in Marketing
Test your knowledge on the concept of Share of Voice (SOV) with our engaging quiz. Designed for marketing enthusiasts, this quiz will challenge your understanding of media spending, advertising metrics, and the relationship between SOV and market share.
- 3 multiple choice questions
- Learn about important marketing concepts
- Get immediate feedback on your answers
Identify the formula used in determining the Share of Voice
Your brand matrix/Total brand matrix
Your brand matrix/Total brand matrix *10
Your brand matrix/Total brand matrix *100
Cipla spends around 1000 GRP's worth of media in advertising a brand named Amlip-5 and the total number of GRP's spent by Cipla in advertising their entire category of Cardiovascular drugs is 8000. Calculate the Share of Voice
12%
12.3%
12.5%
12.7%
Share of Voice of Moxikind CV- 625 is 33% and market share of Moxikind CV-625 is 30.5%. Calculate the Extra Share of Voice (ESOV)
2.5
63.5
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