Advertising Quiz
Test Your Advertising Knowledge
Welcome to the Advertising Quiz! This engaging quiz tests your understanding of core advertising concepts, strategies, and terminology. Whether you’re a student looking to enhance your knowledge or a marketing professional wanting to refresh your skills, this quiz has something for everyone.
- 12 thought-provoking questions
- Multiple choice format
- Learn while you play!
Which of the following is NOT one of the four (4) modes of consumer decision making?
Internal problem solving
Extended problem solving
Limited problem solving
Habit/Variety seeking
Brand loyalty
A(n) ____________ is the first notification of possible new business for the agency. It is sent from a prospective advertising client to advertising agencies requesting a presentation of what the agency can do for the advertiser. It results in a presentation or "new business pitch," often called a "dog and pony show."
Request for Proposal
Pitch
IMC
Marketing strategy
Targeting strategies need not support your advertising objective upfront.
No
Yes
What kind of targeting is used because consumers use media differently throughout the day?
Purchase-Based Category Targeting
Affinity Targeting
Daypart Targeting
Geographical Targeting
IMC stands for:
Integrated Media Communications
Integrated Media Conglomerates
Integrated Marketing Communications
Integrated Marketing Conglomerates
Which of the following must be done prior to the beginning of an advertising campaign?
Concept Testing
Focus groups of the TA
Pretesting
Diagnostics
All of the above must be done prior to the campaign
Consumer decision making is determined by the consumer's __________ and prior experiences with the product or service in question.
Knowledge
Involvement
Problems
Opinions
Targeting allows the advertiser to deliver ___________ messages more precisely to their target audience whenever and wherever they are in the buying process.
Effective
Relevant
Worthwhile
Aggressive
___________ is the number of customers purchasing the brand relative to the total population of the market.
Frequency
Brand Penetration
Concept Testing
Diagnostics
Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising?
Point of Purchase
Interactive Advertising
Online Advertising
Pop-Up Ads/Banners
"Marcom" stands for:
Marketing and Advertising Communication
Advertising and Making Communication
Advertising and Marketing Communication
Market Communication
None of the above
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