CDH Reviewer
Master the Pega Customer Decision Hub
Test your knowledge and expertise in the Pega Customer Decision Hub with our comprehensive quiz. This quiz is designed for decisioning consultants and marketing professionals looking to enhance their understanding of customer engagement strategies.
With 97 challenging questions, you will learn about:
- Decision strategies
- Risk segmentation
- Engagement policies
- Next-Best-Action principles
1. U+ Bank’s marketing department currently promotes various home loan offers to qualified customers.
Customer contact limits
Suppression policy
Volume constraints
Applicability rules
2. U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub™
Which property allows you to use the risk segment computed by the decision table in the decision strategy?
PxOutcome
PxResult
PxSegmen
PxRiskSegment
3. U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table.
The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
Add the risk segmentation rules in the Results tab of the scorecard rule
Add a decision table to a decision strategy and pass the credit score as the parameter
Add a decision table to a decision strategy and reference it in the scorecard component
Add three contact policies that correspond to the three risk segment
4. + Bank uses Pega Customer Decision Hub™ to display an offer to its customers on the U+ Bank website.
The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.
What do you configure in the Next-Best-Action Designer to achieve this outcome?
Engagement policies
Contact policy rules
Customer segments
Arbitration rules
6. U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience. Select the correct suppression rule for the requirement:
If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.
Suppress an action for 10 days if there are five impressions for any channel in the last 14 days
Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days
Suppress an action for 10 days if there are five impressions for web channel in the last 14 days
Suppress an action for 14 days if there are five rejects for web channel in the last 10 days
7. MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers’ needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
Context weighting
Propensity
Business weighting
Action value
8.Myco, a telecom company, uses Pega Customer Decision Hub™ to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.
As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?
A list of customer email addresses from the Test Message tab
A seed list from the Test Message tab
Schedule an outbound run with a limited number of customers
Preview section from the email content editor
9.MyCo, a telecom company, introduced fiber optic service in the northern region of the country. They want to advertise this service on their website by using a banner and target the customers living in that area. What do you need to configure in the Next-Best-Action Designer to implement this requirement?
Applicability rules
Audience
Prioritization formula
Customer segment
10. As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)
Resource Planning
Collections
Retention
Service
Accounting
11. MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?
Enable an engagement policy for the second group.
Set contact limits for both the groups
Map a real-time container to the Top-level or Issue-level.
Create a decision strategy at the Issue-level
12. U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?
Similar customers have ignored the offer.
Similar customers have shown interest in the offer
Similar customers have rejected the offer
Similar customers have purchased other offers
13. U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.
What do you configure to implement this requirement?
Output template
Email treatment
File template
Dynamic template
14.The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
9a
What is the number of outputs that each component has?
Set-Property=4, Results=4
Set-Property=1, Results=4
Set-Property=1, Results=
Set-Property=4, Results=1
15. U+ Bank, a retail bank, follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card. Premier Rewards, and does not see the new Rewards card offer.
What condition possibly prevents Anna from seeing the new Rewards card offer?
Eligibility
Suppression rules
Applicability
Suitability
16. To calculate the total number of customer responses of four actions in a group, you must use________________.
Four Set Property components
Four Group By components
One Group By component
One Set Property component
17. MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.
You have decided to use volume constraint to limit the number of actions in a batch.
To meet the business requirement, what Reset Interval setting do you select?
When accessed
Manual
Daily
Reset Interval does not matter for this scenario
18. MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers. What action must MyCo take to meet this business requirement?
Make a call
Place a paid ad
Create a Facebook post
Send an email
19. U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub™.
19
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
Good
Poor
Very Poor
Fair
20. In Pega Customer Decision Hub™, the characteristics of an action are defined by using
Plain text
Properties
Banners
Logos
21. Aggregation components provide the ability to_________
Set a text value to a strategy property
Make calculations based upon a list of actions
Filter actions based on priority and relevance
Choose between actions
22. To access a property from an unconnected component, you see the____
Dot-property value directly
Component-dot-property construct
Property value
23. U+ Bank is facing an unforeseen technical issue with its customer care system. As a result, the bank wants to share the new temporary contact details with all customers over an SMS. Which type of outbound interaction do you configure to implement this requirement?
Security event
Priority communication
Customer event
Scheduled update
24. U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. You have already created an action flow template with the desired flow pattern and reused it for all the credit card actions. What must you do to ensure that this action is not selected for any customers?
Set the action availability to Template
Set the action availability to Always
Set the action availability to Never
Set the action availability to Within a defined time period
25. A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
Volume constraints
Customer contact limits
Applicability rules
Suppression rules
26. To calculate the average margin of four propositions, you must use_____
Four Group By Components
Four Set Property components
One Set Property components
One Group By components
27. In a decision strategy, to use a customer property in an expression, you ________
Define the property as a strategy property
Prefix the property with the keyword Customer
Define Customer page in Pages & Classes
Prefix the property with the keyword Primary
28. In a next-best-action implementation project, to determine customer data requirements you must have the______
Proposition catalog
Business Issue and business group hierarchy
Strategy result class structure
Eligibility rules
29. You are the Decisioning Consultant on AI-powered one-to-one Customer Engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances the customer needs with the business objectives. What factor do you consider in the prioritization expression?
Predicted customer behavior
Customer contact policy
Offer relevancy
Offer eligibility
30. U+ Bank, a retail bank, recently implemented a project in which mortgage offers are presented to qualified customers when the customers log in to the web self-service portal. As one of the offers is not performing well, the business wants to understand how many customers qualify for the offer. As a Decisioning Consultant, Which simulation do you run to check how many customers qualify for an action?
Pega Scenario Planner
Persona Testing
Audience simulation
Ethical Bias Check
32.
Change the cutoff value in the results tab of the scorecard decision component
Change the cutoff value in the results tab of the scorecard model
Map the score value in the decision strategy to “<=200”.
Change in the strategy the condition from “.pxSegment <=175” to “.pxSegment<=200”
33. U+ Bank, a retail bank, recently implemented a project in which credit card offers are presented to qualified customers when the customers log in to the web self-service portal. The bank now plans to amend its engagement policy conditions. As a Decisioning Consultant, which simulation do you turn to check if the conditions are too broad or narrow for your requirements?
Persona Testing
Ethical Bias Check
Pega Scenario Planner
Audience simulation
34. As a Decisioning Consultant, you have just implemented a project to present mortgage offers to customers on their self-service portals. The bank asks you to pull data on the distribution of the offers to well-engaged, under-engaged, or not-engaged customers. Which simulation do you run to get the required information?
Audience simulation
Pega Value Finder
Pega Scenario Planner
Distribution Test
35. What is the name of the property that is automatically recomputed for each decision component?
Priority
Propensity
Order
Rank
36. Myco, a telco, is working on implementing a project in which post-paid offers are presented to qualified customers. In the build stage of the ideation, the business wants to look for the new opportunities to improve marketing. As a Decisioning Consultant, which simulation do you run to meet the requirement?
Pega Value Finder
Audience Simulation
Distribution Test
Pega Scenario Planner
37. You are the decisioning consultant on an AI-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization that balances the customer needs with the business objectives. What factor do you consider in the prioritization expression?
Predicted customer behavior
Offer relevancy
Customer contact policy
Offer eligibility
38. Myco, a telecom company, introduced fibre optic service in the northern region of the country. They want to advertise this service on their website by using a banner and target the customers living in that area. What do you need to configure in the Next-Best-Action Designer to implement this requirement?
Applicability rules
Customer segment
Prioritization formula
Audience
39. U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?
Attach images to the email
Provide links to images in the email
Host images on an external server
Embed images in the email directly
40. What does a dotted line from a “Group By” component to a “Filter” component mean?
To evaluate the “Group By” component , the “Filter” component is evaluated first.
A property from the “Group By” is referenced by the “Filter” component
Information from the “Group By” is copied over to the “Filter” component
There is a one-to-one relationship between the “Group By” and the “Filter” components
41. When a customer is offered an action that they already accepted, this is because____
The strategy uses interaction history to exclude previously accepted offers
There are no suppression rules defined
The actions are filtered based on eligibility
The customer intent was captured incorrectly
42.Myco, a telecom company, has recently implemented Pega Customer Decision Hub™. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities. What artifact do you configure to translate the traditional segments used to identify the target audience?
Engagement policies and Arbitration
Contact policies
Segmentation
Audience
43. To which types of decisions can Pega Customer Decision Hub™ be applied?
Determining how to retain a customer
Determining why response rates for a campaign in one region are below average
Determining how to optimize the product portfolio to increase market share
Determining the cause of a customer's problem
44. An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.
75 emails 25 SMS
75 SMS and 25 emails
100
150
45. U+ Bank, a retail bank, has applied business weight to their credit card offers to manually nudge the offer. The bank analyzes the effect of the change in Scenario Planner. The following image shows the Projected reach and responses of the cards in the comparison mode. How many customers are likely to accept the Standard card?
115
21
14(21-7)
79(115-36
46. What does a solid arrow from a "Set Property" component to a "Filter" component mean?
There ia a one-to-one relationship between a "Set Property" and a "Filter" component.
A property from the "Set Property" component is referenced by the "Filter" component
To evaluate the "Set Property" component, the "Filter" component is evaluated first.
Information from the "Set Property" component is copied over to the "Filter" component .
47.
2,3,4,1
1,4,2,3
1,2,3,4
4,3,2,1
48.
Offers ranking
Interaction History
Call intent detection
Dispute handling strategy
49.
Similar customers have rejected the offer
Similar customers have purchased the offers.
Similar customers have ignored the offer
Similar customers have shown interest in the offer
50.
Eligibility
Suppression Rules
Applicability
Suitability
53.
Increase the starting propensity of the Platinum Plus card.
Increase the business weight of the Platinum Plus card
Increase the action value of the Platinum Plus card
Increase the context weight of the Platinum Plus card
54.
Only relevant action details and its treatment details
Only the image location
Only the action name and description
Only the image location and it's placement type
55.
Output template
Dynamic template
File template
Email treatment
56.
Select Refresh the audience.
Select different audience sample with similar profile
Run the starting ting population segment daily
Trigger an External ETL(Extract-Transform-Load) process
57.
Define the starting population
Map the real-time container to a business structure level
Enable the web channel
Add contact policy rules
58. You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the left. Options: 1.Set Property , 2. Decision Table , 3. Group By, 4. Scorecard
1,2,3,4
1,4,2,3
2,3,1,4
3,1,2,4
59. 21. U+ Bank has decided to use the Pega Customer Decision Hub™ to recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right.
Hero
Tile
Carousel
Footer
U+ Bank, a retail bank, uses Pega Customer Decision Hub for their one-to-one customer engagement. The bank now wants to change its offer to consider both business objectives and customer needs. Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose two)
Business levers
Engagement policies
Context weighting
Contact Policies
U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full life cycle: marketing, sales, and service. Which two valid actions do you create? (Choose Two)
Credit card status
No annual fee credit card
1% cash back credit card
Credit card number
U+ Bank, a retail bank, uses the always-on outbound approach to send outbound messages on different channels such as email, SMS, and push notifications. There are a variety of action flow patterns in use to meet various business and channel integrations requirements. Due to technical reasons, the bank wants to temporarily suspend sending outbound messages and instead write the selected customers and action details to a database table for later offline processing. What is the most efficient way to meet this requirement?
Set up a secondary schedule.
Bypass action flow processing
Bypass action flow processing
Add a new Send shape in all the action flows
U+ bank's marketing currently promotes various credit card offers by sending emails to qualified customers. The bank wanys to limit the number of offers that customers can receive over a given period of time.
In the answer area, select the correct artifact ypu use to implement each requirement.
U+ bank's marketing currently promotes various credit card offers by sending emails to qualified customers. The bank wanys to limit the number of offers that customers can receive over a given period of time.
In the answer area, select the correct artifact ypu use to implement each requirement.
Do not send more than 500 email offers in the outbound run.
Do not send more than two email offers to a customer in one month.
Do not send any credit cards for ten days if a customer has clicked on a credit card five times in the last seven days.
U+ Bank, a retail bank, has introduced a credit cards group with Gold Card and platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicity opt-out of any dircet marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score> 500
As a decisioning consultant, how do you implement this requirement?
U+ Bank, a retail bank, has introduced a credit cards group with Gold Card and platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicity opt-out of any dircet marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score> 500
As a decisioning consultant, how do you implement this requirement?
Age
Opt-out
Credit Score
Do not send a credit card for ten days if the card was shown three times in the last seven days.
As a Decisioning consultant, you are tasked with running an audience simulation to test the engagement policy conditions. Which statement is true when the simulation scope is:
Audience siulation with engagement policy arbitration?
The number of customers who receive an action more than once is displayed.
The number of times an action was presented to customer is displayed
The number of customers who receive more than one action is displayed
The number of customers who receive a particular action as the top action is displayed.
Free 4G upgrade
Retention
Tablets
Service
Change address
Proactive retention
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub™. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub™. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Create a complex eligibility rule that uses a scorecard rule to determine the customer credit score.
Create a new tracking time period for 20 days
Enable a new channel
Use business levers to boost an offer.
Th customer must not be flagged as deceased
Customer already owns a higher-value offer
Must be a resident of the New york City
The savings product offers are only relevant if the customer has not explicity opted out of direct marketing
Inappropriate for customers with a credit score < 300 as they are likely to default
Assign a financial value to an action
Situational context for each action
Likelihood of a customer responding positively
Assert some level of control over the prioritization
Helps test the configuration of engagement policies with respect to an audience
Allows the business to engage more empathetically by identifying and profiling “ under served” , then suggesting actions for improvement
Enables you to simulate “What – if” scenarios so they can more accurately forecast results, optimize strategies, and explore potential tradeoffs.
Helps tests the engagement policies for unwanted discrimination
Outputs the results to a database table and presents the result using out-of -the box simulation reports.
{"name":"CDH Reviewer", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Test your knowledge and expertise in the Pega Customer Decision Hub with our comprehensive quiz. This quiz is designed for decisioning consultants and marketing professionals looking to enhance their understanding of customer engagement strategies.With 97 challenging questions, you will learn about:Decision strategiesRisk segmentationEngagement policiesNext-Best-Action principles","img":"https:/images/course7.png"}