MB-200

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials. The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards. You need to ensure that future emails adhere to these standards. Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates. Does this meet the goal?

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials. The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards. You need to ensure that future emails adhere to these standards. Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved. Does this meet the goal?

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials. The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards. You need to ensure that future emails adhere to these standards. Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates. Does this meet the goal?

Your landing page must include your privacy banner to let your customers know that you take their privacy seriously. Once enabled, where will the full text of your privacy policy be stored?

You are the administrator for your companyג€™s Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded. You want to establish monitoring for the critical components that drive additional subscription costs. Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.

You have been tasked with creating a customer journey for leads located in the Northwestern United States. Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

Your marketing department has provided you with the information you need to create a dynamic market segment. Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe. How should you define who receives this Customer Journey?

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months. Which type of marketing segment should you create?

You are a marketing professional for Contoso, Ltd. You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected. Which criteria should be used to allow a subscription list to be visible in the toolbox.

You are a marketing administrator. You need a marketing form that will only accept contact information and allow opt-in to emails. What kind of form should you create?

You are a marketing professional who needs to create a new field for a marketing page. You want some text to be in the field when the customer opens the page so that they have an idea of what to enter. Which field should hold this ג€ghost textג€?

You are a marketing professional for Contoso, Ltd. You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this. Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

You are a marketing professional. You have created a marketing form and want content items to automatically fill in for the customer. What is a valid form for prefill?

You are a marketing professional who is marketing to an engineering segment. You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places. Which field type should you use?

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model. Solution: You add an action tile. Does this resolve your issue?

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model. Solution: You click the Go Live button. Does this resolve your issue?

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model. Solution: You lower the Sales Ready Score. Does this resolve your issue?

As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization. What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that traditional Emails are hosted on the Dynamics 365 server. Does this meet the goal?

Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that Traditional Emails are able to be used in customer journeys. Does this meet the goal?

Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails. Does this meet the goal?

You have been tasked with creating the structure necessary to include dynamic content in email messages. Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.

Your marketing department will be creating multiple email messages to be used in several customer journeys. To prepare for this, you need to create content settings to determine the dynamic values to be used. What is the maximum number of Content Settings that can be set as default for multiple customer journeys?

In preparing for going live with your customer journey you select ג€Check for Errorsג€ in the command bar. Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use. Which pieces of information will help you decide which template to use?

You have a customer journey that sends an email, creates a phone call activity and sends a text message. Which set of actions must you take to activate your customer journey?

You are creating a customer journey. You want to control the actions based on choices the contact makes and control the speed at which those actions happen. Which three types of tiles are available to control the flow to meet your needs? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

You are setting up a small workshop event. The event will have one session and one speaker. After you create the event, session and speaker engagement record, you want to publish the event to the event portal. Hoe should you publish the event?

You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations. You need to block off rooms for single occupancy, double occupancy and suites at the hotel. Which method should you use to accomplish your task?

You are a marketing professional for Contoso, Ltd. You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event. Why might the event require you to register anonymously, despite the setting above?

You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event. You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers. Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

Your company is interested in gaining additional insight into customer journeys. You have been tasked with analyzing contacts insights. From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.

You are creating a customer survey and you want to get good responses. You need to analyze the responses to provide actions to best suit your organization. Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.