Account Planning - Introduction
Account Planning Quiz
Welcome to the Account Planning Quiz! Test your knowledge on the fundamentals of account planning, a critical process in the marketing industry. This quiz consists of 9 questions designed to enhance your understanding and skills in account planning.
- Multiple choice questions covering key concepts.
- Assess your knowledge of strategies, tactics, and campaign evaluation.
- Suitable for both beginners and experienced marketing professionals.
The process of thinking about the activities required to achieve a desired goal is called as __________.
Planning
Management
__________ is an approach for generating consumer insights that aid in the development of strategy and tactics and in evaluating communications campaigns.
Making Creative
Account planning
Effective account plans help account managers ______ to a more in-depth understanding of the client.
Gain
Manage
It is not important to develop a good understanding and identify specific business needs for each one.
True
False
Monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary is the duty of an account planner.
True
False
An Account Planner has to be a skilled worker.
Yes
No
Arrange the three phases of account planning in the right order.
Strategy Development, Evaluation of Effectiveness, Creative Development
Strategy Development, Creative Development, Evaluation of Effectiveness
Choose the right option for Account Planning Process -
Current Position and Research, Voice of Customer and Ideation, Relationship Management and creatives, Growth Opportunities
Current Position and Research, Relationship Management and creatives, Voice of Customer and Ideation, Growth Opportunities
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