WE ARE ALL DESIGNERS - Self-guided Tour

INTRODUCTION
Like art, science and the humanities, design surrounds us. It impacts our worlds deeply, affecting everything from our quality of life to our interactions with our neighbors. 
 
Anyone who solves problems is a designer in some way. The Design Museum of Chicago wants to inspire others to learn about design and pursue their design interests.
 
This self-guided experience will: 
1. Introduce you to different kinds of design.
2. Prompt you to think about your interests and personality.
3. Discover at the end of the experience: "What kind of designer are you?" 
 
INTRODUCTION
Like art, science and the humanities, design surrounds us. It impacts our worlds deeply, affecting everything from our quality of life to our interactions with our neighbors. 
 
Anyone who solves problems is a designer in some way. The Design Museum of Chicago wants to inspire others to learn about design and pursue their design interests.
 
This self-guided experience will: 
1. Introduce you to different kinds of design.
2. Prompt you to think about your interests and personality.
3. Discover at the end of the experience: "What kind of designer are you?" 
 
HOW TO DO THIS
1. Use the printed map (optional) to help navigate. 
2. Distance is .3 mile.
3. Duration will be 25-40 minutes. It could be longer if: 
- You and a guest have deeper discussions. 
- You take breaks between stops. 
4. Please do not walk while looking at your screen!
HOW TO DO THIS
1. Use the printed map (optional) to help navigate. 
2. Distance is .3 mile.
3. Duration will be 25-40 minutes. It could be longer if: 
- You and a guest have deeper discussions. 
- You take breaks between stops. 
4. Please do not walk while looking at your screen!
Chicago Detours co-created this experience with the Design Museum of Chicago and the feedback and guidance of people of all ages and professions.
 
Chicago-detours-logo-condensed
ABOUT CHICAGO DETOURS
Chicago Detours is an experiential travel company founded in 2010 with a mission to "bring curious people to explore stories and places that locals don't know." It was one of the first to foresee the trend in hyperlocal tourism. 
 
Today the company specializes in designing community building events and visitor experiences for universities and museums.
 
 
design-museum-logo
ABOUT DESIGN MUSEUM OF CHICAGO
The Design Museum of Chicago inspires, educates and fosters innovation with free public programming and short-term exhibitions that explore anything from clocks to local bicycle culture to design in theater.
 
Because of the museum's changing nature, every time you come you will be greeted by a new, unexpected experience.
Chicago Detours co-created this experience with the Design Museum of Chicago and the feedback and guidance of people of all ages and professions.
 
Chicago-detours-logo-condensed
ABOUT CHICAGO DETOURS
Chicago Detours is an experiential travel company founded in 2010 with a mission to "bring curious people to explore stories and places that locals don't know." It was one of the first to foresee the trend in hyperlocal tourism. 
 
Today the company specializes in designing community building events and visitor experiences for universities and museums.
 
 
design-museum-logo
ABOUT DESIGN MUSEUM OF CHICAGO
The Design Museum of Chicago inspires, educates and fosters innovation with free public programming and short-term exhibitions that explore anything from clocks to local bicycle culture to design in theater.
 
Because of the museum's changing nature, every time you come you will be greeted by a new, unexpected experience.

⇒URBAN DESIGN WITH ALLEYS

With your back to the Design Museum, 👀 look to the left at the alley.
(N. Garland Ct. and E. Randolph St.)

⇒URBAN DESIGN WITH ALLEYS

With your back to the Design Museum, 👀 look to the left at the alley.
(N. Garland Ct. and E. Randolph St.)

URBAN DESIGN WITH ALLEYS

This alley is typical of downtown, while you'll see a bigger, nice one across the street (next to the columned Cultural Center where this experience ends).
 
Chicago has more alleys than any other North American city. In addition to separating vehicle traffic, they make the city more pleasant by keeping trash away from the sidewalk where people walk.
 
What is urban design? Urban design is the arrangement, appearance and function of cities, towns, streets, buildings and the spaces between them. It blends architecture, landscape architecture and city planning.
 
Urban planning overlaps with urban design. Urban planners focus on big developments, infrastructure and policies that shape cities. Urban designers may work on concept-driven plans, shorter-term projects, or focus on the features of landscapes, like the flower pots that you can see hanging from some of the light posts here.
 
Because design in general is a process of solving problems, many design disciplines (such as urban design) do not have rigid definitions.
 
 

URBAN DESIGN WITH ALLEYS

This alley is typical of downtown, while you'll see a bigger, nice one across the street (next to the columned Cultural Center where this experience ends).
 
Chicago has more alleys than any other North American city. In addition to separating vehicle traffic, they make the city more pleasant by keeping trash away from the sidewalk where people walk.
 
What is urban design? Urban design is the arrangement, appearance and function of cities, towns, streets, buildings and the spaces between them. It blends architecture, landscape architecture and city planning.
 
Urban planning overlaps with urban design. Urban planners focus on big developments, infrastructure and policies that shape cities. Urban designers may work on concept-driven plans, shorter-term projects, or focus on the features of landscapes, like the flower pots that you can see hanging from some of the light posts here.
 
Because design in general is a process of solving problems, many design disciplines (such as urban design) do not have rigid definitions.
 
 
Which element of urban design most appeals to you?
How urban design requires coordination of several institutions, organizations and people to come together
How it all looks
How buildings are designed within specific urban spaces
How spaces make people feel, behave and make choices

⇒ENGINEERING DESIGN​ WITH THE 'L TRACKS

1. Walk toward the elevated tracks. Carefully continue to cross Wabash and stop at the sidewalk.

(NW corner of E. Randolph and N. Wabash).

2. 👀 Look north at the curve of the tracks. 

engineering

 

 

⇒ENGINEERING DESIGN​ WITH THE 'L TRACKS

1. Walk toward the elevated tracks. Carefully continue to cross Wabash and stop at the sidewalk.

(NW corner of E. Randolph and N. Wabash).

2. 👀 Look north at the curve of the tracks. 

engineering

 

 

ENGINEERING DESIGN​ WITH THE 'L TRACKS

Hundreds of trains travel this curve without issue every week because the tracks were originally well designed 100+ years ago. The view of the 'L has become a classic establishing shot for movies and series set in Chicago. 

What is engineering design? The plan, look and function of architecture, manufacturing, computers and more.

Engineering design, like other design processes, uncovers the problem and creates prototypes to test, evaluate, and iterate (or improve). A unique element of engineering design is that its problem is usually apparent. For other kinds of design, research to uncover the problem is a large step in the process.

To design the tracks, a distinct set of steps and testing had to be used to consider the degree of curvature, track gauge, train weight, and dimensions of the car, wheels and bearings. 

A big challenge for engineering designers is human error - which caused a fatal accident at this curve in 1977. Learn about it with other design and history resources via the email that you can opt to receive. 

 

ENGINEERING DESIGN​ WITH THE 'L TRACKS

Hundreds of trains travel this curve without issue every week because the tracks were originally well designed 100+ years ago. The view of the 'L has become a classic establishing shot for movies and series set in Chicago. 

What is engineering design? The plan, look and function of architecture, manufacturing, computers and more.

Engineering design, like other design processes, uncovers the problem and creates prototypes to test, evaluate, and iterate (or improve). A unique element of engineering design is that its problem is usually apparent. For other kinds of design, research to uncover the problem is a large step in the process.

To design the tracks, a distinct set of steps and testing had to be used to consider the degree of curvature, track gauge, train weight, and dimensions of the car, wheels and bearings. 

A big challenge for engineering designers is human error - which caused a fatal accident at this curve in 1977. Learn about it with other design and history resources via the email that you can opt to receive. 

 

What aspect of engineering design most appeals to you?
Solving mathematical problems
Following a methodical set of steps
Constructing a large three-dimensional object
The impact of the project on people's daily lives
Choosing the color and any ornaments for the tracks

⇒GRAPHIC DESIGN​ WITH SIGNS

Stand on the edge of the Randolph street sidewalk.

👀 Look westward at the signs. 

 

⇒GRAPHIC DESIGN​ WITH SIGNS

Stand on the edge of the Randolph street sidewalk.

👀 Look westward at the signs. 

 

GRAPHIC DESIGN​ WITH SIGNS

These signs get great visibility. It's a busy block for pedestrians and train riders can see them, too.

Chicago's rich history in graphic design is tied to its roots in the printing and advertising industries. Notice the different kinds of lettering on the signs of buildings and businesses.

What is graphic design? Visual communication via text and images.

One artistic choice that a designer makes is typeface, which is the color, weight, curves, angles, balance, and spacing of letters. It can subtly communicate:

- mood

- emotions

- PERSONALITY

Often confused with "font," the typeface is the unique design of the letters while the font describes the variations within the typeface design, I.e. bold, italic, or different sizes. 

 

 

GRAPHIC DESIGN​ WITH SIGNS

These signs get great visibility. It's a busy block for pedestrians and train riders can see them, too.

Chicago's rich history in graphic design is tied to its roots in the printing and advertising industries. Notice the different kinds of lettering on the signs of buildings and businesses.

What is graphic design? Visual communication via text and images.

One artistic choice that a designer makes is typeface, which is the color, weight, curves, angles, balance, and spacing of letters. It can subtly communicate:

- mood

- emotions

- PERSONALITY

Often confused with "font," the typeface is the unique design of the letters while the font describes the variations within the typeface design, I.e. bold, italic, or different sizes. 

 

 

DISCUSSION
On first glance across the street, which is the first sign that pops out to you?
 
If you're with someone, talk to them about why you think that sign stood out for you. If alone, reflect on the idea. Is it the color, typeface, size, orientation (vertical or horizontal) or that you know the brand or something else?
 
What do you appreciate about this exercise? 
Looking closely at the different colors, sizes, and other visual aspects of the signs
Thinking about how people emotionally respond to graphic design
Considering how much thought goes into these design choices.
I didn't enjoy it.

⇒INDUSTRIAL DESIGN​ AND MACY'S

Walk parallel to the tracks, past Marshall Field's/Macy's doors to the first display window 👀. 

(On Wabash, just south of E. Randolph St.)

⇒INDUSTRIAL DESIGN​ AND MACY'S

Walk parallel to the tracks, past Marshall Field's/Macy's doors to the first display window 👀. 

(On Wabash, just south of E. Randolph St.)

INDUSTRIAL DESIGN​ AND MACY'S

Marshall Field's department store (1852-2006) was known as one of the finest places to shop. They sold not just the latest fashions from France and Italy, but also a multitude of items produced on a newly massive scale by factories instead of the old way by hand.

What is industrial design? The creation of the form and features of physical products intended for mass production. Examples are furniture, cars, home appliances, packaging, clothing and toys. Fashion is a kind of industrial design. 

Historically you could get many kinds of home goods and toys here in addition to clothing and accessories. (That's mostly what Macy's sells here today).

WINDOW DISPLAYS

The  concept of creating art out of window displays was innovated at this building (which also has an incredible Tiffany glass mosaic inside if you want to explore). Today this display window likely doesn’t have the level of artistry you’d see out of a window of the past.

See a pretty display of handkerchiefs and laces in this window (early 1900s):

Historic display window Marshall Field's

 

INDUSTRIAL DESIGN​ AND MACY'S

Marshall Field's department store (1852-2006) was known as one of the finest places to shop. They sold not just the latest fashions from France and Italy, but also a multitude of items produced on a newly massive scale by factories instead of the old way by hand.

What is industrial design? The creation of the form and features of physical products intended for mass production. Examples are furniture, cars, home appliances, packaging, clothing and toys. Fashion is a kind of industrial design. 

Historically you could get many kinds of home goods and toys here in addition to clothing and accessories. (That's mostly what Macy's sells here today).

WINDOW DISPLAYS

The  concept of creating art out of window displays was innovated at this building (which also has an incredible Tiffany glass mosaic inside if you want to explore). Today this display window likely doesn’t have the level of artistry you’d see out of a window of the past.

See a pretty display of handkerchiefs and laces in this window (early 1900s):

Historic display window Marshall Field's

 

DISCUSSION
What do you think it would feel like to experience the historic window? Some might say “mesmerized,” “intrigued,” or “awe.”
What do you feel looking at the display window of today? 
What items in the window may have employed an industrial designer? 
And look at the windows of the LOFT outlet across the street - how is it different or the same?
DISCUSSION
What do you think it would feel like to experience the historic window? Some might say “mesmerized,” “intrigued,” or “awe.”
What do you feel looking at the display window of today? 
What items in the window may have employed an industrial designer? 
And look at the windows of the LOFT outlet across the street - how is it different or the same?
What interests you most about fashion?
Thinking about how clothing is produced on a mass level
What it reveals about a person's character and values
Seeing someone wearing an interesting or flattering outfit
How it unites and divides communities

⇒ARCHITECTURAL DESIGN​ ON WABASH

Simply turn 180 degrees so your back is now to Macy's.

👀 Look beyond the 'L tracks and look up. Can you find the trees above the old buildings?

The buildings you see date back to the 1870s and 1880s. However, it's just a facade. In order to build the skyscraper you see towering behind it, they kept only the front of the older buildings. Behind the facade is the new structure. The "facadectomy" as it's called preserves the historic character while adapting to change.

What is architectural design? The process of planning a structure. “Architecture” on the other hand includes the completed structure.

⇒ARCHITECTURAL DESIGN​ ON WABASH

Simply turn 180 degrees so your back is now to Macy's.

👀 Look beyond the 'L tracks and look up. Can you find the trees above the old buildings?

The buildings you see date back to the 1870s and 1880s. However, it's just a facade. In order to build the skyscraper you see towering behind it, they kept only the front of the older buildings. Behind the facade is the new structure. The "facadectomy" as it's called preserves the historic character while adapting to change.

What is architectural design? The process of planning a structure. “Architecture” on the other hand includes the completed structure.

ARCHITECTURE IN CHICAGO
You might know that architecture is probably Chicago's most known design element. Having led more than 150,000 people on architectural tours, we at Chicago Detours have a few ideas on how Chicago came to be an epicenter for architectural design: 
1. Tall buildings presented new design problems and Chicago had a solution. We had a big steel industry. Steel had greater capacity to carry weight than other materials, and contributed to the city's innovations in skyscraper architecture.
2. A robust economy over the decades has resulted in new buildings and demolition of old ones, leaving a skyline that is a particularly melodious mix of eras and styles.
DISCUSSION
Have you been to other cities where just one or two architectural styles dominate?  
ARCHITECTURE IN CHICAGO
You might know that architecture is probably Chicago's most known design element. Having led more than 150,000 people on architectural tours, we at Chicago Detours have a few ideas on how Chicago came to be an epicenter for architectural design: 
1. Tall buildings presented new design problems and Chicago had a solution. We had a big steel industry. Steel had greater capacity to carry weight than other materials, and contributed to the city's innovations in skyscraper architecture.
2. A robust economy over the decades has resulted in new buildings and demolition of old ones, leaving a skyline that is a particularly melodious mix of eras and styles.
DISCUSSION
Have you been to other cities where just one or two architectural styles dominate?  
Just based on looks, which of these three buildings would you most like to stay in for a weekend, or work in for a week?
Discuss.
Just based on looks, which of these three buildings would you most like to stay in for a weekend, or work in for a week?
Discuss.
What most motivated your decision? 
My assumption of how I might use the interior spaces
I would not consider any of these three
It was a very difficult decision to make, not sure.
The possibility of having like-minded neighbors

⇒INTERIOR ARCHITECTURE & DESIGN IN THE CULTURAL CENTER

A block east, pass Garland and enter the big stone building (the Cultural Center). Walk past the security desk to the big open room with lots of seating and feel free to grab a seat. 

IF NOT DURING OPEN HOURS: Enjoy a stroll down Garland (the nice alley). At the south side of the building (Washington St), grab a seat on the steps if you're inclined. You'll need to use your imagination and the photo for just the next part.  

navigate-garland

 

⇒INTERIOR ARCHITECTURE & DESIGN IN THE CULTURAL CENTER

A block east, pass Garland and enter the big stone building (the Cultural Center). Walk past the security desk to the big open room with lots of seating and feel free to grab a seat. 

IF NOT DURING OPEN HOURS: Enjoy a stroll down Garland (the nice alley). At the south side of the building (Washington St), grab a seat on the steps if you're inclined. You'll need to use your imagination and the photo for just the next part.  

navigate-garland

 

INTERIOR ARCHITECTURE & DESIGN IN THE CULTURAL CENTER

The space you are in is open to the public. People may eat lunch, catch up with a friend or hold a small business meeting. The Chicago Cultural Center offers free art exhibitions, film screenings, and live performances of music, theater and dance. 
 
What is interior design? An interior designer solves problems relating to the function, safety, and beauty of spaces inside buildings.  
 
The surfaces in this room are hard and smooth, which amplifies sound. Thus an interior designer chose to add cushioned and upholstered furniture to both absorb sound and give seating comfort. (And just fyi, the person who designs the furniture or the carpet could be called an industrial designer.)
 
An interior designer is different from an interior decorator. A decorator is more of an artist and they focus on the colors, textures and overall presentation of a room. The interior designer has a background in engineering, architecture, and will have awareness of acoustics, heating and cooling, lighting, and other functions.
 
Downtown Chicago is full of more interior spaces to explore, especially lobbies. 

INTERIOR ARCHITECTURE & DESIGN IN THE CULTURAL CENTER

The space you are in is open to the public. People may eat lunch, catch up with a friend or hold a small business meeting. The Chicago Cultural Center offers free art exhibitions, film screenings, and live performances of music, theater and dance. 
 
What is interior design? An interior designer solves problems relating to the function, safety, and beauty of spaces inside buildings.  
 
The surfaces in this room are hard and smooth, which amplifies sound. Thus an interior designer chose to add cushioned and upholstered furniture to both absorb sound and give seating comfort. (And just fyi, the person who designs the furniture or the carpet could be called an industrial designer.)
 
An interior designer is different from an interior decorator. A decorator is more of an artist and they focus on the colors, textures and overall presentation of a room. The interior designer has a background in engineering, architecture, and will have awareness of acoustics, heating and cooling, lighting, and other functions.
 
Downtown Chicago is full of more interior spaces to explore, especially lobbies. 
What do you enjoy the most about this room?
The public nature of it
The variety of seating options
The historic details
The construction quality
How quiet it is

⇒MORE INTERIOR DESIGN

Take the left corridor to go to the south lobby. You might pause to experience the art exhibit if one is up, or pop into BUDDY, the gift shop that sells locally made art and DIY crafts.
 
Once you're in the south lobby, you're at what was the original main entrance to Chicago's first public library. The building became the Chicago Cultural Center in 1970.
 
Take the stairs up to the grand open hall with mosaics. (If taking elevator, press "2.")

⇒MORE INTERIOR DESIGN

Take the left corridor to go to the south lobby. You might pause to experience the art exhibit if one is up, or pop into BUDDY, the gift shop that sells locally made art and DIY crafts.
 
Once you're in the south lobby, you're at what was the original main entrance to Chicago's first public library. The building became the Chicago Cultural Center in 1970.
 
Take the stairs up to the grand open hall with mosaics. (If taking elevator, press "2.")

INTERIOR DESIGN IN PRESTON BRADLEY HALL

Now you see interior design to the maximum!
 
Chicago-Cultural-Center-Tours-Architecture-web
The opulent materials of glass, gold leaf, and marble are all design choices. This was originally the circulation hall for the library, and it had to accommodate crowds of people and lots of movement.
 
Screenshot 2023-08-22 at 6.53.45 PM 
 
Underneath the industrial carpet is a very pretty stone mosaic floor. Which would you prefer? Designers often have to balance the needs of users with budgets as well as the function of a space with how beautiful it looks. Some say "We have to share the historic beauty of the space" with the original floor. But the acoustics for the music events and celebrations that happen here would be chaotic if there were no carpet. 
 

INTERIOR DESIGN IN PRESTON BRADLEY HALL

Now you see interior design to the maximum!
 
Chicago-Cultural-Center-Tours-Architecture-web
The opulent materials of glass, gold leaf, and marble are all design choices. This was originally the circulation hall for the library, and it had to accommodate crowds of people and lots of movement.
 
Screenshot 2023-08-22 at 6.53.45 PM 
 
Underneath the industrial carpet is a very pretty stone mosaic floor. Which would you prefer? Designers often have to balance the needs of users with budgets as well as the function of a space with how beautiful it looks. Some say "We have to share the historic beauty of the space" with the original floor. But the acoustics for the music events and celebrations that happen here would be chaotic if there were no carpet. 
 

⇒LANDSCAPE ARCHITECTURE AND MILLENNIUM PARK

Look out the windows at the trees, sidewalks, sculptures, people and more that fill the park.
 
If the room is closed off for special events, go back to the lobby and exit to Washington Street. You can easily look across at Millennium Park. 
 
If visiting outside opening hours, you'll already be here. 

⇒LANDSCAPE ARCHITECTURE AND MILLENNIUM PARK

Look out the windows at the trees, sidewalks, sculptures, people and more that fill the park.
 
If the room is closed off for special events, go back to the lobby and exit to Washington Street. You can easily look across at Millennium Park. 
 
If visiting outside opening hours, you'll already be here. 
LANDSCAPE ARCHITECTURE AND MILLENNIUM PARK
 
When completed in 2004, Millennium Park received worldwide acclaim with its new approach to landscape architecture. Many of its distinct spaces are designed specifically for visitors to actively interact or passively be entertained. With "the Bean" sculpture by artist Anish Kapoor, you play with your own reflection. At Crown Fountain to the South, people can splash around the water in summertime when it pours out of the mouths of videos of Chicagoans' faces. Free concerts happen in Pritzker Pavilion.
 
Landscape architecture is the design of outdoor areas, which can include plants, walkways, sculptures. Landscape architects balance aesthetics, social and behavioral influence on people, and environmental impacts. Urban design is also a part of this conversation. 
 
Often we don't notice landscape architecture as overtly as regular architecture because we think of nature as NOT designed. However parks and gardens have to be planned and engineered just as buildings are.
 
LANDSCAPE ARCHITECTURE AND MILLENNIUM PARK
 
When completed in 2004, Millennium Park received worldwide acclaim with its new approach to landscape architecture. Many of its distinct spaces are designed specifically for visitors to actively interact or passively be entertained. With "the Bean" sculpture by artist Anish Kapoor, you play with your own reflection. At Crown Fountain to the South, people can splash around the water in summertime when it pours out of the mouths of videos of Chicagoans' faces. Free concerts happen in Pritzker Pavilion.
 
Landscape architecture is the design of outdoor areas, which can include plants, walkways, sculptures. Landscape architects balance aesthetics, social and behavioral influence on people, and environmental impacts. Urban design is also a part of this conversation. 
 
Often we don't notice landscape architecture as overtly as regular architecture because we think of nature as NOT designed. However parks and gardens have to be planned and engineered just as buildings are.
 
What most interests you about landscape architecture?
The flowers and other attractive details.
The activities and community building that happen in landscapes
The impact on economic development nearby
How people experience the spaces
The engineering behind construction, drainage, and other means to protect landscapes from natural elements
EXPERIENCE DESIGN
 
An experience is a series of interactions with place, objects, technology or other people across time.
 
Some people say that we live in the era of the “experience economy.” In other words, our economy went from be based in trading agricultural products (agrarian), to manufactured goods (industrial), to activities (service). We can see a rising interest in “experience design” with this graph of word usage:
 
Screenshot 2023-08-22 at 2.45.05 PM
 

What is experience design? Solving problems while prompting specific emotional responses that spark behaviors like buying a product or returning to the business. 

A hospital delivers the service of stitching a cut. The experience would comprise all the interactions and feelings that a person goes through from making an initial phone call to finding the hospital, entering, speaking with a nurse, getting the stitches, leaving, aftercare and dealing with billing afterwards. 

UX (user experience) design, which has a lot of overlap with CX (customer experience), usually focuses on what individual customers do, I.e. Interact with a kiosk, a website or poster. It often refers to digital products like websites and apps. 

Service designers configure the people, processes and platforms for the delivery of a service. They holistically consider both what the customer experiences and how the company successfully delivers it. 

One could say that UX, CX and service design are all under the umbrella of experience design. As we’ve discovered throughout this experience, different kinds of design have lots of overlaps and fluid boundaries between them.

 
 
 
EXPERIENCE DESIGN
 
An experience is a series of interactions with place, objects, technology or other people across time.
 
Some people say that we live in the era of the “experience economy.” In other words, our economy went from be based in trading agricultural products (agrarian), to manufactured goods (industrial), to activities (service). We can see a rising interest in “experience design” with this graph of word usage:
 
Screenshot 2023-08-22 at 2.45.05 PM
 

What is experience design? Solving problems while prompting specific emotional responses that spark behaviors like buying a product or returning to the business. 

A hospital delivers the service of stitching a cut. The experience would comprise all the interactions and feelings that a person goes through from making an initial phone call to finding the hospital, entering, speaking with a nurse, getting the stitches, leaving, aftercare and dealing with billing afterwards. 

UX (user experience) design, which has a lot of overlap with CX (customer experience), usually focuses on what individual customers do, I.e. Interact with a kiosk, a website or poster. It often refers to digital products like websites and apps. 

Service designers configure the people, processes and platforms for the delivery of a service. They holistically consider both what the customer experiences and how the company successfully delivers it. 

One could say that UX, CX and service design are all under the umbrella of experience design. As we’ve discovered throughout this experience, different kinds of design have lots of overlaps and fluid boundaries between them.

 
 
 
EXPERIENCE DESIGN FOR THIS SELF-GUIDED TOUR
We at Chicago Detours sought to create an experience that fulfills the mission of the Design Museum of Chicago and appeals to participants’ senses, illicit emotions and fosters learning. And all with a format that people could easily engage with. We did extensive research on similar self-guided experiences for tours and museums. Throughout prototyping we conducted participant observation, participant interviews and feedback workshops.
 
Features we considered included
  • Format (digital or analog)
  • Route
  • Duration of the experience
  • Topics
  • Amount of content
  • Interaction among people (if doing with someone else)
  • Navigation
  • Emotional journey
  • Incentives to complete
  • Other details for logistics and emotional response.
And this experience will continue to be iterated! Your feedback will contribute to its impact. 
EXPERIENCE DESIGN FOR THIS SELF-GUIDED TOUR
We at Chicago Detours sought to create an experience that fulfills the mission of the Design Museum of Chicago and appeals to participants’ senses, illicit emotions and fosters learning. And all with a format that people could easily engage with. We did extensive research on similar self-guided experiences for tours and museums. Throughout prototyping we conducted participant observation, participant interviews and feedback workshops.
 
Features we considered included
  • Format (digital or analog)
  • Route
  • Duration of the experience
  • Topics
  • Amount of content
  • Interaction among people (if doing with someone else)
  • Navigation
  • Emotional journey
  • Incentives to complete
  • Other details for logistics and emotional response.
And this experience will continue to be iterated! Your feedback will contribute to its impact. 
Want the results of your quiz to be emailed to you?
How do you feel this experience got you thinking about design in new ways?
Not so greatExcellent
Lastly, here's what we have envisioned for next steps in this project:
 
1. Guests might see "FREE TOURS" on the window of the Design Museum of Chicago front windows and scan the QR code. If the museum is open, they can enter and grab a printed map.
 
2. A web-based app hosted on the DMoC website with a menu for:
  • The linear experience similar to what you just did
  • Map
  • Chapters so you can easily take breaks or skip ahead
  • Information for background and "how to."
Untitled_Artwork 19
Lastly, here's what we have envisioned for next steps in this project:
 
1. Guests might see "FREE TOURS" on the window of the Design Museum of Chicago front windows and scan the QR code. If the museum is open, they can enter and grab a printed map.
 
2. A web-based app hosted on the DMoC website with a menu for:
  • The linear experience similar to what you just did
  • Map
  • Chapters so you can easily take breaks or skip ahead
  • Information for background and "how to."
Untitled_Artwork 19
{"name":"WE ARE ALL DESIGNERS - Self-guided Tour", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"INTRODUCTION Like art, science and the humanities, design surrounds us. It impacts our worlds deeply, affecting everything from our quality of life to our interactions with our neighbors.    Anyone who solves problems is a designer in some way. The Design Museum of Chicago wants to inspire others to learn about design and pursue their design interests.   This self-guided experience will:  1. Introduce you to different kinds of design. 2. Prompt you to think about your interests and personality. 3. Discover at the end of the experience: \"What kind of designer are you?\", HOW TO DO THIS 1. Use the printed map (optional) to help navigate.  2. Distance is .3 mile. 3. Duration will be 25-40 minutes. It could be longer if:  - You and a guest have deeper discussions.  - You take breaks between stops.  4. Please do not walk while looking at your screen!, Chicago Detours co-created this experience with the Design Museum of Chicago and the feedback and guidance of people of all ages and professions.   ABOUT CHICAGO DETOURS Chicago Detours is an experiential travel company founded in 2010 with a mission to \"bring curious people to explore stories and places that locals don't know.\" It was one of the first to foresee the trend in hyperlocal tourism.    Today the company specializes in designing community building events and visitor experiences for universities and museums.     ABOUT DESIGN MUSEUM OF CHICAGO The Design Museum of Chicago inspires, educates and fosters innovation with free public programming and short-term exhibitions that explore anything from clocks to local bicycle culture to design in theater.   Because of the museum's changing nature, every time you come you will be greeted by a new, unexpected experience.","img":"https://www.quiz-maker.com/3012/CDN/92-4499191/alley.jpeg?sz=1200"}
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