The Miracle ASA
Test Your ASA Knowledge
Are you ready to challenge your skills in Apple Search Ads (ASA)? This quiz consists of 4 insightful questions that will help you assess your understanding of campaign strategies, keyword usage, and their impact on user acquisition.
Whether you're a marketer looking to refine your tactics or someone keen on learning more about app advertising, this quiz is for you!
- Multiple-choice questions
- Expert-level insights
- Instant feedback on your answers
A client wants to buy all impressions for their branded keywords. But they don't want to overpay. What can we suggest?
Set $400 bid for branded keywords
Set rules for branded keywords to increase bids when CPI is less than $2 and decrease bids when CPI is higher than $8.
Set rules to increase bids when SOV is less than 90%.
Set bids manually after checking Impression share in Apple search ads account, if branded campaigns have new users targeting.
A client wants to start ASA for a fitness app with subscription monetization. This is their first campaign in ASA.They use Appsflyer for optimization and don't have any resources to develop SKAg automation. What structure can we suggest?
Anyway SKAg
Semantic based structure
Value based structure
Start first campaign without a structure
Should we use keywords with 5 search popularity (SP)?
No, it's too low for running campaigns.
Yes, we have to gather all possible keywords.
Yes, we may use 5 SP keywords if we're working on traffic scaling and we're planning to run campaigns for a long time.
No, we can't afford mining this kind of keywords.
Usually we had 3,000 installs organically in UK monthly. And we started ASA campaign in UK in April and got 5,000 installs. But we can see that total installs in April was 6,000 installs. It looks like that
ASA cannibalized organic traffic
We should double check if there were any other changes in an app or ASO.
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