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Email Marketing Mastery Quiz

Test your knowledge on email marketing strategies and best practices with our comprehensive quiz designed for marketers at all levels. Whether you're a seasoned pro or just starting out, this quiz will challenge and enlighten you.

Explore topics such as:

Email Deliverability
Segmentation Techniques
Engagement Strategies
Data Compliance
Performance Tracking

66 Questions16 MinutesCreated by EngagingEmail321

When reviewing spam complaints from recent email sends, a marketer from Northern Troi Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from NTO as spam. What should the marketer do to prevent the subscriber from receiving further commercial messages?

Use the complaint exclusion list on future sends.

Add the subscriber to the auto-suppression list.

Delete the subscriber from All Subscribers.

Norther Trail Outfitters (NTO) is warming up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?

Delivery Profile

Sender Profile

From Address Management

A healthcare marketer would like an email sent to patients as soon as they request 4 password reset for their account. Which journey type is the best solution for the marketer to set up?

A Multi-Step Journey

Transactional Send Journey

Single Send Journey

The dota team at Northern Trail Outfitters (NTO) has configured o data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a ‘silver’ status. Which three tools should be used to segment this data?

Journey Builder Entry Source, Filter Definition, Segment Builder

SQL Query, Filter Definition, Journey Builder Entry Source

SQL Query, Decision Spit, Data Designer

A marketing intern forgot to remove [ron ArFRcvAL) from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?

Content Detective

Subject and Preheader Validation

Subscriber Preview and Test Send

Norther Trail Outfitters allows non-registered customers to provide a phone number for open orders. The provided contact information is to be deleted after 30 days. Which feature provides a way to automatically maintain a data extension’s records?

Delete Filter Activity

Contact Delete

Data Retention Policy

Norther Trail Outfitters is sending a weicome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?

Two fields with "EmailAddress' data type

Failure to choose the send classification

Incorrect Sending Relationship

Pee ten I cedar pe ae nae tea aa en ct llama their experience. NTO would like to apol by offering an to help imp: customer s. What should NTO do to automate the process of finding its affected customers?

Filter the data based on a specific date range.

Use Einstein Engagement scores to identify affected users.

Query the data using a specific date range parameter.

Use the complaint exclusion list on future sends.

Add the subscriber to the auto-suppression list.

Delete the subscriber from All Subscribers.

A marketing manager wants to import the Not Sent extract into a date extension to leverage as an exclusion audience, Which steps should be configured within Automation Studio to accomplish this?

Tracking Extract > File Transfer > Import Activity

Tracking Extract > Import Activity > SQL Activity

Tracking Extract > Import Activity > Data Extension Extract

Norther Trail Outfitters recently purchased stock art to be used with its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Which solution should make locating appropriate images easier?

Configure Einstein Content Tagging to automatically tag stock art.

Import a metadata tag index for the stock art so the images are searchable.

Select categories and content type from the import dropdown when importing images.

Following @ batch email send, Northern Troil Outfitters wants to update an email link’s URL. Which action should be recommended?

Navigate to URL Expiration in Setup and update the URL.

Navigate to the email in Content Builder and update the URL.

Navigate to the Job Links tab in My Tracking and update the URL.

A marketing manager notices emails cluttered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within a content slot?

Configure restrictions within a Content Area for approved block types.

Configure Content Blocks to only be usable within approved templates.

Under user permissions, select limited template access.

Northern Trail Outfitters historically recered a bulk data file from a vendor once per day in its Marketing Cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming ‘convention and include @ timestamp, Which update should be implemented to the automation to process the files as they are received while minimizing rework?

Replace the Schedule with File Drop and use a filename pattern.

Implement an API to start an automation with every file transfer

Replicate the automation and schedule them to execute every eight hours.

The marketing team wants to target subscribers with @ ‘thank you' offer for all subscribers who have opened an email in the past year, Wihich tool should they use to identify the subscribers to send to?

Total Opens measure

Open data view

Tracking Data Extract

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. Wihat is @ key differentiator to get a dedicated IP rather than using 8 shared one?

Requirement to have Custom URLs on Cloud Pages

Requirement to have Custom URLs on images hosted in Marketing Cloud

Sending Volume > 250,000 Emails/Month fe

The marketing teem wants to split their primary customer dots extension into 10 seperate segments, to use for future A/B testing scenarios. Which feature should be used to easily segment the data extension?

Random Data Extension

Filter Data Activity

SQL query activity

A marketing manager identified an upcoming email campaign for their team to test different subject line voices. They want to first test with a pilot group and then send the winning subject line out to the remaining customers. How should Path Optimizer be configured to handle these requirements?

Tracking tab in Journey Builder

Overview tab in Email Studio

Pending tab in Content Builder

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deals’ email, Which feature provides notification badges to alert NTO of any performance issues?

Einstein Copy Insights

Einstein Messaging Insights

Einstein Engagement Scoring

Northern Trail Outfitters wants multiple business units to access the same date extension within its Enterprise 2.0 account. Where should the data extension reside to achieve this goal?

In the Synchronized Data Extensions folder

In the Data Extensions folder with sharing enabled

In the Shared Data Extensions folder

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deals’ email, Which feature provides noufication badges to alert NTO of any performance issues?

Einstein Copy Insights

Einstein Messaging Insights

Einstein Engagement Scoring

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, Which feature should improve Datorama Dashboard usability?

Campaigns.

Sender Profile