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Marketing Mastery Quiz

Test your knowledge in the world of marketing with our comprehensive quiz designed for aspiring marketers and seasoned professionals alike. This engaging quiz features 65 thought-provoking questions related to marketing strategies, automation, customer engagement, and data analysis in the Marketing Cloud environment.

Key Features:

65 challenging questions
Covering various aspects of marketing
Ideal for self-assessment and skill enhancement

65 Questions16 MinutesCreated by EngagingEmail42

Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup | ON } form, impacting deliverability and sender reputation. 8 \ Calculator ‘ What should NTO use to make sure email addresses are valid before adding to its audience?

Leverage a Smart Capture block

A double opt-in at signup

Add CAPTCHA validation to the form

orthern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other | ON | customers. - \ Calculator ‘ Which action ensures NTO's sending reputation remains intact?

Implement an SAP with Private Domain and a Dedicated IP

Request three Dedicated IPs to spread out the sending volume.

Request a Private Domain to leverage SPF and DKIM authentication.

A marketer wants to use a filter to create a data extension that includes only records from yesterday. | ON } \ Which step should they take to ensure the data extension includes newly added records?

Check the "AUTOMATICALLY REFRESH UPON SENDING’ checkbox.

Configure the filter DE to auto-refresh daily in properties.

Schedule an automation to refresh the filter activity each day.

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only | ON | included in the daily feed if they meet the criteria to remain active. _— \ Calculator ‘ Which import option should be used to ensure the data extension only contains currently active customers?

Append

Overwrite

Add and Update

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO's | ON | subscribers are stored in data extensions. PS \ Calculator ‘ Which Marketing Cloud feature should be used to achieve this?

Publication Lists

List Unsubscribes

Journey Builder Sends

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a | ON | holiday season, want to avoid eliminating planned emails. _— \ Calculator ‘ What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Path Optimizer

Scoring Split

Frequency Split

An insurance company has launched a new campaign to target individuals between 64 and 65 that are not yet | ON | enrolled and are opted into email. All subscriber data is stored in one data extension. PS \ Calculator ‘ How should the marketer use low-code to create this segment?

Create a data filter on the data extension.

Filter the .csv file before import. Cc.) Write a query to create a filtered da

Write a query to create a filtered data extension.

Northern Trail Outfitters (NTO) wants to send out three emails in Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending. How should the automation workflow be built to accomplish this?

Add each Send Email activity to different steps in an automation.

Include a Verification activity between each step of an automation.

Add each Send Email activity to a single step in an automation.

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 | ON | months, ‘ Which report should be run to provide this information?

Contacts Count

Contacts Analytics

Audience Engagement Over Time

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU. What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

After the file import, use the transfer file activity to move data into data extensions in child BUs.

Create automations that import the data directly into the child BUs to bypass the parent level BU.

Fter the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly. What should be set up to help organize NTO's email tracking results?

Create folders in My Tracking and select where to send results when sending an email.

Give emails unique names so they are easier to find in the tracking sends tab.

Remove old tracking results on a regular basis to declutter the results list.

A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a | ON } -csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on —_) the SFTP. Calculator Which activity is missing?

Fire Event

Import File

Ile Transfer

A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and | ON } product line items. The resulting data extension will be used as an entry source for a journey. _— \ Calculator ‘ Which tool should help create this table?

Automation Studio

Data Designer

Audience Studio

A marketer wants to better organize their assets in Marketing Cloud. | ON | \ What should they do to improve searching and filtering in Content Builder?

Add assets to folders upon creation.

Add descriptive tags to each asset upon creation.

Add a description to each asset upon creation.

Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned | ON | its sender reputation may have been negatively impacted by a recent import of subscribers. _— \ Calculator ‘ Which metric should be analyzed as a possible indicator of bad sender reputation?

Send volume

Click rate

Block bounces

Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO | ON | works with an agency to provide the translations, but they lack email developer resources. PS \ Calculator ‘ What should NTO do to create and send localized content at scale?

Leverage templates with AMPscript.

Leverage Enhanced Dynamic Content.

Leverage Multilingual Content Blocks.

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. | ON | However, most images have multiple tags that could be applied, which makes it more difficult to filter to a F manageable number of results. Calculator How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

Make the Customer Key more descriptive.

Leverage Einstein for content tagging.

Use nested tags to create hierarchies.

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique © ) Clicks. BS) = ‘ Which area of the application should provide this data?

Send Performance Tab

Email Overlay View

Racking Conversions Tab

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is | ON | NOT in an attribute group in Contact Builder. PS \ Calculator ‘ What should the marketer do in order to accomplish this?

Select the Recurring schedule type for the entry source in Journey Builder.

Schedule and activate Triggered Sends for the messages in the journey.

Select an automation to populate the Entry Source Data Extension.

Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to | ON | personalize the From Name in emails with the targeted customer's specific representative. PS \ Calculator ‘ Which functionalities accomplish the requested configuration?

Delivery Profile and AMPscript Lookup

Send Classification and Subscriber Attributes

Sender Profile and AMPscript Lookup

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. | ON | \ Which automation should NTO create as a good first step?

An automation that deletes old data extensions, emails, and reports

An automation that contains several recurring emails and decisioning points

An automation that imports subscriber data regularly and updates key data extensions

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days. ‘ Where should they find this dashboard?

Journey Builder - Journey History

Datorama Reports - Journey Performance

Reports - Journey Engagement

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers. Hich actions should help build confidence in NTO's dynamic email capabilities?

Use a Guided Send to perform a test send to internal users using subscriber data.

Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the | ON } sending audience. _— \ Calculator ‘ Which tool should provide a list of subscribers who didn't receive the expected emails?

_sent Dataview

�Subscribers Not Sent To’ report

Not Sent Tracking Extract

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 | ON | bucket every Monday at 6:00 a.m. _— \ Calculator ‘ Which method meets their needs?

Report Scheduling in Datorama Reports

File Transfer Activity in Automation Studio

Report Definition Activity in Automation Studio

A global marketing team has created an email using Content Builder Approvals and shared it with multiple | ON | business units in their Enterprise. Even though the email was approved, additional changes are needed. _— \ Calculator ‘ What is the first action that should be taken to make the edits?

Unshare the email.

Withdraw email approval.

Cancel send using email.

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different © ) content for its least engaged customers. BS) = ‘ Which Journey Builder activity should NTO use?

Engagement Split

Frequency Split

Scoring Split

The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement | ON | for recent sends. —_) \ Calculator ‘ Which tool should supply insights into the tone of subject lines?

Einstein Recommendations

Einstein Messaging Insights

Einstein Copy Insights

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to | ON | subscribers. The audience is located in one data extension, but they also want to send to a partner seed list. _— \ Calculator ‘ Which tool method should the specialist use?

Multi-Step Journey

User Initiated Send

Automation Studio Email Activity

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 | ON | hours to their Enhanced FTP Export folder. The file should contain unique email addresses, PS \ Calculator ‘ At a minimum, which activities should be configured in Automation Studio to meet their requirements?

SQL Query, Data Extract, File Transfer

SQL Query, Filter, Data Extract

Filter, Data Extract, File Transfer

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data | ON | extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. PS \ Calculator ‘ Which additional issues should they consider?

DoNotTrack preferences

Bounced contacts from previous sends

Suppressed contacts from contact deletion

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after | ON | its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing F messages sent throughout the week. Calculator Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

Add complementary SMS campaigns.

Create more focused segmented lists for messaging.

Focus on action-driven subject lines.

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three | ON | months. 5 \ Calculator ‘ Which remediation tactic should be used to improve deliverability?

Increase the frequency of email sending to boost engagement.

Broaden segmentation criteria to reach more diverse audiences.

Scale back sending for specific ISPs until the issue subsides.

A marketer has created a primary data extension that contains all active subscribers with fields containing key | ON | demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their PS \ subscriber base. Calculator What should they use to ensure they have fresh data for these sends?

A nightly automation with a filter activity

A verification step in the send automation

An approval process for sending

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily | ON | sends. NTO’s marketing team is concerned about this send affecting deliverability. PS \ Calculator ‘ Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

Einstein Engagement Frequency

Send Throttling

Sender Authentication Package

Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations. Which journey type is best suited to run this test?

Single Send

Multi-Step

Transactional Send

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target | ON | only a portion of this population for an upcoming send. PS \ Calculator ‘ What should they do to further segment their audience?

Copy the filtered data extension and add additional filter criteria.

Use the Split option to temporarily add additional filter criteria.

Copy the data filter and build a new data extension with additional filter criteria.

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS. | ON | \ What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Send both email and SMS to ensure subscribers get NTO's messages.

Create one Entry Source for each messaging channel.

Ensure source channel Is available in subscriber data.

A marketer wants to store all the attributes for a triggered send within a data extension. | ON | \ Which configuration is required when creating the data extension?

Select the ‘Use for triggeredsend’ checkbox.

Include Subscriberkey and Emailaddress field as primary key.

Create from template and choose triggeredsend template.

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom | ON | fields for further segmentation. PS \ Calculator ‘ Which first step should the customer take to ensure the new fields are available to seqment on?

Edit the fields in the synchronized data source.

Create a new data extension with the new fields.

Create a data filter that includes the new fields.

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To | ON | give these customers a high-end purchasing experience, NTO wants to send a customized ‘congratulations’ email F the day they are posted in the data extension, and follow up with a review request 14 days later. Calculator Which automation solutions should be set up to accommodate this request?

Journey Builder and Behavioral Triggers

Automation Studio and Path Optimizer

Automation Studio and Journey Builder

A marketing team uses email templates as a means to create a consistent style guide. The team has recently | ON | updated the primary template to coincide with company-wide rebranding; however, content approvers are F \ reporting they are not seeing the new changes reflected. Calculator Which step needs to be completed?

The email must be recreated using the updated template.

‘Update Email Now’ needs to be applied to each email.

The template must be approved before updates are reflected.

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence. Which standard tool best does this?

Einstein Copy Insights

Einstein Email Recommendations

Einstein Messaging Insights

A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in © ) different email clients. p ) = ‘ Which tool should the marketer use?

Content Detective

Test Send

Send Preview

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension. | ON } \ What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Calculator ‘ Send menu?

Save the data extension in the Test Folder.

Create the data extension as 'Is Testable’.

Associate the data extension to the Campaign.

Northern Trail Outfitters uses an automation to process and report sales agents’ weekly data extensions. All sales | ON | agents’ data is needed for the automation's created report to be correct. Some agents have not been creating J their data extensions in time. Calculator Which step prevents the automation from completing the automation instance and delivering an inaccurate | report?

Data Extract Activity

Verification Activity

Wait Activity

Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. | ON | \ Which best practice should NTO employ?

Reduce line spacing to fit more content on the screen and reduce scrolling. I ” KRYTERION’ partner al A cioaaL TESTING SOLUTIONS | | Single Book Salesforce Certified Marketing Cloud Email Specialist Ww | | , Time Remaining : 01:01:18 Multiple Books f | NS | { 47 of 65. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. | ON | \ Which best practice should NTO employ? Calculator ‘ \ = | B.() Remove role="presentation” from layout tables to support assistive technolo

Remove role="presentation” from layout tables to support assistive technologies.

Increase the font size (over 16pt) to make the content easier to read,

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Which feature should NTO use?

Einstein Copy Insights

Einstein Content Selection

Enhanced Dynamic Content

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should | ON | include details about loyalty members’ profiles, point balance, and purchase behavior, This data exists in J \ Marketing Cloud across several data extensions. Calculator What should a marketer use to build this level of personalization into the email?

Enhanced Dynamic Content Blocks

AMPscript Search Functions

Personalization Strings

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey | ON | performance. PS \ Calculator ‘ Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

Email and Journey Overview Dashboard

Email Performance Dashboard

Journey Performance by Email Dashboard

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. | ON | The campaign will need to send up to three emails but stop sending to each specific subscriber once they have J made a purchase at the NTO outlet, and provide reporting on the success of the campaign. Calculator Which Journey Builder component addresses the two requirements of this campaign?

Decision Splits

Goals

Exits

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve | ON | segmentation for future sends. J \ Calculator ‘ Which content block should the team use to capture this information directly from the inbox for some subscribers?

Smart capture block

Interactive Email Form block

Einstein content block

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. | ON } \ What should a marketer do to ensure the Email Address field values are unique?

Mark the field as the Primary Key.

Mark the data extension as Sendable.

Use Email Address as Subscriber Key.

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically | ON | filter, sort, and group the data in one view but is not comfortable writing SQL queries. J \ Calculator ‘ Which tool should NTO use?

Filter Activity in Automation Studio

Email Performance Over Time Report

Pivot table in Datorama Reports

A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the | ON | email is opened in Gmail. F \ Calculator ‘ What guidance should be given to the email developer to ensure the interactive form displays correctly?

Ensure the ‘Optimize for Gmail’ checkbox is selected.

Ensure characters in the CSS tags are limited to 16kB.

Ensure fallback content has been configured for Gmail.

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its | ON | customers can identify their specific line of business when receiving an email. J \ Calculator ‘ Which setting should be configured in a send to identify the line of business sending the message?

Sender Authentication Package

Brand Builder

Sender Profile

Northern Trail Outfitters imports an encrypted file of its subscribers’ favorite colors. | ON | \ Which automation activity and configuration setting should be used for import to a data extension?

Manage Files in File Transfer.

Configure Field-Level Encryption in import file.

Specify character encoding in import file.

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will | ON | be selected based on the orders placed on NTO's website. What should NTO configure in Path Optimizer?

Email Engagement

Manual Engagement

Web Conversion

When building an email audience, a marketer first runs a query to update a data extension referenced in the | ON | audience query. J \ Calculator ‘ Which configuration should be used to ensure the exclusion is updated before the audience query runs?

In the step with the two SQL activities, place a wait step between them.

Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Place the audience SQL Query Activity below the exclusion SQL Query Activity.

A marketer needs to send emails to the creative team for proofing as part of an email campaign. | ON | \ Which feature should help achieve this as an automatic flow?

Subscriber Preview

Approval Workflow

Content Builder Approvals

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data | ON | from the Purchase Data Extension. PS \ Calculator ‘ What should be used to source the data from these different sources?

Attribute Group

SQL Query Activity

Data Filter

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing | ON | an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new 8 email address is stored in the target data extension. Calculator What is preventing the customer from receiving emails at their new address?

The new email address is from an unsupported domain.

The email address has not been updated in All Subscribers.

The customer has not opted in again with the new address.

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was | ON } recently recalled. The email must be sent to each applicable customer even if they have unsubscribed. PS \ Calculator ‘ Which component should be configured to provide this functionality?

Delivery Profile

Send Classification

Sender Profile

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. | ON | When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a J \ status of ‘Held’. Calculator What is the source of the duplicate subscriber key?

Triggered Send Managed Lists

Global Unsubscribe List

Auto Suppression List

After sending an initial ‘welcome’ email, Northern Trail Outfitters needs to configure Journey Builder to continue a | ON | customer acquisition journey after a purchase is made on its website. J \ Calculator ‘ Which type of activity should be used?

Engagement Split

Behavioral Trigger

Wait Until Event

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