Corporate Communication Quiz
Corporate Communication Quiz
Test your knowledge on corporate communication and stakeholder management with our comprehensive quiz designed for professionals and students alike. Whether you're looking to enhance your understanding or prepare for real-world scenarios, this quiz covers a wide range of topics.
- 56 engaging questions
- Multiple choice and checkbox formats
- Immediate feedback on answers
What is corporate communication
The process of sharing information and messages with internal and external audiences
The practice of managing and coordinating all forms of communication within an organization
The strategic use of communication to build and maintain relationships with stakeholders
All of the above
Why is effective corporate communication important for businesses?
To maintain a positive public image and reputation
To enhance employee engagement and productivity
To improve collaboration and coordination among teams
All of the above
What is stakeholder management?
The process of identifying, analyzing, and engaging with stakeholders to achieve organizational goals
He practice of managing and coordinating the relationships between an organization and its stakeholders
The strategic use of communication to build and maintain relationships with stakeholders
All of the above
Why is it important for businesses to manage their stakeholders?
To maintain a positive public image and reputation
To enhance employee engagement and productivity
To improve collaboration and coordination among teams
All of the above
What is the input-output model of stakeholder management?
A model that describes the flow of information and resources between an organization and its stakeholders
A model that identifies the key stakeholders and their interests in an organization
A model that assesses the potential impact of an organization on its stakeholders
All of the above
What is the stakeholder management model?
A model that describes the flow of information and resources between an organization and its stakeholders
A model that identifies the key stakeholders and their interests in an organization
A model that assesses the potential impact of an organization on its stakeholders
All of the above
Select the correct attributes of the stakeholder management model
Dominant
Definitive
Derivate
Detrimental
Dormant
Dangerous
Dependent
Dismissive
Demanding
Discretionary
What classifies a Stakeholder management model?
Power, Authority, Urgency
Power, Legitimacy, Urgency
Strength, Urgency, Validity
Authority, Strength, Legitimacy
What does Framing consist of?
Influencing peoples thoughts
Influencing the choice people make when perceiving things
Influencing people's opinions when reading an article
All of the above
One-stop shop for media relations; they typically include standard reports, speeches and press releases.
Online Forum
Press Conference
Online Newsroom
Media Monitoring
A sudden and unexpected event that disrupts the organisation's operations and poses a financial and reputational threat.
A Crisis
A Natural Disaster
An act of terrorism
A fail in corporate communication policies
What are the four dimensions of a crisis-type matrix
Unintentional
Internal
Inevitable
Evitable
External
Intentional
Predictable
Unpredictable
Crisis-Type Matrix: Usually an issue between the organisation and somebody who challenges it for some reason.
Faux Pas
Terrorism
Accidents
Transgression
Crisis-Type Matrix: Product tampering, hostages, sabotage
Faux Pas
Terrorism
Accidents
Transgression
Crisis Type Matrix: violating laws, withholding information, creative bookkeeping
Faux Pas
Terrorism
Accidents
Transgression
Perception of low level of responsibility
Denial
Clarification
Attack and Intimidation
Excuse
Downplay
Bolstering
Transcendence
Victimisation
Full apology
Remediation
Forgiveness
Rectification
Preparation of high level of responsibility
Denial
Clarification
Attack and Intimidation
Excuse
Downplay
Bolstering
Transcendence
Victimisation
Full Apology
Remediation
Forgiveness
Rectification
There are many difference between old and new media. Which one of the following applies to old media?
Crowdcasting
Corporate Positioning
Changing
Platform
There are many difference between old and new media. Which of the following applies to new media?
Crowdcasting
Corporate positioning
Channel
Fixed
Changing
One-to-many
Platform
Expensive
Online media that an organisation controls, it has the purpose of generating interest and engaging stakeholders
Owned
Paid
Earned
online media that has the purpose of advertise and feed the organisation’s owned media.
Paid
Owned
Earned
the most credible and authentic type of media that organisations can’t control it.
Earned
Owned
Paid
What are the principles of success of a company's social media presence?
Participatory, Authentic, Resourceful, Credible
Proactive, Actual, resourceful, reliable
Proactive, Actual, resourceful, credible
Authentic, Participatory, resourceful, reliable
How to make employees feel valuable? Select more than one.
Share important news
They are consulted with
They are given raises
Their suggestions are acted upon
They are listened to
What type of communication are employees part of?
Internal
External
The company tells you what it is important and valued
Downwad Communication
Upward Communication
Employees send info to the company about what can be done to improve
Upward Communication
Downward Communication
True or false? In upward communication the company aware of their employees’ needs, concerns and suggestions
True
False
True or False? It is possible to have a combination of both upward and downward communication in a business?
True
False
What are some negative consequences of the Organisational Silence structure?
Blocks negative feedback but also ability to correct mistakes
Poor decision-making: interesting alternatives are not considered
Fear of making mistakes leads to death or originality, creativity
Loss of competitive edge: poor or stagnant products or services
Gives the business a loss in profit as employees are more likely to leave the company
The portfolio of activities that organisations undertake to fulfil perceived duties as members of society
CSR
Corporate Citizenship
Community relations
What is the triple bottom line of CSR?
Planet, People, Product
Placement, Product, Price
People, Planet, Profit
Profit, Planet, Price
Which CSR Approach is defined by: Necessary investments in social or environmental practices.
Defensive
Charitable
Promotional
Strategic
Transformational
Which CSR Approach is defined by: The organisation looks for the social and environmental issues that connect with its strategy and its core business operations
Defensive
Charitable
Promotional
Strategic
Transformational
Which of the definitions applies to transformational CSR approach
The organisation sees its CSR only as a way to enhance their reputation.
The organisation focuses its activity on the root causes of sustainability and social responsibility.
The organisation supports local charities or programmes.
What are the different strategies for CSR?
Informational Strategy
Stakeholder Response Strategy
Stakeholder involvement strategy
Stakeholder perspective strategy
Reaction strategy
Stakeholder educational strategy
Which strategy is defined as a Real mutual dialogue between company and stakeholders
Informational Strategy
Stakeholder Educational strategy
Reaction strategy
Stakeholder perspective strategy
Stakeholder involvement strategy
Stakeholder response strategy
What are the guidelines for good CSR
Set Clear Objectives
Set Progressive Objectives
Involve stakeholders
Report transparently
Be accountable
Create a plan
Create a profit comparison to CSR
Approaches to community relations: Partnerships with community agencies, organisms, etc. To enhance education, infrastructure and welfare
Charitable Donations (prior 1980)
Community involvement (1980-90)
Citizenship Approach (1990-present)
Approaches to community relations: Cash contributions to local charities
Charitable Donations (prior 1980)
Community involvement (1980-90)
Citizenship Approach (1990-present)
Direction for the organisation tells you the activities you need to undertake to make your reputation stronger among your stakeholders.
Strategic Planning
Communication Strategy
Business Vision
Business Mission
Message style: Company makes a generic-type claim but suggests they have superiority
Pre-emptive
Symbolic
Emotional
Generic
Rational
Message style: Company makes a superiority claim based on a distinctive advantage
Rational
Symbolic
Emotional
Generic
Pre-emptive
Is about filling a void left by the “absent”
CSR
Public Responsibility
Business
Is about giving back to the community
CSR
Public Responsability
Business
Strategies and situations: if you operate in a sector unrelated to public services but where there is an opportunity to develop political capacity
Supplement
Substitute
Support
Stimulate
Strategies and situations: for situation of urgency or when the company can augment government efforts
Supplement
Substitute
Support
Stimulate
During a crisis: Company thinks it cannot be harmed and chooses to remain silent
Free to attack
Free to ignore
Forced to avoid
Forced to defend
During a crisis: Your company is attacked and unfairly blamed
Free to attack
Free to ignore
Forced to avoid
Forced to defend
Disadvantages of forced to defend
A defensive attItude is always suspicious
Goes against a basic communication principle: carry the initiative
You will be perceived as holding out information.
Perception of arrogance, implicit guilt
Heightened interest may be counterproductive in the end
Advantages of problem solving:
Impression of commitment will help preserve reputation
Media pressure diminishes, employee morale grows
Reduces risk of misunderstanding
Avoids the risk of legal liability if you say something you shouldn’t
Allows your company to justify its decisions publicly
What are the two dimensions of online dialogue strategies
Orientational and Organisational
Data and Users
Internal and External
Dialogue and Monologue
The degree to which participants in the dialogue challenge and change each other's perspectives and assumptions.
Concertative
Transformative
Framing
Generative
Refers to the degree to which participants in the dialogue generate new ideas, solutions, and possibilities.
Concertative
Transformative
Framing
Generative
In what step does "Pause all outbound messages" fall during a crisis
Before
During
After
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