Marketing
Marketing Concept
The marketing concept in the pharmaceutical industry focuses on convincing the market to accept what the manufacturer produces.
True
False
Role of IT in Marketing .
Information Technology plays a significant role in pharmaceutical marketing by enhancing connectivity and information access.
True
False
Unique Aspects of Pharmaceutical Marketing
In pharmaceutical marketing, the purchasing habits are directly influenced by the end consumers.
True
False
Market Research vs. Marketing Research
Market research and marketing research in the pharmaceutical industry are essentially the same thing.
True
False
Components of Market Research
Environmental scanning in pharmaceutical market research primarily involves assessing the general public's preferences.
True
False
Types of Market Research
Periodic surveys and retail pharmacy purchases are part of market research in the pharmaceutical industry.
True
False
Detailing in Pharmaceutical Sales
Detailing in the pharmaceutical industry involves online advertising exclusively.
True
False
Effective Detailing
One of the main objectives of detailing is to influence prescribing habits of physicians.
True
False
e-Detailing and Sample Management
e-Detailing in pharmaceutical sales is less cost-effective compared to traditional detailing methods.
True
False
Other Marketing & Sales Techniques
In pharmaceutical marketing, engaging with Key Opinion Leaders has no significant impact on sales strategies.
True
False
Basic Accounting Concept:
The fundamental accounting equation is:
Assets = Liabilities - Owner's Equity
Assets + Liabilities = Owner's Equity
Assets = Liabilities + Owner's Equity
Owner's Equity = Assets + Liabilities
Double-Entry Bookkeeping:
In double-entry bookkeeping, every transaction affects at least:
One account
Two accounts
Three accounts
Four accounts
Financial Statements:
Which is not a primary financial statement?
Balance Sheet
Cash Flow Statement
Income Statement
Equity Statement
Role of Budgets:
A budget primarily serves to:
Record past transactions
Forecast future performance
Calculate tax liabilities
Determine employee bonuses
Liquidity Ratios:
The current ratio is calculated by dividing:
Current liabilities by current assets
Current assets by current liabilities
Total assets by total liabilities
Cash and cash equivalents by current liabilities
Profitability Ratios:
Return on Equity (ROE) is calculated by dividing:
Net Income by Total Assets
Gross Profit by Sales
Net Income by Shareholders' Equity
Operating Income by Total Liabilities
Accounting vs. Bookkeeping:
The main difference between accounting and bookkeeping is that:
Bookkeeping involves recording transactions, while accounting includes interpreting the data
Accounting is only used for tax purposes
Bookkeeping focuses on financial statement preparation
There is no difference between the two
Financial Ratio Analysis:
Financial ratio analysis is essential for:
Predicting stock prices
Evaluating an organization's financial health
Deciding employee salaries
Determining product prices
Activity Ratios:
Inventory turnover ratio measures:
The speed at which inventory is sold and replaced
The total value of inventory held
The percentage of inventory lost or damaged
The cost of goods sold in a period
Accounting Integrity:
Ethical accounting practices primarily ensure:
Higher profits
Accuracy and transparency in financial reporting
Faster financial analysis
Simplification of tax calculations
Depreciation Method:
The purpose of depreciation in accounting is to:
Decrease tax liabilities
Reflect the decreasing value of an asset over time
Increase the company's profit
Calculate employee bonuses
Business Scenario - Profit Margin:
Company A has a higher profit margin than Company B. This indicates that Company A:
Has higher sales revenue
Is more efficient in controlling costs relative to its revenue
Has a larger market share
Pays less in taxes
Business Scenario Debt-to-Asset Ratio:
If a company has a debt-to-asset ratio of over 50%, it suggests that:
The company is financed more by equity than debt
The company is at a lower risk of bankruptcy
The company is financed more by debt than equity
The company's assets are fully paid off
Business Scenario - Return on Investment (ROI):
A company with a low ROI indicates that:
It is using its assets productively
It is not using its assets productively
It has high net income
It has high sales revenue
Business Scenario - Current Ratio:
A pharmaceutical company with a current ratio less than 1 indicates:
It might have difficulties meeting short-term obligations
It has a strong liquidity position
It is heavily invested in fixed assets
It has no short-term liabilities
Accounting Equation:
In the accounting equation, if liabilities increase:
Assets must decrease
Assets must increase or owner's equity must decrease
Owner's equity must increase
The equation becomes unbalanced
GAAP:
Generally Accepted Accounting Principles (GAAP) are:
International accounting standards
Strictly for tax purposes
U.S. Standards for financial reporting
Only applicable to non-profit organizations
Breakeven Analysis:
Breakeven analysis helps a company to determine:
When it will make a profit
The point at which total revenues equal total expenses
Its market shar
The effectiveness of its marketing strategy
Auditing Process:
The primary purpose of an audit is to:
Calculate taxes owed
Verify the accuracy of financial statements
Assess the performance of management
Determine employee bonuses
Types of Budgets:
A sales budget is primarily used to:
Estimate future sales volumes
Record past sales transactions
Calculate profit margins
Set prices for products
Business Scenario - Liquidity:
A company with a quick ratio significantly higher than the industry average is likely to:
Have difficulty meeting short-term obligations
Be efficiently managing its short-term assets
Be holding too much inventory
Have a low return on equity
Business Scenario Operating Margin:
A high operating margin suggests that a company:
Has high selling and administrative expenses
Is efficiently managing its operating costs
Is not generating enough sales
Has a low gross profit margin
Earnings Per Share (EPS):
Earnings Per Share is calculated by dividing:
Net Income by Total Assets
Net Income by the Number of Stock Shares Outstanding
Gross Profit by Total Assets
Operating Income by the Number of Stock Shares Outstanding
Business Scenario - Inventory Management:
A high inventory turnover rate may indicate:
Efficient inventory management
Loss of sales due to insufficient stock
High product demand
Both a) and b)
Business Scenario Financial Health:
A company's statement of cash flows can help investors understand:
The company's tax strategy
The company's investment in research and development
How the company is managing its cash flows
The company's employee satisfaction levels
Fixed vs. Current Assets:
Fixed assets differ from current assets in that they are:
Used within a year
Intangible
Expected to provide benefit for more than one year
Highly liquid
Business Scenario - Cost Control:
An organization with lower than average operating expenses is likely:
Less profitable
Less efficient
Better at controlling costs
Facing financial difficulties
Business Scenario - Financial Leverage:
A company with high leverage ratios is likely to:
Have a high level of debt compared to equity
Be at a lower financial risk
Have a high level of equity compared to debt
Be investing heavily in fixed assets
Cash Ratio Importance:
The cash ratio is important because it indicates:
The profitability of a company
How well a company can meet its short-term obligations with its most liquid assets
The total revenue of a company
The market share of a company
Business Scenario - Net Income:
If a company's net income decreases, it could be due to:
An increase in sales
Higher operating expenses
A decrease in liabilities
An increase in non-operating income
{"name":"Marketing", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Marketing Concept The marketing concept in the pharmaceutical industry focuses on convincing the market to accept what the manufacturer produces., Role of IT in Marketing . Information Technology plays a significant role in pharmaceutical marketing by enhancing connectivity and information access., Unique Aspects of Pharmaceutical Marketing In pharmaceutical marketing, the purchasing habits are directly influenced by the end consumers.","img":"https://www.quiz-maker.com/3012/images/ogquiz.png"}