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Test Your Skills: Can You Identify These Famous Logos?

Think you can ace our logo quiz online? Name these logos and prove your logo recognition skills!

Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art illustration for logo quiz with famous brand images on sky blue background

Use this logo quiz to see how many famous logos you can spot at a glance. Play quick rounds, see your score, and have fun while you sharpen visual memory; if you prefer typing the names, try a related naming quiz.

Which company's logo is the simple black 'Swoosh' design?
Puma
Reebok
Nike
Adidas
The Swoosh is the trademark logo of Nike, designed in 1971 by Carolyn Davidson. It symbolizes motion and speed, reflecting the brand's athletic focus. The simple yet dynamic design has become one of the most recognizable symbols in sportswear.
Which technology company's logo depicts an apple with a bite taken out of it?
HP
Apple
Samsung
Dell
Apple Inc.'s logo is a stylized apple with a bite, created by Rob Janoff in 1977. The bite distinguishes it from other fruits and has become a symbol of computing innovation. It remains one of the most iconic tech logos worldwide.
The golden arches logo belongs to which fast-food chain?
KFC
Burger King
Wendy's
McDonald's
The golden arches form the letter 'M' and have been McDonald's primary logo since 1962. They were inspired by the design of the restaurant's architecture. Over decades, the arches have become synonymous with the fast-food experience.
What coffee chain features a two-tailed mermaid, or siren, in its logo?
Tim Hortons
Starbucks
Costa Coffee
Dunkin'
Starbucks' siren logo has evolved since 1971, featuring a twin-tailed mermaid inspired by nautical mythology. The design references Seattle's seaport heritage. It remains a central element of the brand identity.
Which logo features red cursive script and is known worldwide for its soda?
Dr Pepper
Pepsi
Coca-Cola
Fanta
Coca-Cola's iconic Spencerian script dates back to the 1880s and has remained largely unchanged. Its flowing red text is one of the most recognizable logos globally. The design conveys heritage and refreshment.
A multicolored wordmark with letters in blue, red, yellow, and green belongs to which company?
Microsoft
eBay
Yahoo
Google
Google's logo uses a clean sans-serif typeface with primary colors plus a green 'L'. This color choice reflects playfulness and creativity. It was introduced in 1999 and updated in 2015 to a modern geometric font.
A blue lowercase 'f' on a white background is the logo of which social media platform?
Instagram
Facebook
Twitter
LinkedIn
Facebook's logo is a simple lowercase 'f' in white on a blue square, symbolizing the social network's identity. It was introduced in 2005 and has remained a core visual element. The design conveys connectivity and trust.
Which platform uses a light blue bird as its logo?
Snapchat
Twitter
Pinterest
TikTok
Twitter's logo, known as the 'Twitter Bird' or 'Larry', represents freedom and communication. It was refined over the years to a simple light blue silhouette. The bird has become synonymous with real-time conversation online.
Which company's logo features a curved arrow from 'A' to 'Z' forming a smile?
Alibaba
Amazon
eBay
Walmart
Amazon's logo includes a yellow arrow pointing from A to Z, symbolizing that the company sells everything from A to Z. The arrow also resembles a smile to convey customer satisfaction. This design was introduced in 2000.
A three-stripe leaf logo belongs to which sportswear brand?
Under Armour
Nike
Adidas
Puma
Adidas' trefoil logo, introduced in 1972, features three leaves representing the company's focus on performance. The three stripes have been a brand identifier since its foundation in 1949. The trefoil is used for lifestyle products while the three stripes mark athletic lines.
Which luxury car brand uses a blue and white roundel divided into quadrants?
Volkswagen
Mercedes-Benz
Audi
BMW
BMW's roundel features blue and white quadrants taken from the Bavarian flag. It was introduced in 1917 and has become synonymous with the brand's engineering heritage. The circular design also references its origins as an aircraft engine manufacturer.
A three-pointed star inside a circle is the emblem of which automaker?
Infiniti
Acura
Mercedes-Benz
Cadillac
Mercedes-Benz's logo is a three-pointed star representing domination over land, sea, and air. It was first used in 1926 after the merger of Daimler and Benz. The star enclosed in a circle conveys luxury and engineering excellence.
Which oil company uses a yellow scallop shell as its logo?
Chevron
BP
Shell
ExxonMobil
Shell's pecten shell logo dates back to 1904 and was officially adopted in 1971. The simple, bold design conveys approachability and global reach. The yellow and red colors boost visibility and brand recognition.
The overlapping red and yellow circles logo represents which credit card company?
Mastercard
Visa
Discover
American Express
Mastercard's logo consists of two overlapping circles, symbolizing partnership and global commerce. The design has evolved since the 1960s to a minimalist form that is easily recognizable. The red and yellow colors stand for energy and optimism.
Which automotive company's logo features three overlapping ovals forming a 'T'?
Honda
Hyundai
Toyota
Nissan
Toyota's logo, introduced in 1989, uses three ovals symbolizing the unification of customers and the brand. The overlapping design also forms a stylized 'T'. It conveys reliability and innovation.
Which brand's logo features a prancing horse on a yellow background?
Ferrari
Lamborghini
Porsche
Maserati
Ferrari's 'Cavallino Rampante' logo shows a black prancing horse on a yellow shield. It was inspired by a World War I fighter pilot's emblem and adopted in 1929. The design represents power and speed.
Which fashion brand has a green crocodile logo?
Gatorade
Lacoste
Asics
Crocs
Lacoste's crocodile logo honors founder René Lacoste's nickname, 'the Crocodile.' It was first used on tennis attire in 1927. The green applique logo symbolizes heritage and sport.
A stylized 'U' comprised of various product icons forms the logo of which company?
Unilever
Vodafone
Uber
Uniqlo
Unilever's logo is a giant 'U' made up of icons representing its diverse products and values. Introduced in 2004, it conveys sustainability and consumer focus. Each icon tells a story about the brand's commitments.
Which bank's logo is a red hexagon that resembles an hourglass or bow tie?
Deutsche Bank
HSBC
Citibank
Barclays
HSBC's logo features a red hexagon inspired by the Saint Andrew's Cross, reflecting the bank's Scottish origins. The shape also resembles an hourglass or bow tie, symbolizing reliability. It was adopted in 1983 after multiple mergers.
Which courier company's logo contains a hidden arrow between the letters 'E' and 'X'?
UPS
FedEx
DHL
TNT
The FedEx logo uses negative space between the 'E' and 'X' to form an arrow, symbolizing speed and precision. This clever design was created in 1994 by Lindon Leader. It has won awards for its simplicity and impact.
Which automotive logo features a stylized 'VW' in a circle?
Saab
Vauxhall
Volvo
Volkswagen
Volkswagen's emblem combines the letters 'V' and 'W' within a circle. It was designed in 1937 and modernized over decades to a cleaner look. The logo reflects the brand's German engineering heritage.
Which soda brand's logo features a red, white, and blue circular swirl?
Coca-Cola
7 Up
Pepsi
Dr Pepper
Pepsi's logo is a circle divided into red, white, and blue waves, a design introduced in 2008. The circular shape and color scheme convey energy and American heritage. It has evolved significantly since its 1898 origins.
Which chocolate brand's mountain logo contains a hidden bear silhouette?
Toblerone
Ferrero Rocher
Cadbury
Milka
Toblerone's logo depicts the Matterhorn mountain with a hidden bear silhouette representing the city of Bern, where the brand originated. The bear was integrated in 1960 to pay homage to Bern's coat of arms. It's a subtle detail appreciated by design enthusiasts.
Which tortilla chip brand's logo shows two people sharing a chip as the dots of the 'i's?
Lays
Pringles
Tostitos
Doritos
Tostitos' logo features the two 'T's as people dipping a chip into a bowl, represented by the 'o'. This playful design was introduced in 1999 to emphasize sharing. It highlights the social aspect of snacking.
Which brand's logo uses two mirrored mountain wave shapes to form a heart symbol?
Quiksilver
Billabong
RVCA
Roxy
Roxy's logo is created by mirroring Quiksilver's mountain wave icon to form a heart, reflecting the brand's focus on women's surf wear. It was launched in 1990 as a sister brand to Quiksilver. The design is celebrated for its clever dual imagery.
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Study Outcomes

  1. Identify Famous Logos -

    Sharpen your ability to identify logos from top global brands, even when presented with partial or pixelated images.

  2. Name Brand Identities -

    Practice how to name these logos correctly and recall brand names under time pressure for improved brand memory.

  3. Enhance Recognition Speed -

    Improve your logo recognition skills and decrease the time it takes to identify this logo in rapid-fire challenges.

  4. Analyze Distinctive Elements -

    Break down color schemes, shapes, and design cues to understand what makes each logo unique in logo quizzes with answers.

  5. Apply Competitive Strategies -

    Use the free logo quiz to challenge friends, compare scores, and track your progress across multiple attempts.

Cheat Sheet

  1. Color Psychology in Logo Recognition -

    Research from the Journal of Consumer Psychology shows that specific hues trigger emotional responses - red for urgency, blue for trust - so linking color to brand identity helps you identify logos faster. When you spot a bold yellow or calming green, recall that brands use these colors strategically to convey personality and improve recall (Eysenck et al., 2018).

  2. Gestalt Principles of Shape and Form -

    The German Gestalt psychologists at the University of Heidelberg explain how our brains group visual elements based on similarity, continuity, and closure, making it easier to recognize logos even in fragments. By understanding how symmetry and proximity guide your perception, you can name these logos more efficiently when only parts are visible (Wagemans et al., 2012).

  3. Typography and Brand Fonts -

    Harvard Business Review research highlights that serif fonts often imply tradition and reliability, whereas sans-serif fonts feel modern and clean, aiding you in logo recognition by style cues alone. Next time you see a distinctive letterform, use that hint to name these logos or narrow down the brand list.

  4. Mnemonic Tricks for Brand Memory -

    Use acronyms like C.R.A.F.T. (Color, Readability, Alignment, Form, Typeface) as a quick checklist to reinforce your visual memory - this technique from the Memory Institute simplifies how you identify this logo under pressure. Creating vivid stories around each element also leverages dual-coding theory for stronger recall (Paivio, 1969).

  5. Active Recall with Logo Quizzes and Spaced Repetition -

    Oxford Learning Institute data suggests that regular self-testing - such as logo quizzes with answers - and spaced review dramatically boosts long-term retention. Schedule short, frequent practice sessions to reinforce your ability to identify logos and measure progress through quick answer checks.

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