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Quizzes > Business & Finance > Marketing & Management

Can You Identify These Iconic Corporate Logos? Take the Quiz!

Ready for a logo quiz challenge? Identify corporate logos and prove your brand savvy!

Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art illustration for a corporate logos quiz on a teal background

Use this corporate logos quiz to see how many logos you can name from memory. You'll practice quick visual recall on a set of well‑known icons and pick up a few design cues along the way - perfect for a short break or warm‑up before trivia night. When you finish, keep the streak going with another logo set.

Which company's logo features a bitten apple?
Dell
Microsoft
Samsung
Apple
The bitten apple logo is one of the most recognizable corporate symbols and represents Apple Inc. The bite was added to distinguish it from a regular cherry or tomato, and it has become a metaphor for knowledge and innovation. Since its introduction in 1977, it has evolved into a sleek monochrome design used on all Apple products.
Which brand uses the "swoosh" logo?
Reebok
Nike
Adidas
Puma
The swoosh logo was designed in 1971 and represents the wing of the Greek goddess Nike, symbolizing speed and motion. It is synonymous with the Nike brand and appears on shoes, clothing, and equipment worldwide. The simplicity and dynamic shape have made it one of the most iconic sports logos.
Which fast-food chain features golden arches in its logo?
Wendy's
McDonald's
KFC
Burger King
The golden arches were introduced in the 1950s and have become the defining symbol of McDonald's. They are intended to represent an 'M' for McDonald's, while doubling as an architectural feature of early restaurants. The arches are globally recognized as a sign of the chain's fast-food restaurants.
Which coffee chain has a circular logo with a twin-tailed mermaid?
Starbucks
Peet's Coffee
Costa Coffee
Dunkin'
Starbucks' logo features a siren (a twin-tailed mermaid) inspired by a 16th-century Norse woodcut. It represents the brand's maritime heritage and seafaring traditions associated with coffee trade. Over time, the logo has been simplified to focus on the siren alone in a green circle.
Which search engine's logo includes multi-colored letters?
DuckDuckGo
Google
Yahoo
Bing
Google's logo uses four primary colors - blue, red, yellow - and one secondary color, green, to create a sense of playfulness. The choice of colors was deliberate to show that Google doesn't follow rigid rules. This multi-colored logo has gone through several redesigns to become cleaner and more modern.
Which beverage brand has a red script logo established in 1886?
Coca-Cola
Pepsi
Dr Pepper
Sprite
The Coca-Cola logo, created in 1886, features a Spencerian script in red. It was designed to stand out on 19th-century soda fountain equipment and remains one of the most recognized logos worldwide. The warm red color and flowing script evoke tradition and familiarity.
Which e-commerce company uses a logo with an arrow from A to Z?
Shopify
Amazon
eBay
Alibaba
Amazon's logo features a yellow arrow that connects the letters 'A' to 'Z', implying they sell everything from A to Z. The arrow also forms a smile, conveying customer satisfaction. This clever design element reinforces Amazon's wide selection and friendly service.
Which logistics company's logo hides an arrow between the 'E' and 'x'?
FedEx
TNT
UPS
DHL
FedEx's logo uses negative space to hide a right-pointing arrow between the 'E' and 'x', symbolizing speed and precision in delivery services. This design was introduced in 1994 and is celebrated as a classic example of clever logo engineering. Many viewers don't notice the arrow until it's pointed out.
Which sportswear brand features a logo of three diagonal stripes?
Reebok
Under Armour
Adidas
Puma
Adidas' three-stripe design dates back to the 1940s and was originally chosen for shoe stability. Over time it has become a universal identifier for the brand. The stripes often appear at an angle to form a mountain shape, symbolizing challenges and goals.
Which payment network logo has two overlapping circles, one red and one yellow?
Discover
Mastercard
Visa
American Express
Mastercard's logo features two interlocking circles - red on the left and yellow on the right - symbolizing global connectivity and trust. The Venn diagram-like design represents the brand's role in bridging consumers and businesses. In 2016, the company simplified the design to focus on the circles with minimal text.
Which tech company's logo consists of four colored panes forming a window?
Intel
Microsoft
IBM
HP
Microsoft's logo, introduced in 2012, uses four colored squares to represent a window, symbolizing the company's flagship Windows operating system. The colors red, green, blue, and yellow reflect the diversity of Microsoft's products. The simple, modern design aligns with the Metro design language used in its software.
Which soda brand has a circular logo with a red, white, and blue swirl?
Mountain Dew
Pepsi
7UP
Dr Pepper
Pepsi's globe logo uses swirling red, white, and blue segments to convey global appeal and refreshment. It was updated in 2008 to a more dynamic, asymmetrical design. The red and blue reflect Pepsi's American heritage, while the swirl adds a sense of movement.
Which fast-food brand features an elderly man's face in its logo?
Subway
Domino's
Papa John's
KFC
KFC's logo features Colonel Harland Sanders, the chain's founder, drawn as a friendly older man with glasses and a goatee. His likeness has remained a core part of the brand identity since the 1950s. The red and white color palette reinforces the brand's warmth and passion for chicken.
Which automaker's logo is a blue oval with its name in white script?
Toyota
Honda
Ford
Chevrolet
Ford's blue oval logo, featuring the brand's name in white scripted lettering, dates back to 1907. The oval shape was introduced in 1912 to encircle the script and create a distinctive badge. The rich blue color conveys strength and reliability associated with Ford vehicles.
Which oil company's logo features a yellow shell with a red outline?
Shell
Chevron
BP
ExxonMobil
Shell's logo, known as the 'pecten', is a stylized yellow seashell with a red outline. It was adopted in 1904 and redesigned multiple times for simplicity. The bright colors and bold shape make it one of the most recognizable logos in the energy sector.
Which electronics brand uses a red circle with a stylized lowercase 'b'?
Panasonic
Sony
Beats by Dre
LG
Beats by Dre's logo features a bold red circle containing a lowercase 'b' that also resembles a headset's earcup. Launched in 2008, the minimalist design quickly became an icon in consumer audio. It conveys both the brand name and its focus on headphones.
Which automaker's logo consists of three red diamonds arranged in a triangle?
Mazda
Suzuki
Hyundai
Mitsubishi
Mitsubishi's logo, known as the 'three diamonds', combines 'mitsu' (three) and 'hishi' (water chestnut, used to denote a diamond shape). Created in 1870, it represents reliability, integrity, and success. The bold red diamonds are instantly recognizable worldwide.
Which electronics company uses a logo of a circle containing the letters 'L' and 'G' to form a face?
HTC
LG Electronics
LG
Lenovo
LG's logo is a stylized circle where the letters 'L' and 'G' form a smiling human face. Introduced in 1995, it represents 'Life's Good' and conveys friendliness and approachability. The red and gray color scheme emphasizes warmth and sophistication.
Which British energy company's logo is a green and yellow sunflower-like design?
Shell
TotalEnergies
BP
Centrica
BP's logo, known as the 'Helios', features a green and yellow sunflower-inspired design. Introduced in 2000, it represents energy in all its forms and BP's commitment to a more sustainable future. The bright colors emphasize growth and vitality.
Which ice cream chain's logo cleverly hides the number '31' in its lettering?
Baskin-Robbins
Ben & Jerry's
Cold Stone Creamery
Dairy Queen
Baskin-Robbins' logo uses the pink parts of the 'B' and 'R' to form the number '31', highlighting the chain's original offering of 31 flavors. Introduced in 2006, this design element cleverly underscores variety and choice. The blue and pink color scheme keeps the logo playful and inviting.
Which German automotive brand's logo features a blue and white quartered circle?
Mercedes-Benz
BMW
Audi
Volkswagen
BMW's logo is derived from the Bavarian blue and white flag, divided into four quadrants representing a spinning propeller. Introduced in 1917, it highlights the company's roots in aircraft engine manufacturing. The modern design has remained close to its original concept.
Which luxury sports car brand uses a black prancing horse on a yellow shield as its logo?
Lamborghini
Ferrari
Maserati
Porsche
Ferrari's iconic prancing horse emblem is placed on a yellow shield to honor the city of Modena's colors. The horse was originally the personal emblem of WWI ace Francesco Baracca, and Ferrari adopted it in 1929. The logo symbolizes power, speed, and Italian heritage.
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Study Outcomes

  1. Understand Logo Recognition Fundamentals -

    Learn the basic principles of logo design and develop an eye for distinguishing unique brand symbols and visual cues.

  2. Identify Major Corporate Logos -

    Test your ability to correctly name top company logos across industries, from tech titans to household names.

  3. Analyze Visual Design Elements -

    Break down color schemes, typography, and shapes to see how they contribute to a logo's memorability and impact.

  4. Enhance Recognition Speed and Accuracy -

    Improve your quick-recall skills by practicing rapid logo identification under timed conditions.

  5. Apply Brand Knowledge Strategically -

    Discover how logo familiarity can inform marketing decisions, consumer targeting, and brand loyalty initiatives.

  6. Sharpen Observational Skills -

    Hone your attention to detail by spotting subtle differences between similar logos and variations.

Cheat Sheet

  1. Visual Memory & Spaced Repetition -

    Research from cognitive science (Karpicke & Roediger, 2008) shows that spacing out logo reviews boosts recall in a corporate logos quiz. Use flashcards or apps like Anki to quiz yourself on 20 - 30 logos per session, revisiting each one at increasing intervals. This method cements brand images in long-term memory for consistent logo quiz success.

  2. Color Psychology in Logo Identification -

    Colors carry emotional and cultural meaning - blue often signals trust (IBM, Ford) while red evokes excitement (Coca-Cola, Netflix). The Berlin & Kay (1969) color universals help you predict palette choices by industry, sharpening your ability to nail the right logo in a brand logo quiz. Compare hues side by side to note subtle shade differences that many quizzes exploit.

  3. Gestalt Principles & Negative Space -

    Logos frequently leverage closure, symmetry, and negative space (e.g., FedEx's hidden arrow, Amazon's smile) to create memorable designs according to Gestalt theory. Spotting these design tricks trains your eye to "fill in the blanks" quickly when you identify logos in a logo quiz. Practice by sketching common logos and highlighting the hidden visuals.

  4. Brand Evolution & Version Recognition -

    Most major brands refresh their logos every 5 - 15 years, so understanding historic vs. current designs (e.g., Apple's rainbow, monochrome, flat) is crucial in an identify logos quiz. Consult brand archives or Wikipedia's logo timelines to see each iteration side by side. Being familiar with old and new versions ensures you won't be thrown off by vintage quiz questions.

  5. Mnemonic Chunking by Industry -

    Group logos into categories - tech, food & beverage, automotive, fashion - and create acronyms or visual stories to recall each cluster for a brand logo quiz. For instance, "FAST": Facebook, Apple, Starbucks, Tesla helps you recall top tech & retail logos together. Chunking reduces cognitive load and speeds up recognition under quiz time pressure.

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