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Quizzes > Business & Finance

Logo trivia questions: Test your brand recognition

Quick, free quiz with brand trivia questions. Instant results and answers.

Editorial: Review CompletedCreated By: Kanishk BhartiUpdated Aug 28, 2025
Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper cutout style colorful brand logos surrounding bold quiz title on sky blue background

This quiz uses logo trivia questions to check how well you recognize popular brands and spot their symbols fast. If you want more practice, try our famous logos quiz, build speed with a logo identification quiz, or compare your score on a brand logo quiz.

Which company's logo is known as the 'Swoosh'?
Adidas
Nike
Reebok
Under Armour
The Swoosh is the iconic logo of Nike, designed in 1971 by Carolyn Davidson. It symbolizes motion and speed, reflecting the brand's athletic focus. This simple curved check mark has become one of the most recognizable logos worldwide.
Which fast?food chain uses the golden arches as its primary logo?
McDonald's
Burger King
Subway
Wendy's
McDonald's golden arches were inspired by the architecture of early restaurants and have been a core part of the brand identity since the 1960s. They represent an 'M' for McDonald's and are recognized globally. The simplicity and bold color choice make it visible from a distance.
Which technology company's logo features a bitten apple?
Apple
Google
Microsoft
Amazon
Apple's logo is a stylized apple with a bite taken out, designed in 1977 by Rob Janoff. The bite gives scale so it's not mistaken for a cherry and plays on the word 'byte' in computing. It has become synonymous with sleek, innovative technology.
Which automaker's logo consists of four interlocking rings?
BMW
Mercedes-Benz
Audi
Volkswagen
The four rings in Audi's logo represent the merger of four companies - Audi, DKW, Horch, and Wanderer - in 1932. The design has evolved but has always featured interlocking rings to symbolize unity. It remains a hallmark of the brand's heritage.
Which coffeehouse chain's logo features a mermaid?
Starbucks
Peet's Coffee
Costa Coffee
Dunkin'
Starbucks' twin-tailed siren - or mermaid - is drawn from a Norse woodcut and has been part of the logo since 1971. The image was modernized over time into a clean green-and-white design that reflects the brand's maritime inspiration. It symbolizes allure and coffee's exotic origins.
Which social media platform's logo is a white 'f' on a blue background?
LinkedIn
Twitter
Facebook
Instagram
Facebook's lowercase 'f' in white on a blue square has been its primary logo since 2005. The choice of blue is linked to Mark Zuckerberg's red - green colorblindness, making blue the most distinguishable color. This simple icon is used universally to represent Facebook.
Which energy drink's logo shows two bulls charging against each other?
Rockstar
Monster Energy
5-hour Energy
Red Bull
Red Bull's logo depicts two red bulls charging at a golden sun disk, symbolizing energy and power. Designed in 1987 for the brand's debut, it reflects the product's promise of stimulation. Its distinct imagery has enabled strong global recognition.
Which app's logo is a stylized camera icon in a gradient square?
TikTok
Snapchat
Instagram
Pinterest
Instagram's current logo, introduced in 2016, is a simplified camera outline set against a vivid gradient background. This modern icon retains references to the app's photo-sharing origins while refreshing the brand's identity.
Which email service uses an envelope shaped as a red 'M'?
ProtonMail
Outlook
Gmail
Yahoo Mail
Gmail's logo cleverly uses a stylized red 'M' shaped like an envelope, signaling email. Launched in 2004, it refreshed the Google brand's look in communications. The design is both functional and distinctive.
Whose logo includes an arrow hidden between the letters 'E' and 'x'?
FedEx
USPS
DHL
UPS
The FedEx logo, introduced in 1994, features a hidden right-pointing arrow between the 'E' and 'x' to convey speed and precision in delivery. This use of negative space is celebrated in design circles for its clever subtlety.
Which retailer's logo is a red bullseye?
Walmart
Kmart
Sears
Target
Target's red bullseye has been at the center of its branding since 1962, symbolizing accuracy and a central shopping destination. The simple red-and-white design is instantly recognizable across all media.
Which sportswear brand features three parallel stripes as its logo?
Puma
Adidas
Fila
Under Armour
Adidas' three-stripe logo was first used in 1949 to provide footwear stability but became the brand's signature mark. Over decades, it has been stylized in various ways yet always remains three parallel bars.
Which social network's logo is a blue bird in flight?
LinkedIn
Skype
Twitch
Twitter
Twitter's bird logo, nicknamed 'Larry the Bird,' represents freedom and the concept of tweets as birdsong. Introduced in 2012 in its current form, it features streamlined shapes for a modern look.
Which luxury car brand's logo features a prancing horse on a yellow background?
Lamborghini
Maserati
Porsche
Ferrari
Ferrari's prancing horse, or 'Cavallino Rampante,' was adopted from WWI ace Francesco Baracca's emblem. The horse on a yellow shield became Ferrari's crest in 1947. It symbolizes power and speed.
Which company uses four colored squares in its logo?
eBay
Google
Microsoft
Windows
Microsoft's logo adopted in 2012 features four colored squares representing Windows' tiles. The red, green, blue, and yellow blocks reflect the company's product portfolio and modern design direction.
Which browser's logo depicts a fox wrapped around a globe?
Safari
Google Chrome
Mozilla Firefox
Microsoft Edge
Firefox's logo shows a stylized fox encircling a globe, symbolizing openness and the global nature of the web. First introduced in 2004, it has evolved but retained the central concept.
Which streaming service's logo is a bold red letter 'N'?
Amazon Prime
Hulu
Netflix
Disney+
Netflix's minimalist red 'N,' introduced in 2016, uses a ribbon-like design to represent the brand's streaming service. The bold color and simplicity make it stand out on screens and devices.
Which nation's flag-inspired design appears in the Burger King logo?
Denmark
France
United States
No national flag
Burger King's logo features two burger buns encasing the brand name in red and blue but is not directly derived from any national flag. The colors were chosen for impact and appetizing appeal rather than patriotic association.
Which logo contains a hidden arrow pointing right to symbolize speed?
FedEx
Sony
Tostitos
Amazon
This question also refers to the FedEx logo's hidden arrow between the 'E' and 'x,' emphasizing forward movement and precision. Designer Lindon Leader incorporated this in 1994, creating one of the best-known uses of negative space.
Which headphone brand uses a lowercase 'b' in a circle as its logo?
Sennheiser
Bose
Beats by Dre
JBL
Beats by Dre's logo is a stylized 'b' encased in a circle, representing both the letter and a headphone earcup. Designed for premium audio positioning, it has become a cultural icon.
Which automaker uses a blue oval with its name scripted inside?
Chevrolet
Ford
Toyota
Nissan
Ford's blue oval, featuring the scripted 'Ford' name, dates back to 1927. It symbolizes reliability and tradition, remaining largely unchanged for decades. It is one of the longest-standing logos in the automotive industry.
Which car maker's logo is a three?pointed star inside a circle?
BMW
Mercedes-Benz
Infiniti
Audi
Mercedes-Benz's three-pointed star represents the brand's dominance on land, sea, and air. Registered in 1909, it has endured as a symbol of engineering excellence and luxury.
Which bank's logo features a black horse on a white field?
Barclays
NatWest
HSBC
Lloyds Bank
Lloyds Bank's black horse emblem dates back to 1677 and was adopted by the bank in 1884. It signifies strength, reliability, and the Hyde Park stable that hosted 17th century merchants.
Which fashion brand is recognized by its interlocking 'CC' logo?
Chanel
Gucci
Prada
Dior
Chanel's interlocked double 'C' logo, created by Coco Chanel in 1925, stands for her initials and represents luxury and timeless design. It is one of the most iconic symbols in high fashion.
Which clothing brand's logo shows a polo player on horseback?
Burberry
Tommy Hilfiger
Ralph Lauren
Lacoste
Ralph Lauren's polo player logo, introduced in 1972, evokes the sport's elegance and the brand's upscale lifestyle association. It has become synonymous with preppy fashion worldwide.
Which social media app's logo features a white ghost on yellow?
Snapchat
TikTok
Instagram
Twitter
Snapchat's ghost logo, named 'Ghostface Chillah,' represents disappearing messages and playful communication. The high-contrast yellow background makes it instantly recognizable.
Which toy brand's logo features red letters on yellow square blocks?
LEGO
Mattel
Fisher-Price
Hasbro
LEGO's logo, with white outlined red letters on a yellow background, reflects the colorful bricks. Introduced in 1998, this design emphasizes playfulness and creativity.
Which eyewear brand's logo uses interlocked initials 'T' and 'F'?
Fendi
Tiffany & Co.
Tom Ford
Gucci
Tom Ford's 'TF' logo is created by interlocking the designer's initials, projecting luxury and modern aesthetics. It appears on eyewear and accessories, reinforcing brand identity.
Which soft drink's logo resembles a yin - yang symbol in red and blue?
Sprite
Pepsi
Coca-Cola
Dr Pepper
Pepsi's circular logo, updated multiple times since 1940, features red and blue waves that suggest dynamic balance, echoing the yin - yang concept. The current version emphasizes simplicity and global appeal.
What does the arrow in Amazon's logo symbolize?
It represents a smile from A to Z
Fast delivery
Global reach
A river in the Amazon
Amazon's logo arrow runs from 'A' to 'Z', indicating the company offers everything from A to Z and forming a smile to convey customer satisfaction. The design was introduced in 2000 and has remained central to the brand.
Which car maker's emblem is a charging bull's head?
Maserati
Ferrari
Alfa Romeo
Lamborghini
Lamborghini's logo features a golden charging bull on a black shield, reflecting founder Ferruccio Lamborghini's zodiac sign (Taurus) and passion for bullfighting. It has been a key symbol of power and performance since 1963.
Which brand's logo features a green crocodile?
Lacoste
Ralph Lauren
Gatorade
Crocs
Lacoste's green crocodile logo was inspired by founder René Lacoste's nickname 'the Crocodile' for his tenacity on the tennis court. Created in 1927, it's among the earliest examples of a sport brand logo.
Which camera maker's logo is plain red text in a circle?
Canon
Sony
Nikon
Olympus
Canon's logo features its name in red with slightly stylized letters, enclosed occasionally by a circle. This bold color choice reinforces brand visibility in retail.
Which Italian fashion house uses a reversed double 'G' monogram?
Dolce & Gabbana
Giorgio Armani
Gucci
Givenchy
Gucci's interlocked double 'G' honors founder Guccio Gucci and was introduced in the 1960s. The mirrored design became an emblem of luxury and has been reused across products.
Which car brand's wings and wreath logo predates its modern redesign?
Aston Martin
Bugatti
Bentley
Rolls-Royce
Aston Martin's wings, introduced in 1927, symbolize speed and flight, while the laurel wreath was part of earlier designs to reflect victory. The brand updated its look in 2003 but retained winged motifs.
Which petroleum company uses a red and yellow seashell logo?
ExxonMobil
BP
Shell
Chevron
Shell's pecten shell logo dates back to 1900 and was standardized into the current red-and-yellow design in the 1970s. The colors reflect visibility and energy.
Which athletic brand's logo is a leaping cat?
Nike
Reebok
Under Armour
Puma
Puma's leaping cat, introduced in the 1970s, represents agility and performance. Designed by the founder's brother, it distinguished Puma from its sibling brand, Adidas.
Which airline's logo is a red kangaroo in motion?
Jetstar
Virgin Australia
Air New Zealand
Qantas
Qantas' flying kangaroo has been its emblem since 1944, evolving from a simple silhouette to a stylized red figure. It symbolizes Australia and the airline's heritage.
Which furniture retailer's logo uses yellow letters on a blue background?
Walmart
Target
IKEA
Home Depot
IKEA's blue-and-yellow logo reflects the Swedish flag, honoring its origins. The bold, sans-serif letters in yellow on blue provide high contrast and brand recognition.
Which energy drink's logo consists of three neon-green claw marks?
Monster Energy
NOS
Red Bull
Rockstar
Monster Energy's signature three-claw logo suggests raw power and edginess. Introduced in 2002, the neon-green on black palette targets action-sport fans.
Which luxury fashion brand rebranded in 2012 as 'Saint Laurent Paris' by dropping its founder's first name?
Saint Laurent
Yves Saint Laurent
Chanel
Dior
In 2012, under creative director Hedi Slimane, the house of Yves Saint Laurent officially rebranded its ready-to-wear line as 'Saint Laurent Paris', removing the 'Yves' for a modern, streamlined identity. The change echoes Slimane's minimalist design philosophy.
Which oil company adopted the green and yellow Helios sunburst logo in 2000?
BP
Shell
ExxonMobil
Chevron
BP's Helios logo, introduced in 2000, uses a green and yellow stylized sunburst to signal energy in forms beyond oil and to project an environmentally friendly image. It replaced the older shield logo.
Which tech giant switched its logo to a geometric sans-serif typeface in 2015?
IBM
Apple
Google
Microsoft
In 2015, Google updated its logo from a serif to a custom sans-serif typeface to reflect its evolution from a search engine to a diverse technology company. The new design is more legible on small screens and digital platforms.
Which Italian automaker's logo is a trident inspired by the Fountain of Neptune?
Lamborghini
Ferrari
Alfa Romeo
Maserati
Maserati's trident logo, created in 1926 by Ettore Maserati and inspired by the Fountain of Neptune in Bologna's Piazza Maggiore, symbolizes strength and command. It remains an enduring emblem of performance and luxury.
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Study Outcomes

  1. Identify Iconic Logos -

    Spot and name famous brand logos featured in the logo trivia questions quiz.

  2. Differentiate Logo Variations -

    Distinguish subtle design differences in logo quiz photos to challenge your eyes.

  3. Enhance Brand Recognition -

    Improve your ability to recall brand identities quickly when you see their logos.

  4. Analyze Logo Design Elements -

    Examine colors, shapes, and typography that make each mark unique in the pic logo quiz.

  5. Evaluate Your Logo IQ -

    Assess your performance, pinpoint areas to improve, and track your progress in images of trivia.

Cheat Sheet

  1. Color Psychology in Logo Recognition -

    Understanding color psychology helps you ace logo trivia questions by linking hues to emotions; studies from the University of Rochester show red can boost excitement while blue conveys trust. Remember the ROY G. BIV mnemonic to recall the spectrum and test yourself on prominent brands - Coca-Cola's red for energy or IBM's blue for reliability.

  2. Gestalt Principles and Shape Cues -

    Gestalt theory from the University of Toronto teaches how our brain groups shapes, closures, and continuity, making logos like the FedEx arrow or WWF panda instantly recognizable. When solving a logo image quiz, look for negative space tricks and symmetry to quickly identify brands.

  3. Typeface and Brand Voice -

    MIT's Media Lab research highlights how serif fonts imply tradition and authority, while sans-serif conveys modernity, helping you differentiate logos in a pic logo quiz. Use a quick mental tag - "serif = story, sans-serif = sleek" - to remember Netflix's bold sans-serif versus the New York Times' classic serif.

  4. Logo Evolution and Consistency -

    Harvard Business Review case studies reveal that successful brands like Apple maintain core elements across decades, so spotting subtle Apple logo tweaks becomes second nature during a logo trivia test. Track major design shifts - monochrome simplification or 3D to flat transitions - to predict logo updates for quiz questions.

  5. Cultural Symbols and Global Recognition -

    Research from Uppsala University shows cultural context shapes logo interpretation, enabling you to distinguish global brands in logo quiz photos by local symbolism - like McDonald's golden arches evoking familiarity worldwide. When you practice, note how logos adapt colors or forms in different regions to solidify your brand IQ.

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